Senior Web Communications Specialist, University Marketing & Communications, Integrated Marketing & Branding [R0128594]

The University of Nevada, Las Vegas invites applications for Senior Web Communications Specialist, University Marketing & Communications, Integrated Marketing & Branding [R0128594] 

PROFILE of the UNIVERSITY

Founded in 1957, UNLV is a doctoral-degree-granting institution comprised of approximately 31,000 students and more than 3,900 faculty and staff. To date, UNLV has conferred more than 136,000 degrees, producing more than 120,000 alumni around the world. UNLV   is classified by the Carnegie Foundation for the Advancement of Teaching as an R1 research university with very high research activity. The university is committed to recruiting and retaining top students and faculty, educating the region's diversifying population and workforce, driving economic activity through increased research and community partnerships, and creating an academic health center for Southern Nevada that includes the launch of a new UNLV School of Medicine.  UNLV is located on a 332-acre main campus and two satellite campuses in Southern Nevada.

Here at UNLV, we have come together and created one of the most affirmative and dynamic academic environments in the country. UNLV sits in the top spot in U.S. News & World Report's annual listing of the nation's most diverse universities for undergraduates. The university has ranked in the top ten since the rankings debuted more than a decade ago. We continue to show our commitment to serving our wonderfully diverse population and building the future for Las Vegas and Nevada.

For more information, visit us online at:  http://www.unlv.edu

COMMITMENT to DIVERSITY

The successful candidate will demonstrate support for diversity, equity and inclusiveness as well as participate in maintaining a respectful, positive work environment.

ROLE of the POSITION

The Senior Web Communications Specialist, works closely with the Senior Director of Web & Digital Marketing, develops, implements, and provides oversight of the university's web content strategy and related day-to-day activities. Strategic priorities include developing a web content strategy that aligns with UNLV's Top Tier initiative, and supporting the university's strategic marketing communications plan by communicating with our audiences and constituents in a timely and accurate manner.

More specifically, the Senior Web Communications Specialist implements accurate, informative, and engaging web content that focuses on a variety of audiences including but not limited to prospective students, the UNLV campus community, and external audiences who support the university such as donors, alumni, and civic leaders.

Responsibilities include mentoring and managing web content staff including a web communications specialist; tracking and monitoring web analytics throughout the entire web content lifecycle; planning, conducting, and evaluating user research; developing information architecture and writing copy for the university's top-level web pages; providing university units with advice and counsel on web communications planning; working with other university communications sub-units to help ensure that web marketing efforts are integrated with other university marketing platforms; and developing processes and strategies that are focused on building mutually-beneficial relationships between the university and its stakeholders.

VACCINATION MANDATE POLICY

Per the Nevada System of Higher Education (NSHE) Emergency COVID-19 Employee Vaccination Policy, all NSHE employees must be vaccinated against COVID-19 or have an approved medical or religious waiver request.  All candidates for employment must have this information on file with Human Resources prior to their start date. Information about how the policy applies to new hires is now available on the COVID-19 Employee Vaccine Mandate webpage.  

MINIMUM QUALIFICATIONS

This position requires a bachelor's degree in journalism, marketing, public relations, communications or relevant field from a regionally accredited college or university and from a regionally accredited college or university and minimum of 5 years of direct experience in creating and implementing accurate, informative, and engaging web content that focuses on a variety of audiences. Credentials must be obtained prior to the start of employment.

This position requires knowledge, skills, and abilities in the following areas:

Knowledge:

• Knowledge and understanding of web and digital media
• Knowledge of web content best practices
• Knowledge of search engine optimization best practices

Skills:

• Demonstrated ability to provide direction and support to university clients and content teams
• Superior interpersonal and customer service skills, in addition to excellent verbal, written and oral communications skills.
• Applicant must be highly organized and detail oriented
• Strong analytical and strategic thinking skills
• Excellent listening skills
• Understanding of web user research techniques
• Strong communication and presentation skills
• Understanding of photography and video, and how to best optimize for website

 Abilities:

• Ability to think and plan strategically
• Collaborate with communications professionals (web, social, brand content, and recruitment teams) to develop best SEO practices.
• Ability to be flexible and take on initiative to develop and/or take on other duties and projects.
• Ability to manage time, meet project deadlines, and develop short- and long-term goals.
• Work efficiently under deadline pressure, forecast potential setbacks, and develop solutions.
• Be highly flexible and able to adjust to changing priorities and circumstances, organizational delays, and political sensitivities.
• Foster collaboration across diverse, multi-functional teams, and conduct interpersonal relationships with professional demeanor.
• Show a commitment to UNLV's mission and efforts to promote diversity, equity, and inclusion.

PREFERRED QUALIFICATIONS

Preferred Experience:

• 5-7 years of related experience
• 3-5 years of supervisory experience
• 3-5 years of management experience
• Experience in higher education

Preferred Knowledge:

• Knowledge of the operation/function of higher education
• Knowledge of AP style

SALARY RANGE

Salary competitive with those at similarly situated institutions. Position is contingent upon funding. 

APPLICATION DETAILS

Applicants must submit:

• a letter of interest
• a resume listing relevant qualifications and experience
• the names, addresses, and telephone numbers of at least three professional references who may be contacted
• 3-5 writing or editorial work samples (explain role in producing sample, if not apparent)

Applicants should fully describe their qualifications and experience, with specific reference to each of the minimum and preferred qualifications because this is the information on which the initial review of materials will be based. Please note that only applicants who have submitted all aforementioned required materials. Applicants must be authorized to work in the U.S. without a visa sponsorship.

Although this position will remain open until filled, review of candidates' materials will begin on Feb. 2, 2022. Materials should be addressed to Deana Waddell, Search Committee Chair, and are to be submitted online as we do not accept emailed materials. For assistance with the application process, please contact UNLV Human Resources at (702) 895-3504 or [email protected] .

SPECIAL INSTRUCTIONS FOR INTERNAL NSHE CANDIDATES

UNLV employees or employees within the Nevada System of Higher Education (NSHE) MUST use the "Find Jobs" process within Workday to find and apply for jobs at UNLV and other NSHE Institutions. Once you log into Workday, type "Find Jobs" in the search box which will navigate to the internal job posting site. Locate this specific job posting by typing the requisition number, "R0128594" in the search box.

If you complete an application outside of the internal application process, your application will be returned and you will have to reapply as an internal applicant which may delay your application.

SAFETY AND SECURITY STATEMENT

UNLV is committed to assisting all members of the UNLV community in providing for their own safety and security. The Annual Security Report and Annual Fire Safety Report compliance document is available online.

EEO/AA STATEMENT

UNLV is an Equal Opportunity / Affirmative Action educator and employer committed to achieving excellence through diversity. All qualified applicants will receive consideration for employment without regard to, among other things, race, color, religion, sex, age, creed, national origin, veteran status, physical or mental disability, sexual orientation, genetic information, gender identity, gender expression, or any other factor protected by anti-discrimination laws. The University of Nevada, Las Vegas employs only United States citizens and non-citizens lawfully authorized to work in the United States. Women, under-represented groups, individuals with disabilities, and veterans are encouraged to apply.

TITLE IX STATEMENT

UNLV does not discriminate in its employment practices or in its educational programs or activities, including admissions, on the basis of sex/gender pursuant to Title IX, or on the basis of age (40 or older), disability, whether actual or perceived by others (including service-connected disabilities), gender (including pregnancy related conditions), military status or military obligations, sexual orientation, gender identity or expression, genetic information, national origin, race, color or religion pursuant to Title 4, Chapter 8, Section 13 of the NSHE Handbook. Reports of discriminatory misconduct, questions regarding Title IX, and/or concerns about noncompliance with Title IX or any other anti-discrimination laws or policies should be directed to UNLV's Title IX Coordinator Michelle Sposito. The Title IX Coordinator can be reached through the online reporting form, by email at [email protected] , by phone at (702) 895-4055, by mail at 4505 S. Maryland Parkway, Box 451062, Las Vegas, NV, 89154-1062, or in person at Frank and Estella Beam Hall (BEH), Room 555.

Job Category

Administrative Faculty

Required Attachment(s)

Applicants should fully describe their qualifications and experience, with specific reference to each of the minimum and preferred qualifications because this is the information on which the initial review of materials will be based.

UNLV is an Equal Opportunity / Affirmative Action educator and employer committed to achieving excellence through diversity. All qualified applicants will receive consideration for employment without regard to, among other things, race, color, religion, sex, age, creed, national origin, veteran status, physical or mental disability, sexual orientation, genetic information, gender identity, gender expression, or any other factor protected by anti-discrimination laws. The University of Nevada, Las Vegas employs only United States citizens and non-citizens lawfully authorized to work in the United States. Women, under-represented groups, individuals with disabilities, and veterans are encouraged to apply.