Marketing Manager, CLIMB Program, HBS Online

12-Apr-2024

Harvard Business School

65444BR

Job Summary

Harvard Business School Online is Harvard Business School’s vision of business education reimagined for the digital age. Our mission is simple: to create learning experiences that bring business education to life. HBS Online offers a unique and highly engaging way to learn vital business concepts. To see these techniques in action and gain actionable skills and insights, check out HBS Online's Sample Business Lessons .

This is a half-time (20 hours/week) opportunity supporting the success of the new

Credential of Leadership, Impact and Management in Business (CLIMB) program at Harvard Business School Online

. This position will formulate and execute a comprehensive marketing plan to reach two key audience segments: New Leaders and Experienced Leaders. This position will support revenue and enrollment goals of the new program by refining ways to reach target audience, refine advertising and messaging, analyzing funnel data to identify key areas in conversion process, as well as providing insights and recommendations to program advising function.

Position Description

• Formulate and execute a comprehensive marketing plan to reach two key audience segments: New Leaders and Experienced Leaders.
• Research direct buys to reach these audiences in more targeted ways
• Refine our paid media advertising for the program
• Develop and optimize e-mail workflows and messaging
• Lead webinars to support registration and help plan other live marketing opportunities such as CLIMB events at HBS Online’s annual conference, Connext
• Analyze demographic and funnel data and make recommendations for most impactful use of resources
• Partner closely with the program advising function to reach our increasing revenue goals
• Craft presentations and communicate recommendations, insights, and data to cross-functional teams
• Position responsible for other duties as assigned

Basic Qualifications

• High School Diploma, GED, or equivalent is required
• 5+ years of related experience
• Education beyond high school may count toward experience

Additional Qualifications and Skills

• Prior product marketing experience preferred
• An ability to communicate clearly and professionally with internal audiences (e.g. faculty, software engineers, marketing managers) and external audiences (e.g. prospective customers or partners) is critical
• Experience conducting research, gathering information from many sources, filtering what is most important, and synthesizing findings into actionable recommendations
• Experience with email automation tools (Salesforce Marketing Cloud a plus)
• Proficiency in Office suite, with emphasis on Excel and PowerPoint
• Demonstrated initiative to improve marketing performance, use innovative marketing strategies, and collaborate across departments to improve business results
• Strong written and verbal communication skills, as well as demonstrated presentation and negotiation abilities
• Pitches in where needed - “no job is too big or small.”

Additional Information

This role is offered as a hybrid (some combination of onsite and remote) where you are required to be onsite at our Boston, MA based campus several days per month. Specific days and schedule will be determined between you and your manager.

This is a 20 hours/week, overtime-eligible position.

We may conduct candidate interviews virtually (phone and/or via Zoom) and/or in-person for this role.

A cover letter is required to be considered for this opportunity.

Harvard Business School will not offer visa sponsorship for this opportunity.

Culture of Inclusion: The work and well-being of HBS is profoundly strengthened by the diversity of our network and our differences in background, culture, national origin, religion, sexual orientation, and life experiences. Explore more about HBS work culture here .

About Us

Founded in 1908 as part of Harvard University, Harvard Business School (www.hbs.edu) is located on a 40-acre campus in Boston. The School offers two full-time MBA and PhD programs, more than 175 Executive Education programs, and certificates and courses through Harvard Business School Online. For more than a century, Harvard Business School faculty have drawn on their research, connection to practice, global expertise, and passion for teaching to educate leaders who make a difference in the world. The School and its curriculum attract the boldest thinkers and the most collaborative learners who will shape the practice of business and entrepreneurship around the globe. 

Benefits

We invite you to visit Harvard's Total Rewards website (https://hr.harvard.edu/totalrewards ) to learn more about our outstanding benefits package, which may include:

• Paid Time Off: 3-4 weeks of accrued vacation time per year (3 weeks for support staff and 4 weeks for administrative/professional staff), 12 accrued sick days per year, 12.5 holidays plus a Winter Recess in December/January, 3 personal days per year (prorated based on date of hire), and up to 12 weeks of paid leave for new parents who are primary care givers.
• Health and Welfare: Comprehensive medical, dental, and vision benefits, disability and life insurance programs, along with voluntary benefits. Most coverage begins as of your start date.
• Work/Life and Wellness: Child and elder/adult care resources including on campus childcare centers, Employee Assistance Program, and wellness programs related to stress management, nutrition, meditation, and more.
• Retirement: University-funded retirement plan with contributions from 5% to 15% of eligible compensation, based on age and earnings with full vesting after 3 years of service.
• Tuition Assistance Program: Competitive program including $40 per class at the Harvard Extension School and reduced tuition through other participating Harvard graduate schools.
• Tuition Reimbursement: Program that provides 75% to 90% reimbursement up to $5,250 per calendar year for eligible courses taken at other accredited institutions.
• Professional Development: Programs and classes at little or no cost, including through the Harvard Center for Workplace Development and LinkedIn Learning.
• Commuting and Transportation: Various commuter options handled through the Parking Office, including discounted parking, half-priced public transportation passes and pre-tax transit passes, biking benefits, and more.
• Harvard Facilities Access, Discounts and Perks: Access to Harvard athletic and fitness facilities, libraries, campus events, credit union, and more, as well as discounts to various types of services (legal, financial, etc.) and cultural and leisure activities throughout metro-Boston.

Job Function

Communications, General Administration

Department Office Location

USA - MA - Boston

Job Code

405012 Admin Professional (N)

Work Format

Hybrid (partially on-site, partially remote)

Department

Harvard Business School Online

Union

55 - Hvd Union Cler & Tech Workers

Pre-Employment Screening

Identity

Commitment to Equity, Diversity, Inclusion, and Belonging

Harvard University views equity, diversity, inclusion, and belonging as the pathway to achieving inclusive excellence and fostering a campus culture where everyone can thrive. We strive to create a community that draws upon the widest possible pool of talent to unify excellence and diversity while fully embracing individuals from varied backgrounds, cultures, races, identities, life experiences, perspectives, beliefs, and values.

EEO Statement

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, pregnancy and pregnancy-related conditions, or any other characteristic protected by law.