Digital Marketing Manager

73391BR

Campus: Tempe

Digital Marketing Manager

Job Description

Educational Outreach and Student Services is seeking an energetic and self-motivated and team-oriented individual, to work on its Strategic Marketing and Communications team. The successful candidate will work independently and collaboratively with team members and stakeholders develop, manage and deploy digital communications and marketing strategies through EOSS websites, social media platforms and electronic communications that advance EOSS goals and support student success.

Job Family

Marketing & Media Relations

Department Name

Marketing & Communication

Full-Time/Part-Time

Full-Time

VP Code

EDUC OUTRCH & STDT SVCS

Grant Funded Position

This is not a grant funded position and is not contingent on future grant funding.

Salary Range

$55,000-$60,000 per year; DOE

Close Date

19-November-2021

Essential Duties

• Develops, drives and evaluates the department’s digital communications strategy including, but not limited to: producing content and providing direction for websites, social media accounts and other digital platforms.
• Researches, creates, edits, and modifies web content in order to develop, implement, and enhance the marketing and communication efforts of the department Plan, assign and review content and ensure content meets institutional and marketing goals and maintains ASU’s brand voice.
• Leads project discovery meetings and serve as the primary point of contact for departmental subject matter experts/stakeholders and web content editors, providing support, offering training on the web content development process, web updates and facilitating support from the EOSS Marketing team.
• Guides and trains team members and stakeholders in organizing information for the web and how to write effective web content. Defines and leads the implementation and adherence to best practice web design and content creation workflows.
• Resourceful, self-starter who takes initiative and responsibility on all projects from start to finish
• Reviews content for timeliness and archives information as appropriate. 
• Provides direction and concept for Web site navigation to ensure optimization of user experience and to encourage increase site visitations and referrals. 
• Leads team’s development, deployment and maintenance of digital strategies, including SEO optimization, content integration, analytics assessment and user engagement.
• Establishes and continually monitors/manages project expectations with team; assigns tasks and identifies issues for resolution to ensure optimal team effectiveness
• Prepares and maintain project status reports and schedules; tracks milestones/deliverables, critical paths and dependencies; re-sets expectations as needed in consideration of project progress/outcomes.
• Serves as a Subject Matter Expert (SME) and resource to department stakeholders with regards to web site content and standards.
• Reviews and verifies consistency in language and design of all communications and marketing efforts, including all media and publicly disseminated information.
• Maintains competitive analysis of department websites and advises on opportunities for further enhancement and development of web pages.
• Curates and builds department e-newsletters, event invitations, and other mass emails, and manage review and approval processes.
• Creates interactive/social media marketing campaigns; Leverages EOSS social media accounts to identify constituencies, individuals, and/or targeted audiences with high social networking potential to communicate compelling information, marketing materials and related topics to others.
• Conduct ROI analysis to identify highest value interactive/social media marketing campaigns using web analytical tools and technologies.

Minimum Qualifications

Bachelors Degree in Marketing, Business, Computer Science or related field and five (5) years of related experience in marketing, communications or business including experience with rich media publishing tools, database management, web site content management and use of interactive business models, Web technologies and social media businesses; OR,Any equivalent combination of experience and/or education from which comparable knowledge, skills and abilities have been achieved.

Desired Qualifications

• Demonstrated knowledge and skill in the use of web technology related to marketing communication.
• Demonstrated knowledge of graphic design principles with respect to aesthetic fundamentals, audience identification, readability, and persuasive principles to apply to communications resulting in high quality, results-driven digital communications.
• Experience in writing and editing for interactive media. Experience creating email communications using SalesForce Marketing Cloud a plus.
• Experience in analytics tracking tools (Google Analytics, etc.) and search engine optimization (SEO)
• Experience in using Adobe Creative Suite (Photoshop, Illustrator, InDesign), Drupal, Flash, Vimeo and UX design programs; experience with Web Spark 2.0 brand standards a plus.
• Demonstrated knowledge of marketing principles, practices and procedures.  
• Demonstrated knowledge of internet based social networking formats, audiences and usage standards. Knowledge and understanding of interactive media, tools and technologies, including Four Winds Interactive cloud-based digital signage platform.
• Experience in exercising a high degree of judgment and diplomacy.
• Evidence of effective interpersonal/communication skills.
• Demonstrated knowledge and and responding appropriately to requests; escalating urgent/conflicting requests. Evidence of applying good/concise communication skills during personal, written and telephone interactions. Experience in establishing and maintaining effective working relationships.

Working Environment

• Professionally represent department/program
• Sit or stand for prolonged periods of time
• Work collaboratively across various departments within the University as well as with diverse populations and groups
• Develop and deliver presentations to groups
• Use computers effectively – including inputting, reviewing and retrieving information, extended periods of viewing screen and using mouse and keyboard
• Use critical thinking to make decisions and/or analyze data
• Research, develop, implement and assess programs
• Develop budgets and monitor expenditures
• Supervise students and/or staff
• Communicate effectively both orally and in writing
• Walk throughout campus for meetings or events, regardless of the weather
• Work collaboratively to achieve objectives
• Climb stairs in locations with no elevator, such as with the mezzanine level of the MU, or Irish Hall
• Ability to lift 35 lbs. 

Department Statement

Educational Outreach and Student Services (EOSS) is committed to enrolling all qualified students at Arizona State University and assisting them in their academic success. EOSS provides a broad range of services and support to students and prospective students ranging from outreach efforts with K-12 schools, orientation programs for new freshman, bridge programs to assist the transition to a university environment, and a wide variety of services, programs and activities for enrolled students. EOSS has direct responsibility for multiple departments across four campuses, some of which include the Dean of Students, University Housing, Health Services, Counseling Services, Disability Resources, the Memorial Union, TRIO programs, Sun Devil Fitness, Student Government, Student Media, Career Services, Access ASU and others.

ASU Statement

"

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions intellectual and cultural diversity, and welcomes students from all fifty states and more than one hundred nations across the globe.

COVID-19 Vaccination Requirements - Under the recent executive order issued by President Biden requiring all employees of federal contractors to receive COVID-19 vaccinations, ASU expects all employees, including new hires, to be vaccinated unless they have an approved medical or religious accommodation. Proof of vaccination will be required by December 8, 2021. For questions about medical or religious accommodations, please visit the Office of Diversity, Equity and Inclusion’s https://cfo.asu.edu/DEI and see “Workplace accommodations”.

ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco

Arizona State University is a VEVRAA Federal Contractor and an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis protected by law.

Notice of Availability of the ASU Annual Security and Fire Safety Report
In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU’s Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU Police Department at 480-965-3456.

Relocation Assistance – For information about schools, housing child resources, neighborhoods, hospitals, community events, and taxes, visit https://cfo.asu.edu/az-resources .

Employment Verification Statement

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Instructions to Apply

Application deadline is 3:00PM Arizona time on the date indicated.

Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties and name of employer for each position.

Resume should clearly illustrate how prior knowledge and experience meets the Minimum and Desired qualifications of this position.

ASU does not pay for travel expenses associated with interviews, unless otherwise indicated.

Only electronic applications are accepted for this position.