Content Marketing Specialist

University of Colorado Anschutz Medical Campus

Colorado School of Public Health | Dean’s Administration

Content Marketing Specialist (Open Rank Senior – Principal Professional)

Position #819248 – Requisition #32419

Job Summary:

Join the Colorado School of Public Health as the Content Marketing Specialist. This position is a key member of the school’s Dean’s Administration and will support the marketing of all Colorado School of Public Health (ColoradoSPH) programs, events, and initiatives, as well as help to uncover valuable opportunities for enhancing the reputation, promotion, and visibility of the school’s thought leadership and overall brand. 

As a skilled writer, storyteller, and content creator, this individual will oversee content strategy and produce a wide range of multimedia content for distribution across the website, newsletters, and social media channels. This position will also assist with the ColoradoSPH media relations strategy by proactively identifying newsworthy stories and liaising with the school’s office of media relations and external public relations partners when media requests arise. This position will be required to work occasional nights and/or weekends.

Key Responsibilities:

• Develops and maintains ColoradoSPH content and communication strategy in alignment with the overall marketing strategy and goals.
• Actively oversees the ColoradoSPH website.
• Reviews all printed and digital materials to ensure they follow ColoradoSPH branding guidelines and AP style.
• Assists with developing and implementing digital strategy for social media, email marketing campaigns, and media relations targeting specific audiences, including current students, alumni, donors, community supporters, and other constituents.
• Creates and delivers content via social media outlets (LinkedIn, Twitter, Facebook, email, YouTube, etc.).
• Tracks newsletter analytics and social media reach and reputation.
• Produces and edits stories, videos, and other multimedia pieces for multiple platforms, including print, electronic, social media, and broadcast. 

This is a full-time position and reports to the Director of Communications and Marketing. 

Work Location:

  Why Join Us:

Hybrid – This position is located on the CU Anschutz Medical Campus in Aurora, CO. This role is eligible to work a hybrid schedule with at least two days of the week that can be worked from home. 

The Colorado School of Public Health (ColoradoSPH) is a unique and collaborative graduate school that combines the collective expertise of three Colorado universities: the University of Colorado Anschutz Medical Campus (CU Anschutz) in Aurora, Colorado State University (CSU) in Fort Collins, and the University of Northern Colorado (UNC) in Greeley, Colorado. The Colorado School of Public Health is the only accredited school of public health in the Rocky Mountain Region, attracting top tier faculty and students from across the country, and providing a vital contribution towards ensuring our region’s health and wellbeing. The school’s faculty, staff, and students work together to reach underserved populations, share knowledge, and conduct innovative research and community service to actively address public health issues including chronic disease, access to healthcare, environmental threats, emerging infectious diseases, costly injuries, and more. To learn more about the School, please visit: https://coloradosph.cuanschutz.edu/

The University of Colorado offers a comprehensive benefits package for eligible employees that includes health insurance, life insurance, retirement plans, tuition benefits, ECO pass, paid time off – vacation, sick, and holidays and more. To see what benefits are available, please visit: https://www.cu.edu/employee-services/benefits-wellness .

Diversity and Equity:

As the School of Public Health located within the University of Colorado on the Anschutz Medical Campus, we are committed to diversity, equity, and inclusive excellence in education and employment, by recruiting and supporting a diverse student body, faculty, and administrative staff. We strive to promote a culture of inclusiveness, respect, communication, and understanding; and encourage applications from all racial and ethnic groups, persons with disabilities, and veterans, ensuring a safe and secure environment for our faculty, staff, students, and visitors.

The ColoradoSPH aims to build a diverse and representative academic community that recognizes the importance of social, economic, health, and environmental justice. We strive to promote equity, diversity, and to be a model of inclusive excellence.  As a tri-campus partnership, ColoradoSPH stands with academic, practice, and community partners nationwide to condemn racism, injustice, and inequity. 

Please click here to learn more about our equity, diversity, and inclusion commitment statement and plan to dismantle structural racism:   https://coloradosph.cuanschutz.edu/about-us/diversity-inclusive-excellence .

The University of Colorado seeks individuals with demonstrated commitment to creating an inclusive learning and working environment. We value the ability to engage effectively with students, faculty and staff of diverse backgrounds.

Qualifications:

Minimum Requirements

Senior Professional:

• A bachelor’s degree in marketing, journalism, public relations, communications, business administration, business, or a directly related field from an accredited institution.
• Two (2) years of professional level experience in marketing, including social media, content creation through storytelling, email marketing, and/or related field. 

Principal Professional:

• A bachelor’s degree in marketing, journalism, public relations, communications, business administration, business, or a directly related field from an accredited institution.
• Three (3) years of professional level experience in marketing, including social media, content creation through storytelling, email marketing, and/or related field. 

Substitution: A combination of education and related technical/paraprofessional experience may be substituted for the bachelor’s degree on a year for year basis.

Preferred Qualifications

• Master's degree in marketing, journalism, public relations, or communications from an accredited college or university.
• Direct marketing experience related to product marketing, campaign planning, digital marketing, messaging, positioning, and/or copywriting.
• Experience working in an institution of higher education.
• Experience using CRM databases, CMS systems, and developing content for web.
• Demonstrated experience in the professional use of social media (Facebook, Twitter, Instagram, LinkedIn, etc.) and the internet.
• Demonstrated experience in the use of Microsoft Office (Outlook, Word, Excel, PowerPoint), Adobe Cloud (Photoshop, Publisher, InDesign) or related design software, Cascade Server or other web content software.

Competencies

• Excellent communication and interpersonal skills on the phone and in person. Strong command of the English language, including grammar, spelling, punctuation, formats, proofreading, and syntax.
• Ability and knowledge to track and measure success through analytics and other metrics.
• Ability to multi-task and prioritize multiple projects at once, while meeting deadlines.
• Ability to establish and maintain effective working relationships with employees at all levels throughout the institution.
• Ability to learn new digital, social media, and software applications.
• Ability to perform in a changing technological environment and learn quickly; adapt and reinvent procedures according to change.
• Outstanding creativity, with a flair for marketing, design, and content editing.
• Demonstrated commitment and leadership ability to advance diversity and inclusion.

How to Apply:

Research shows that women and other underrepresented and historically marginalized groups tend to apply only when they check every box in the posting. If you are reading this and hesitating to click “apply” for that reason, we encourage you to go for it!

For full consideration, please submit the following document(s):

1.     A letter of interest describing relevant job experiences as they relate to listed job qualifications and interest in the position

2.     Curriculum Vitae / Resume

3.     Three to five professional references including name, address, phone number (mobile number if appropriate), and email address

Questions should be directed to: Laura Veith, [email protected] . 

Screening of Applications Begins:

Applications will be accepted until finalists are identified, but preference will be given to complete applications received by February 3, 2024. Those who do not apply by that date may or may not be considered.

Anticipated Salary Range:

The starting target salary for this position has been established as:

Senior Professional: $60,000 - $69,000 (1.0 FTE)

Principal Professional: $63,000 - $79,000 (1.0 FTE)

The above salary represents the University’s good faith and reasonable estimate of the range of possible compensation at the time of posting. This position may be eligible for overtime compensation depending on the level.

Your total compensation goes beyond the number on your paycheck. The University of Colorado provides generous leave, health plans and retirement contributions that add to your bottom line.

Total Compensation Calculator: http://www.cu.edu/node/153125

ADA Statement:

The University will provide reasonable accommodations to applicants with disabilities throughout the employment application process. To request an accommodation pursuant to the Americans with Disabilities Act, please contact the Human Resources ADA Coordinator at [email protected] ​.

Background Check Statement:

The University of Colorado Denver | Anschutz Medical Campus is dedicated to ensuring a safe and secure environment for our faculty, staff, students and visitors. To assist in achieving that goal, we conduct background investigations for all prospective employees.