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in the synergy of improvement marketing tools Supervisor: doc. Ing. Anna Látečková, PhD. Workplace: Institute of Accounting and Informatics Field of study: Economics and Management Study programme
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Field of study: Economics and Management Study programme: Agrarian Trade and Marketing Form of study: full-time/part-time The aim of this dissertation is to examine the consumer behaviour of Generation Y and Z in
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, sensory appeal, natural content, price, weight control, knowledge, and ethical concerns. When evaluating the results of the dissertation, selected mathematical and statistical methods will be used
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