3 master PhD scholarships at University of Ss. Cyril and Methodius in Trnava in Slovakia
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, including aesthetic, technological, economic and marketing aspects. It addresses the question of how to preserve the authenticity of the original game experience, or how to ensure it in the context of non
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be focusing on a specific area (problem) of marketing communication. The main objective of the thesis is to create a proposal or methodology for the effective use of selected marketing communication
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. Based on this fact, groundbreaking changes in media creation, production and communication can be anticipated. The main aim of the dissertation research is to reflect and analyze current trends, as
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