Marketing and Communication Manager / Communications Manager II

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Work type:Support Staff
Pay Grade: 14
Major Administrative Unit / College: James Madison College
Department: James Madison College Dean 10024488
Sub Area: AP- Professionals
Salary: Salary Commensurate with Experience
Location:East Lansing
Categories:PR/Media/Graphics/Comm/Fund Raising, Administrative Professionals- AP, Full Time (90-100%), Union, Remote-Friendly

Marketing and Communication Manager

The James Madison College (JMC), Michigan State University’s renowned residential college in public and international affairs, seeks a strategic thinker and skilled storyteller for the position of Marketing and Communication Manager. Reporting to the Dean, this position provides leadership in the development and execution of strategic, organizational, and brand communications that support the college’s overall strategic priorities. Working with the Dean and college leadership, this position will work collaboratively across the organization to develop and execute a robust, multi-channel communications plan that conveys the JMC’s reputation of excellence, raises the visibility of the college nationally and internationally, and communicates effectively with core stakeholders including students, faculty, staff, donors and alumni.  Implements a strategic communication and marketing plan for print and digital work on behalf of Admissions. Engages in brand management to consistently present the college in all channels while ensuring alignment with university brand standards. Demonstrates expert ability to craft compelling stories that communicate the far-reaching impact of James Madison College.

This position will work in conjunction with university central communications (University Communications) to identify and develop content that highlights the college and builds affinity and esteem for Michigan State University.

The position reports administratively and functionally to James Madison College but interacts regularly with University Communications for collaboration and alignment about institutional-level activities.

Position Summary: The Marketing and Communications Manager in JMC will be responsible for strategy development and execution of all college communications, project and vendor management, website development and maintenance through the university’s content management system, as well as development of social media strategy and the maintenance of social properties including metrics and analytics. Duties involve managing relationships and assignments with faculty and staff to ensure that deadlines are met.

Duties and Responsibilities: 

Other responsibilities include but are not limited to:

• Develops an integrated communications plan to meet the needs of the college using owned, earned, and social media channels to drive supportive actions.  
• Manages databases to ensure effective and efficient communications with critical constituencies including students, faculty, staff, and alumni.
• Supports the recruitment and retention of top faculty.
• Supports alumni and donor engagement to drive supportive action including advocacy, volunteering, and philanthropy.
• Manages media relations to cultivate, create, and pitch positive stories to gain national, regional, and local media placement.
• Assist and support the training of college faculty and leadership to effectively act as experts for media inquiries.
• Develops and maintains a crisis communications plan. Act as primary media contact and liaise with university central communications about issues management and crisis communications.
• Coordinate with university central communications to leverage research expertise and access enterprise marketing technology platforms. 
• Educates the Dean, Administration, Faculty, and Staff on marketing and communications
• Develops Web CMS training and protocols
• Establishes metrics and uses analytics data to ensure continuous improvement of marketing communications programs
• Develops and implements communication strategies along with other College staff members to support the recruitment of students to the college
• Completes other duties as assigned.

Knowledge equivalent to that which normally would be acquired by completing a four-year college degree program in Journalism, Telecommunications, Marketing, Advertising, Public Relations, or related field; three to five years of related and progressively more responsible or expansive work experience in public and media relations; composing, editing and publication production; news, broadcasting, and print media; and/or marketing, advertising, and creative services; graphic design; word processing; desktop publishing; web design; presentation; spreadsheet and/or database software; public presentation or radio production; or computer programming/technology; and/or experience in a field related to are of employment; may require management and supervisory experience; or an equivalent combination of education and experience.

Excellent written and verbal communication skills; ability to quickly draft publications and communications pieces; excellent organizational and time management skills; strong interpersonal skills; experience in social media management; demonstrated ability to work both collaboratively and independently.

Strong multi-tasking ability; experience working in a complex organization; training and experience working with Microsoft Suite, Adobe Creative Cloud or similar programs; demonstrated experience with social media platforms including Instagram, Twitter, Facebook, LinkedIn and YouTube; or equivalent combination of education and experience.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, age, disability or protected veteran status.

Resume 

Cover Letter 

Three Professional References 

STANDARD 8-5

https://jmc.msu.edu/

MSU strives to provide a flexible work environment and this position has been designated as remote-friendly. Remote-friendly means some or all of the duties can be performed remotely as mutually agreed upon.

Advertised:Mar 27, 2024 Eastern Daylight Time
Applications close:Apr 16, 2024 Eastern Daylight Time