Associate Director, Digital Marketing, HBS Online

29-Jan-2024

Harvard Business School

64161BR

Job Summary

Harvard Business School Online is Harvard Business School’s vision of business education reimagined for the digital age. Our mission is simple: to create learning experiences that bring business education to life. 

HBS Online offers a unique and highly engaging way to learn vital business concepts. To see these techniques in action and gain actionable skills and insights, check out HBS Online's Sample Business Lessons .

This position is responsible for driving digital marketing initiatives for an expanding portfolio of Harvard Business Online programs offered globally.

Reporting to the Director, Digital Marketing for HBS Online, this position is responsible for  managing the strategy, execution, and analysis of a cross-channel media plan, including paid search, search engine optimization, email nurturing, associated website landing pages, display advertising, and podcasts. The position requires close collaboration with the internal marketing team, external advertising agencies, and media vendors. The Associate Director manages the external advertising agency to optimize paid digital marketing efforts and the internal marketing automation team to align full funnel nurturing campaigns to achieve enrollment objectives.

Position Description

Responsibilities:

• Collaborate broadly with Marketing and Product Management content, and creative resources to design and deliver innovative, differentiating marketing strategies that drive qualified prospects, applicants and enrollments
• Direct the efforts of outside advertising agencies and ad networks who are responsible for creating, executing, optimizing, and reporting on media buying strategies to optimize the marketing budget to achieve enrollment objectives
• Analyze (trends, KPIs) and provide regular updates and recommendations for marketing campaigns and enrollment drivers to support the needs of the Product Management and Analytics teams
• Drive continuous improvement to marketing automation (ex. email/text) via Salesforce Marketing Cloud and manage resources needed to execute changes
• Design campaigns and customer journeys that flow from marketing strategy
  • Drive targeting/segmentation strategies to be utilized in paid media (search/social) and Salesforce Marketing Cloud nurturing campaigns
  • Provide detailed analysis and reporting for full marketing funnel optimization efforts
• Responsible for effective staff management for a group or team of employees, including hiring and orientation, training and development; workflow and performance management, and the promotion of an inclusive and innovative work environment
• Collaborate with key stakeholders, internal IT resources, and external vendors (as needed) to iterate and optimize the user journey from awareness to consideration to  enrollment
• Direct freelance writers, proofreaders, advertising content creators, and other outside vendors
• Support additional targeting and data segmentation needs for marketing events and direct media campaigns
• Work closely with marketing and product management leadership, and other Harvard Business School Online and HBS staff
• Understand integrated marketing planning, content marketing, and awareness of the latest in marketing best practices and trends
• Other duties as assigned

Basic Qualifications

• Bachelor’s degree required
• 7+ years of marketing experience required

Additional Qualifications and Skills

• Experience leading integrated multi-channel marketing campaigns
• Strong organizational, analytical, creative problem solving, and project management skills a must
• Demonstrated experience in improving marketing performance, using innovative marketing strategies, and collaborating across departments to improve business results
• Experience with Salesforce CRM, HTML, web analytics packages, and database marketing preferred
• Experience with digital media buying tactics (including programmatic media), Salesforce Marketing Cloud, and lead nurturing preferred 
• Working knowledge of latest digital marketing, data privacy, and web accessibility trends to inform strategic planning and regulatory compliance
• Proficiency in marketing automation technology, and familiarity with analytical and database tools preferred
• Pitches in where needed - “no job is too big or small”
  

Additional Information

This role is offered as a hybrid (some combination of onsite and remote) where you are required to be onsite at our Boston, MA based campus several days per month. Specific days and schedule will be determined between you and your manager. 

We may conduct candidate interviews virtually (phone and/or via Zoom) and/or in-person for this role. 

A cover letter is required to be considered for this opportunity.  

Harvard Business School will not offer visa sponsorship for this opportunity.  

Culture of Inclusion: The work and well-being of HBS is profoundly strengthened by the diversity of our network and our differences in background, culture, national origin, religion, sexual orientation, and life experiences. Explore more about HBS work culture here https://www.hbs.edu/employment . 

Benefits

We invite you to visit Harvard's Total Rewards website (https://hr.harvard.edu/totalrewards ) to learn more about our outstanding benefits package, which may include:

• Paid Time Off: 3-4 weeks of accrued vacation time per year (3 weeks for support staff and 4 weeks for administrative/professional staff), 12 accrued sick days per year, 12.5 holidays plus a Winter Recess in December/January, 3 personal days per year (prorated based on date of hire), and up to 12 weeks of paid leave for new parents who are primary care givers.
• Health and Welfare: Comprehensive medical, dental, and vision benefits, disability and life insurance programs, along with voluntary benefits. Most coverage begins as of your start date.
• Work/Life and Wellness: Child and elder/adult care resources including on campus childcare centers, Employee Assistance Program, and wellness programs related to stress management, nutrition, meditation, and more.
• Retirement: University-funded retirement plan with contributions from 5% to 15% of eligible compensation, based on age and earnings with full vesting after 3 years of service.
• Tuition Assistance Program: Competitive program including $40 per class at the Harvard Extension School and reduced tuition through other participating Harvard graduate schools.
• Tuition Reimbursement: Program that provides 75% to 90% reimbursement up to $5,250 per calendar year for eligible courses taken at other accredited institutions.
• Professional Development: Programs and classes at little or no cost, including through the Harvard Center for Workplace Development and LinkedIn Learning.
• Commuting and Transportation: Various commuter options handled through the Parking Office, including discounted parking, half-priced public transportation passes and pre-tax transit passes, biking benefits, and more.
• Harvard Facilities Access, Discounts and Perks: Access to Harvard athletic and fitness facilities, libraries, campus events, credit union, and more, as well as discounts to various types of services (legal, financial, etc.) and cultural and leisure activities throughout metro-Boston.

Job Function

Communications

Department Office Location

USA - MA - Boston

Job Code

CM0958 Communications Sr Spcialist I

Work Format

Hybrid (partially on-site, partially remote)

Department

Harvard Business School Online

Union

00 - Non Union, Exempt or Temporary

Pre-Employment Screening

Education, Identity

Commitment to Equity, Diversity, Inclusion, and Belonging

Harvard University views equity, diversity, inclusion, and belonging as the pathway to achieving inclusive excellence and fostering a campus culture where everyone can thrive. We strive to create a community that draws upon the widest possible pool of talent to unify excellence and diversity while fully embracing individuals from varied backgrounds, cultures, races, identities, life experiences, perspectives, beliefs, and values.

EEO Statement

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, pregnancy and pregnancy-related conditions, or any other characteristic protected by law.