Associate Director, SEO Technical Operations and Strategy

100330BR

Off-Campus: Scottsdale

Assoc Director

Job Description

EdPlus at ASU is a dynamic unit of Arizona State University focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education. We advance the economic, social, cultural, and overall health of the local, national, and international communities served by ASU. Want to know more about working at EdPlus? Click here !

We’re seeking an innovative and future-focused Associate Director of SEO Technical Operations and Strategy who’s passionate about staying up-to-date on industry trends, algorithm changes and the ever-changing landscape of search engine strategy. You’ll be responsible for optimizing web properties across EdPlus products to enhance search engine visibility and drive organic traffic to our websites. You’ll utilize your technical expertise to implement SEO strategies, troubleshoot technical issues and collaborate with cross-functional teams to improve website performance and user experience. This role requires a deep understanding of technical SEO principles, including website architecture, crawling and indexing mechanisms, schema markup, canonicalization and mobile optimization.

Essential Duties

• Conduct SEO audits of websites to find on-page optimizations, off-page opportunities and technical issues. 
• Demonstrate active engagement with new releases and updates from major search engines (i.e. Google, Bing), including advancements in AI, user interface modifications, search algorithm updates and the introduction of new rich content features.
• Develop comprehensive SEO performance health reports, providing regular status updates on changes in rankings and website traffic.
• Utilize advanced technical SEO skills to inform and enhance content-driven strategies, ensuring seamless integration of technical optimization tactics within content creation efforts.
• Collaborate effectively with other ASU SEO leads to align on enterprise-level SEO strategies and initiatives, maximizing the impact of SEO efforts across the university.
• Implement a vision through short, medium and long-term projects.
• Understand business metrics and KPIs to show how SEO efforts impact organizational goals.
• Assume or coordinate other duties or projects as assigned or directed.

Desired Qualifications

• Demonstrated mastery in analyzing SEO datasets to identify trends and extract actionable insights.
• Evidence of strong working knowledge of industry-standard tools including Google Search Console, Google Analytics, Bing Webmaster Tools, SEMrush, Moz and similar platforms. 
• Evidence of skill in collaborating with engineers to optimize website architecture including knowledge of HTML, JavaScript, structured data and other technical components.
• Evidence of deep understanding of the ad supported space and a champion for providing the best user experience. 
• Demonstrated ability to thrive in a high-energy team environment characterized by rapid pace and dynamic workflows, exhibiting resilience and adaptability while adhering to our core values of accountability, continual learning and agility.
• Demonstrated ability to navigate between hands-on execution of SEO tasks and long-term strategic planning.
• Evidence of effective communication.
• Demonstrated ability to effectively collaborate with a diverse range of teams including data, product management, marketing, web development, content creation, and UX/UI design.
• Evidence of strong leadership skills to oversee senior individual contributors, collaborative team environments and high-visibility projects, with ability to set strategic direction, prioritize tasks and mentor team members to achieve organizational goals.
• Evidence of previous enterprise-level SEO experience preferred.
• Evidence of a bachelor's degree or higher in a related field.

Minimum Qualifications
Bachelor's degree in a field appropriate to the area of assignment AND seven (7) years of related administrative experience, which includes four (4) years of supervisory experience; OR, Eleven (11) years of related administrative experience, which includes four (4) years of supervisory experience; OR, Any equivalent combination of education and/or experience from which comparable knowledge, skills and abilities have been achieved.

ASU offers a total compensation package that includes valuable employee benefits. Click here to explore options.

•   Healthcare
•   Financial Security
•   Retirement
•   Family Resources
•   Tuition Reduction (Eligible ASU Employee, their dependents and spouse.)
•   Discounts

Department Name

EdPlus Marketing Operations

Full-Time/Part-Time

Full-Time

Grant Funded Position

This is not a grant funded position and is not contingent on future grant funding.

Salary Range

$50,336 - $95,000 per year; DOE

Close Date

29-April-2024-EXTENDED

Essential Duties

Please see above.

Minimum Qualifications

Bachelor's degree in a field appropriate to the area of assignment AND seven (7) years of related administrative experience, which includes four (4) years of supervisory experience; OR, Eleven (11) years of related administrative experience, which includes four (4) years of supervisory experience; OR, Any equivalent combination of education and/or experience from which comparable knowledge, skills and abilities have been achieved.

Desired Qualifications

Please see above.

Working Environment

EdPlus at ASU is located at SkySong, the ASU Scottsdale Innovation Center. The center houses a diverse business community that links technology, research, education, and entrepreneurship to position ASU and Greater Phoenix as global leaders in the knowledge economy.

Activities are primarily performed in a regular, climate-controlled office setting subject to extended periods of sitting or standing. Daily use of desktop or laptop computer is required. Ability to clearly communicate verbally in English, read, write, see, and hear to perform essential duties. Regular review of completed tasks.

EdPlus at ASU supports flexible work options, ranging from alternate work schedules to hybrid remote work schedules, subject to approvals per ASU policy.

Department Statement

EdPlus defines itself through a culture of curiosity, risk-taking and refusing to accept the status quo. As a central enterprise unit for ASU focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education, our commitments support the university charter. ASU is a national service university and aspires to accelerate positive social outcomes through the seamless integration of cutting-edge technological innovation and scalability.
EdPlus employees are valued, respected, and encouraged to be their unique selves. We are committed to diversity, equity, inclusion, and belonging in everything we do. We know that our ability to deliver high-quality services and educational experiences is strengthened by the diversity of our employees. Our innovative culture drives outcomes through serving learners, achieving milestones, striving for excellence, solving problems, feeling a sense of urgency, and being bold.

EdPlus at ASU

ASU Statement

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions intellectual and cultural diversity, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco

Arizona State University is a VEVRAA Federal Contractor and an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis protected by law.

Notice of Availability of the ASU Annual Security and Fire Safety Report
In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU’s Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU PD at 480-965-3456.

Relocation Assistance – For information about schools, housing child resources, neighborhoods, hospitals, community events, and taxes, visit https://cfo.asu.edu/az-resources .

Employment Verification Statement

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Instructions to Apply

• Application deadline is 3:00PM Arizona time on the date indicated.
• Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties and name of employer for each position.
• Resume and cover letter should clearly illustrate how prior knowledge and experience meets the Minimum and Desired qualifications of this position.
• Applicant must be eligible to work in the United States; EdPlus at ASU will not be a sponsor for this position.
• ASU does not pay for travel expenses associated with interviews, unless otherwise indicated.
• Only electronic applications are accepted for this position.

IMPORTANT NOTE: What is the meaning of “equivalent combination” in the minimum qualifications? It means one year of higher education or 24 credit hours, is equal to one year of experience. For example, a four year Bachelor’s degree is equal to four years of experience.