Communications Specialist III

Job Title

Communications Specialist III

Agency

Texas A&M Engineering

Department

Engineering Communications Group

Proposed Minimum Salary

Commensurate

Job Location

College Station, Texas

Job Type

Staff

Job Description

Why work for Texas A&M Engineering?

Who we are

Texas A&M Engineering is a large employer in the great and growing cities of Bryan/College Station, offering thousands of career opportunities in a wide variety of fields. We are deeply committed to recruiting and retaining a talented workforce that embraces our core values of respect, excellence, leadership, loyalty, integrity, and service. Texas A&M Engineering offers competitive salaries, full benefits, an extensive support network, and above all, an enriching and highly collaborative working community that is deeply passionate about our vision for higher education, research, and public service.

Job Description

Purpose:

The Communications Specialist III works under the direction of the Assistant Director on College of Engineering recruitment initiatives for both undergraduate and graduate programs. The communications specialist assists in gathering exciting content to be used in recruitment collateral, takes photos, conducts interviews, writes articles and contributes to the college social media channels. The Communications Specialist III, builds out and supports a multi-level communication plan for multiple constituents across the university.

Responsibilities:

Oversight of Recruitment Communications Strategy:

• Build out and support of a multi-level communication plan for multiple constituents across the university.
• Maintain understanding of general marketing principles and communication goals of the department, division, and university.
• Develop associated marketing campaigns and communication products.
• Coordinate with undergraduate and graduate recruiters.
• Coordinates with the university CRM team, Office of Admissions, Undergraduate Recruitment & Outreach, and the Graduate and Professional School.  
• Leads the build-out of forms, landing pages, and communications.
• Review past communication campaigns and messaging for revisions/efficacy.
• Execute event testing and optimization.
• Manage the "behind the scenes" aspects of recruitment programs using Slate data and Google Analytics tools, providing reports and metrics to Assistant Director for strategic planning and assessment.
• Assists with the management of the graduate and undergraduate recruitment budgets.

Research/Analytics:

• Develops reports in response to questions raised on trends, effectiveness and correlations. Coordinates and executes test strategies around key email components such as subject lines, timing, audience and creative segmentation and frequency to drive stronger performance of email channel.
• Creates and coordinates processes for data collection. Measures conversion data for various activities.
• Creates benchmarks and tracks analytics across communications and push performance.
• Compiles, tracks and analyzes campaign performance KPIs and make recommendations to existing campaigns based on this analysis and drive recruitment efforts.
   

Updated design and trends:

• Coordinates with graphic designers and photographers for digital assets associated with templates.
• Oversees the production of publications and graphic displays for campaigns.

Communications Oversight:

• Ensures accuracy of all communications prior to sending by verifying brand standards are being followed. Communicates query requirements to ensure email communications are delivered to the correct audience segment.
• Optimizes email marketing automation journeys for timely and relevant communications.
• Maintains expert knowledge of email marketing trends and best practices, deliverability, technologies and CAN-SPAM laws. Keeps up to date with new CRM functionalities and capabilities through research into system documentation.

Other Duties:

• Supervision and management of recruitment communications team.
• Assists Assistant Director with coordinating and implementing a comprehensive marketing strategy.
• Assists Assistant Director with production of strategic recruitment campaigns.

What we need:

• Bachelor’s degree or equivalent combination of education and experience.
• Four years of related experience.

Work Location:

• Main Campus – College Station, TX.

About Engineering Communications

Engineering Communications develops and implements communications and marketing plans focusing on key priorities of the engineering program as defined by the engineering leadership team. It also serves as a communications resource for many stakeholders and, as time allows, accommodates requests for assistance. An award-winning team of communications, marketing, graphic design, web, and public relations professionals, focuses on strengthening the brand and image of the Texas A&M University College of Engineering, Texas A&M Engineering Experiment Station, Texas A&M Engineering Program, Texas A&M University and The Texas A&M University System.

Texas A&M Engineering provides an outstanding benefits package including but not limited to:

• Competitive health benefits.
• Generous paid vacation, sick time, and holidays.
• Vision, Dental, Life, and Long-Term Disability insurance options.
• Teachers Retirement System of Texas (TRS), a defined benefit retirement plan with 8% employer contribution.
• Additional Voluntary Retirement Programs: Tax Deferred Account 403(b) and a Deferred Compensation Program 457(b).
• Flexible spending account options for medical and childcare expenses
• Robust free training access through LinkedIn Learning plus professional development opportunities.
• Tuition assistance https://engineering.tamu.edu/information/esac/educational-assistance-programs.html
• Wellness program release time offered to employees to promote work/life balance.

Helpful Applicant Information

Required Materials for Application:

• Resume/CV
• Three work references with their contact information; at least one reference should be from a supervisor/former supervisor.
• Letter of interest

Compensation Philosophy:

• Recruit and retain high-performing workforce through competitive compensation and career development including career pathing, coaching and skills development.
• Offer total rewards, flexible benefits, professional development, performance recognition and work-life balance.
• Ensure resources are readily available and utilized to attract and retain the highest quality researchers, faculty, and staff.  

Employment Eligibility Verification

• If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form.  You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States.  Documents need to be presented no later than the third day of employment.  Failure to do so will result in delay of start date.

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Affirmative Action/Veterans/Disability Employer.