Wharton Digital Marketing Manager / Communications Manager I

Back to search results Apply now Job no:928752
Work type:Support Staff
Pay Grade: 12
Major Administrative Unit / College: University Arts And Collections
Department: Performing Arts Facilities & Programs 10052643
Sub Area: AP- Professionals
Salary: Salary Commensurate with Experience
Location:East Lansing
Categories:Administrative/Business/Professional, Athletics/Recreation, Information Technology, Library/Museums/Archives, PR/Media/Graphics/Comm/Fund Raising, Administrative Professionals- AP, Full Time (90-100%), Union, Remote-Friendly

Wharton Digital Marketing Manager

Plans, develops, and executes all digital marketing, including SEO/SEM, marketing database, social media, and display advertising campaigns for Wharton Center. Responsible for planning, designing, building, and maintaining our social media presence. Develops strategies for promoting Wharton Center and sharing stories via digital means. Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Creates and executes digital campaigns which could include paid search, display, retargeting, IP targeting, and paid social media advertising. Develops and monitors digital campaign budgets. Develops and edits content for digital promotional materials. Negotiates and places advertising with a wide variety of media advertising sources. Prepares and submits ads on schedule. Builds Digital Marketing team to assist in meeting these objectives.

Evaluates emerging technologies. Identifies trends and insights and optimizes spend and performance based on the insights. Brainstorms new and creative growth strategies. Plans, executes, and measures experiments and conversion tests. Takes photographs and videos as well as editing and producing video footage for marketing purposes.

Represents the Department and University at meetings, civic functions, local and regional business organizations, professional associations, and related groups. May provide first-level supervision over regular and student employees.

Knowledge equivalent to that which normally would be acquired by completing a four-year college degree program in Journalism, Telecommunications, or Public Relations; one to three years of related and progressively more responsible or expansive work experience in public and media relations, composing, editing and publication production, news, broadcasting, and print media, and/or marketing, advertising, and creative services; graphic design; word processing; desktop publishing; web design; presentation; spreadsheet and/or database software; public presentation; or radio production; or computer programming/technology; experience managing content for social media channels; or an equivalent combination of education and experience.

• Bachelor’s degree in marketing or a related field.
• 5+ years of related and progressively more responsible or expansive work experience in Digital Marketing experience.
• Proficient in graphic design; word processing; desktop publishing; web design; presentation; spreadsheet and/or database software; public presentation; or radio production; or computer programming/technology.
• Experience managing content for social media channels.
• Strong analytical, writing, verbal, and visual communication skills required.
• Proficient in Social media management systems, i.e., Sprinklr, Facebook Business Manager, Instagram for business, TikTok and other social media platforms; Google Adwords campaigns.
• Proficient Adobe programs, video editing software, and content management systems.
• Interest in the performing arts.
• Must be available to work nights and weekends as needed.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, age, disability or protected veteran status.

Resume, Cover Letter and two work examples that showcases your understanding of digital marketing.

Mostly 8-5, with monitoring social channels during events

HTTPS://WHARTONCENTER.COM

MSU strives to provide a flexible work environment and this position has been designated as remote-friendly. Remote-friendly means some or all of the duties can be performed remotely as mutually agreed upon.

Advertised:Jan 31, 2024 Eastern Standard Time
Applications close:Feb 13, 2024 Eastern Standard Time