Digital Marketing Specialist

Digital Marketing Specialist
USC Marshall School of Business
Center for Effective Organizations

The Center for Effective Organizations (CEO) is part of USC’s Marshall School of Business.  Its offices are located in the school’s downtown Los Angeles USC City Center building.  The Center is seeking a candidate experienced in the following areas.  Successful candidates will be able to collaborate with co-workers and manage responsibilities independently.  Preferred work experience is a minimum of 5-7 years total combined experience in these areas. 

MARKETING/COMMUNICATIONS

Development and management of the Center’s overall public relations, communications, and marketing; Marketing efforts should advance the reputation of the Center and disseminate new knowledge from its research work to academia, research project stakeholders, corporate sponsors and clients, and business management professionals.

• Develop strategic marketing plan including acquisition and retention marketing (digital newsletter, email, social media, digital marketing and 3rd party campaigns) based on core target audience segments of senior leaders within Fortune 500 companies.
• Develop messages and generate stories about the Center’s research, publications, and executive education programs that can be used as articles and news for email campaigns, the CEO e-newsletter, website, content marketing, social media, and media relations.
• Conduct email campaigns:  Write content, design, and develop email campaigns for upcoming workshops, webinars, and special events.  Includes responsibility for determining database segmentation for each email campaign based on program content, geographic area, and reach to desired business executive level.
• Write, edit, design and disseminate e-newsletter to all stakeholders; Newsletter is used to communicate useful news, research findings, articles, events, and information; 
• Manage marketing and information sharing partnerships with organizations disseminating research in the Human Resource space (e.g. HRPS, i4cp, IQPC, HR.com, Oxford Economics, SHRM) 
• Serve as liaison with external partners to promote Center’s activities; Maintain contacts within Marshall School of Business, other University departments, and pertinent professional organizations
• Support management of CRM system and outbound communications integration with system

WEBSITE MANAGEMENT
Serves as the Center’s webmaster.  Development and advancement of a cohesive website program that promotes the Center and disseminates new knowledge gained through its research work.

• Manage all aspects of the Center’s internet presence: including website, webinars, social media, and online communities; Develop and expand the Center's online presence and public exposure in academia and the business management field by implementing improvements to the Center's website capabilities, on-line email marketing plan, and social media site presence
• Design, development, and technical improvements to the functionality of the Center’s website; WordPress CMS is required.  Act as liaison between Center and University IT department to ensure smooth functioning of site; Resolve technical issues or problems related to website and e-commerce partners/hosts and issues impacting website purchases, program registrations, etc.  Stay informed of technology developments
• Write, design, post, and update all content for the website including CEO’s online research newsletter and summaries of research papers
• Manage Center’s Eventbrite account and create registration pages for all of CEO’s events
• CEO webinars:  Manage promotion, reminders, follow up post webinars and meetings, serve as technical host, record / manage editing, post to YouTube and CEO website, and archive
• Social media:  Manage LinkedIn, Facebook, and Twitter accounts for CEO (including creating and posting to all 3 platforms as CEO; Manage blogs and Twitter for CEO (including editing and posting blogs to 3 entities, and creating and posting tweets, etc.)

EXECUTIVE EDUCATION PROGRAM ADMINISTRATION
The successful management, administration, and delivery of services for both public and custom executive education programs includes the following important responsibilities:

• Manage delivery of services and program logistics; Work with program presenters to develop program content; Prepare program materials; Coordinate logistics with program venue or digital platform
• Travel may be required:  both out-of-state and out-of-Los Angeles area; Executive education programs are usually held at locations away from the Center and USC.  Some program locations may be out-of-state and require multiple days of travel; other programs may be within the Los Angeles area and require driving to and from meeting venues.  
• While managing a program, additional work outside of the normal workday is routine and should be expected—especially during peak program preparation times, during actual program meeting days, and for related evening events;
• Serve as liaison for program participants and presenters:  includes correspondence with participants and presenters; Answer program content questions, provide program information and meeting logistics to participants; On-site liaison at meeting venue; Manage all day-of-event logistics

Minimum Qualifications

• Minimum Education: Bachelor's degree; Combined experience/education as substitute for minimum education
• Minimum Experience: 3 years; Combined education/experience as substitute for minimum experience
• Minimum Field of Expertise: Thorough knowledge of marketing and business management.  Knowledge of the principles, practices, concepts and methodology of marketing.  Demonstrated verbal and written communication skills.

Preferred Qualifications

• Preferred Education: Master’s Degree
• Preferred Experience: 5 years

The annual base salary range for this position is $74,510.27 - $92,396.96 USD Annual. When extending an offer of employment, the University of Southern California considers factors such as (but not limited to) the scope and responsibilities of the position, the candidate’s work experience, education/training, key skills, internal peer equity, federal, state, and local laws, contractual stipulations, grant funding, as well as external market and organizational considerations.

Required Documents and Additional Information

• Resume and cover letter required (may be uploaded as one file). Please do not submit your application without these documents.
• Job openings are posted for a minimum of five calendar days. This job may be removed from posting boards and filled any time after the minimum posting period has ended, so please apply on the same business day if interested.
• USC is requiring all students, faculty and staff to submit proof of 1) COVID-19 vaccination, 2) booster shot for COVID-19, and 3) flu vaccination in order to access campus facilities for the fall semester. There is exemption process available for medical and religious reasons. Your safety is our top priority.
• USC has excellent benefits, including health benefits for staff and their family with access to the renowned university medical network; eligibility for retirement plans with employer contributions*; tuition benefits for staff and their family; free Professional Development classes; central Los Angeles location with easy access to commuter trains, buses and free tram pick up services; discounts to sporting and other campus events.
• The University of Southern California is an Equal Opportunity Employer that Values Diversity.

* University employer contributions may be subject to change due to financial impact of COVID-19

About the Center for Effective Organizations, USC Marshall School of Business

The Center for Effective Organizations (CEO) brings 40 years of experience in helping companies build more effective organizations. We have a team of world-renowned researchers and consultants working on subjects ranging from organization design, employee resource groups, diversity, equity and inclusion, leadership development, future of work, and strategic analytics. CEO distinguishes itself from other applied research centers and consulting organizations by partnering with organizations to rigorously assess the relevant and strategic issues facing them, applying proven interventions guided by that assessment, and evaluating the effectiveness of the engagement.  CEO is supported by our sponsors which include large and mid-sized companies that join the network.

CEO is at the forefront of emerging leadership trends, digital transformation, handling continuous disruption and what’s needed to build sustainable organizations, retaining high performing leaders, the future of work, strategic organization design, people analytics and change, and measurement of the impact of Business Resource Groups (BRGs/ERGs).

Global projects, research, education, and advisory work includes the following industries: aerospace, automotive, consumer packaged goods, financial services, food and beverage, healthcare, logistics, media and entertainment, pharmaceutical, professional services, retail, technology, and transportation. 

Why join Marshall School of Business?

The USC Marshall School of Business is ideally positioned to address the challenges of a rapidly changing business environment and is ranked as one of the country’s top schools for accounting, finance, marketing, consulting, entrepreneurship and international business studies.

USC Marshall builds on the unique opportunities that stem from its Los Angeles location on the Pacific Rim, its interdisciplinary and impactful research, the momentum generated by the University of Southern California, and the unparalleled engagement of the Trojan Alumni Family. With ready access to industries defining the new business frontier, including bio-technology, life sciences, media, entertainment, communications and healthcare, this vast network offers USC Marshall graduates exceptionally strong support for success in the global marketplace.

For more information on the USC Marshall School of Business, visit: www.marshall.usc.edu.

Minimum Education: Bachelor's degree; Combined experience/education as substitute for minimum education Minimum Experience: 3 years; Combined education/experience as substitute for minimum experience Minimum Field of Expertise: Thorough knowledge of marketing and business management.  Knowledge of the principles, practices, concepts and methodology of marketing.  Demonstrated verbal and written communication skills.