Associate Director of Digital Marketing

Emory University is a leading research university that fosters excellence and attracts world-class talent to innovate today and prepare leaders for the future. We welcome candidates who can contribute to the diversity and excellence of our academic community.

DEPARTMENT SUMMARY: The Division of Advancement and Alumni Engagement utilizes resources and technology for the purpose of soliciting alumni, donor engagement, donor research, and stewardship throughout Emory University and Health Systems. Our mission is to inspire and steward meaningful, lasting relationships that elevate engagement and giving to fulfill Emory’s mission to serve humanity. The Marketing and Digital Marketing team consists of marketing automation and digital strategists with a passion to engage alumni and persuade donors to invest in the work of Emory. The Associate Director will report to the Director of Digital Marketing.

 

JOB DESCRIPTION:

• Guides the digital marketing efforts of Advancement and Alumni Engagement.
• Executes comprehensive strategic digital marketing plans, branding, and brand management for the division.
• Develops and creates digital assets including websites, special event advertising, and other digital marketing materials that support division strategic goals, broadens exposure, or increases alumni/donor pride, involvement and investment in the university.
• Adheres to policy relating to program initiatives.
• Collaborates with key stakeholders across Emory and the division to achieve goals.
• Disseminates routing and reviews concepts, copy, and layout with stakeholders to compile feedback.
  • Stays abreast of pertinent laws, and implements use of latest trends in marketing, video, social media, and digital strategies.gfvc 
• Works with external vendors.
• Performs related responsibilities as required.

ADDITIONAL JOB DETAILS:

In addition to the duties outlined above, the Associate Director may be required to:

• Represent the department working with other departments across the division/University.
• Integrate and optimize digital marketing tactics to drive development goals for the University.
• Ensure continuity across internal and external communications to adhere to university brand standards.

MINIMUM QUALIFICATIONS:

• A bachelor's degree and three years of professional experience in marketing automation, OR an equivalent combination of experience, education, and/or training.

PREFERRED QUALIFICATIONS:

• Proficient or have experience in email marketing and Salesforce Marketing Cloud or other email automation platforms (Hubspot, Pardot, Marketo, etc…)
• Successful candidates will have advanced knowledge and experience in digital marketing leveraging various technologies including Salesforce Marketing Cloud or similar mass email/marketing automation software/platform including paid digital advertising.
• Strong writing and editing skills. Strong strategic and analytical skills.
• Experience in digital storytelling and design.
• Experience working with electronic communications and websites, various technologies including strong skills in Salesforce Marketing Cloud or similar email platform/software, HTML, CSS, SMS, content design and management systems, team-based fundraising tools, and crowdfunding platforms.
• Advanced knowledge and experience with Microsoft Office Suite, database and project management software, web reporting/analysis, and CRM systems.
• An aptitude in mastering new software, applications, and databases.
• Strong organizational, interpersonal and problem-solving skills with the ability to manage multiple projects simultaneously and navigate a complex work environment.
• Commitment to delivering excellent customer service, the ability to work independently as well as collaboratively, and comfort working with ambiguity.
• Possess a high level of professionalism and commitment to confidentiality with sound judgment and discretion.
• Flexibility to accommodate changing priorities and deadlines.

NOTE: This role will be granted the opportunity to work from home regularly but must be able to commute to Emory University on a flexible weekly schedule based upon business needs. Schedule is based on agreed upon guidelines of department of work. Emory reserves the right to change remote work status with notice to employee.

The COVID-19 vaccine or an approved exemption is currently only required for individuals working in a clinical setting. For more information on the University or Hospital policies, including exemptions, please see our website.

Emory University is dedicated to providing equal opportunities and equal access to all individuals regardless of race, color, religion, ethnic or national origin, gender, genetic information, age, disability, sexual orientation, gender identity, gender expression, and veteran's status. Emory University does not discriminate in admissions, educational programs, or employment on the basis of any factor stated above or prohibited under applicable law. Students, faculty, and staff are assured of participation in University programs and in the use of facilities without such discrimination. Emory University complies with Executive Order 11246, as amended, Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veteran's Readjustment Assistance Act, and applicable executive orders, federal and state regulations regarding nondiscrimination, equal opportunity and affirmative action. Emory University is committed to achieving a diverse workforce through application of its affirmative action, equal opportunity and nondiscrimination policy in all aspects of employment including recruitment, hiring, promotions, transfers, discipline, terminations, wage and salary administration, benefits, and training. Inquiries regarding this policy should be directed to the Emory University Department of Equity and Inclusion, 201 Dowman Drive, Administration Building, Atlanta, GA 30322.

Emory University is committed to providing reasonable accommodations to qualified individuals with disabilities upon request. To request this document in an alternate format or to request a reasonable accommodation, please contact the Department of Accessibility Services at 404-727-9877 (V) | 404-712-2049 (TDD). Please note that one week advance notice is preferred.

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