Marketing Manager, University Marketing & Communications, Integrated Marketing & Branding [R0128571]
The University of Nevada, Las Vegas invites applications for Marketing Manager, University Marketing & Communications, Integrated Marketing & Branding [R0128571]
PROFILE of the UNIVERSITY
Founded in 1957, UNLV is a doctoral-degree-granting institution comprised of approximately 31,000 students and more than 3,900 faculty and staff. To date, UNLV has conferred more than 136,000 degrees, producing more than 120,000 alumni around the world. UNLV is classified by the Carnegie Foundation for the Advancement of Teaching as an R1 research university with very high research activity. The university is committed to recruiting and retaining top students and faculty, educating the region's diversifying population and workforce, driving economic activity through increased research and community partnerships, and creating an academic health center for Southern Nevada that includes the launch of a new UNLV School of Medicine. UNLV is located on a 332-acre main campus and two satellite campuses in Southern Nevada.
Here at UNLV, we have come together and created one of the most affirmative and dynamic academic environments in the country. UNLV sits in the top spot in U.S. News & World Report's annual listing of the nation's most diverse universities for undergraduates. The university has ranked in the top ten since the rankings debuted more than a decade ago. We continue to show our commitment to serving our wonderfully diverse population and building the future for Las Vegas and Nevada.
For more information, visit us online at: http://www.unlv.edu
COMMITMENT to DIVERSITY
The successful candidate will demonstrate support for diversity, equity and inclusiveness as well as participate in maintaining a respectful, positive work environment.
ROLE of the POSITION
Reporting to the senior director for brand content in the UNLV Division of Integrated Marketing & Branding, the marketing manager helps lead the university's marketing initiatives. The position will develop and execute targeted marketing plans for specific academic degree programs as well as contribute to and manage the integrated marketing plans for the university's institutional campaigns (image and reputation).
The manager has supervisory responsibility for two content marketing specialists and will work in collaboration with the divisions' web, social media, and creative teams; with undergraduate and graduate student recruitment; and with academic colleges and programs. This position requires excellent project management skills and a demonstrated ability to manage marketing campaigns from conception through implementation and adaptation.
VACCINATION MANDATE POLICY
Per the Nevada System of Higher Education (NSHE) Emergency COVID-19 Employee Vaccination Policy, all NSHE employees must be vaccinated against COVID-19 or have an approved medical or religious waiver request. All candidates for employment must have this information on file with Human Resources prior to their start date. Information about how the policy applies to new hires is now available on the COVID-19 Employee Vaccine Mandate webpage.
MINIMUM QUALIFICATIONS
This position requires a bachelor's degree in marketing, public relations, communications, business administration or relevant field from a regionally accredited college or university and from a regionally accredited college or university and minimum of 5 years of direct experience in developing and implementing integrated marketing plans. Credentials must be obtained prior to the start of employment.
This position requires knowledge, skills, and abilities in the following areas:
Knowledge:
- Expert knowledge of English grammar and principals of marketing copywriting, AP Style and proofreading
- Understanding of traditional and digital marketing methods (digital and print advertising, SEO, paid/organic social media)
- Knowledge of CRM and email marketing processes
- Knowledge of marketing technology and digital asset management tools
- Knowledge of graphic identity systems and principals of good design
- Proficiency with Google Workspace and basic knowledge of Adobe Creative Suite (InDesign and Photoshop), web CMS, Google analytics, and other marketing-related software and tools
Skills:
- Excellent research, interviewing, and writing skills to produce content in a variety of styles and platforms for diverse audiences
- Excellent project management skills and highly organized with ability to set and track deadlines, budgets, and other constraints
- Demonstrated ability to provide direction and support to marketing clients and creative teams, including writers, video producers, photographers and graphic designers
Abilities:
- Identify, suggest, develop and/or contribute, and execute marketing campaigns
- Adapt content for brand messaging and voice, audience, and platform
- Independently plan, coordinate and execute production of creative communication products from idea through optimization
- Work efficiently under deadline pressure, forecast potential setbacks, and develop solutions
- Be highly flexible and able to adjust to changing priorities and circumstances, organizational delays, and political sensitivities
- Foster collaboration across diverse, multifunctional teams, and conduct interpersonal relationships with professional demeanor
- Show a commitment to UNLV's mission and efforts to promote diversity, equity and inclusion.
PREFERRED QUALIFICATIONS
Preferred Experience:
- Experience in higher education
Preferred Knowledge:
- Experience with Salesforce CRM
SALARY RANGE
Salary competitive with those at similarly situated institutions. Position is contingent upon funding.
APPLICATION DETAILS
Submit a letter of interest, a detailed resume listing qualifications and experience, and the names, addresses, and telephone numbers of at least three professional references who may be contacted. Applicants should fully describe their qualifications and experience, with specific reference to each of the minimum and preferred qualifications because this is the information on which the initial review of materials will be based. Please note that only applicants who have submitted all aforementioned required material (letter of interest, resume, and references) will be considered. Applicants must be authorized to work in the U.S. without a visa sponsorship.
Although this position will remain open until filled, review of candidates' materials will begin on Feb. 2, 2022. Materials should be addressed to Cate Weeks, Search Committee Chair, and are to be submitted online as we do not accept emailed materials. For assistance with the application process, please contact UNLV Human Resources at (702) 895-3504 or [email protected] .
SPECIAL INSTRUCTIONS FOR INTERNAL NSHE CANDIDATES
UNLV employees or employees within the Nevada System of Higher Education (NSHE) MUST use the "Find Jobs" process within Workday to find and apply for jobs at UNLV and other NSHE Institutions. Once you log into Workday, type "Find Jobs" in the search box which will navigate to the internal job posting site. Locate this specific job posting by typing the requisition number, "R0128571" in the search box.
If you complete an application outside of the internal application process, your application will be returned and you will have to reapply as an internal applicant which may delay your application.
SAFETY AND SECURITY STATEMENT
UNLV is committed to assisting all members of the UNLV community in providing for their own safety and security. The Annual Security Report and Annual Fire Safety Report compliance document is available online.
EEO/AA STATEMENT
UNLV is an Equal Opportunity / Affirmative Action educator and employer committed to achieving excellence through diversity. All qualified applicants will receive consideration for employment without regard to, among other things, race, color, religion, sex, age, creed, national origin, veteran status, physical or mental disability, sexual orientation, genetic information, gender identity, gender expression, or any other factor protected by anti-discrimination laws. The University of Nevada, Las Vegas employs only United States citizens and non-citizens lawfully authorized to work in the United States. Women, under-represented groups, individuals with disabilities, and veterans are encouraged to apply.
TITLE IX STATEMENT
UNLV does not discriminate in its employment practices or in its educational programs or activities, including admissions, on the basis of sex/gender pursuant to Title IX, or on the basis of age (40 or older), disability, whether actual or perceived by others (including service-connected disabilities), gender (including pregnancy related conditions), military status or military obligations, sexual orientation, gender identity or expression, genetic information, national origin, race, color or religion pursuant to Title 4, Chapter 8, Section 13 of the NSHE Handbook. Reports of discriminatory misconduct, questions regarding Title IX, and/or concerns about noncompliance with Title IX or any other anti-discrimination laws or policies should be directed to UNLV's Title IX Coordinator Michelle Sposito. The Title IX Coordinator can be reached through the online reporting form, by email at [email protected] , by phone at (702) 895-4055, by mail at 4505 S. Maryland Parkway, Box 451062, Las Vegas, NV, 89154-1062, or in person at Frank and Estella Beam Hall (BEH), Room 555.
Job Category
Administrative Faculty
Required Attachment(s)
Submit a letter of interest, a detailed resume listing qualifications and experience, and the names, addresses, and telephone numbers of at least three professional references who may be contacted.
UNLV is an Equal Opportunity / Affirmative Action educator and employer committed to achieving excellence through diversity. All qualified applicants will receive consideration for employment without regard to, among other things, race, color, religion, sex, age, creed, national origin, veteran status, physical or mental disability, sexual orientation, genetic information, gender identity, gender expression, or any other factor protected by anti-discrimination laws. The University of Nevada, Las Vegas employs only United States citizens and non-citizens lawfully authorized to work in the United States. Women, under-represented groups, individuals with disabilities, and veterans are encouraged to apply.
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