Job Title
Assistant Director for Athletic Marketing, Fan EngagementAgency
Tarleton State UniversityDepartment
04340000 AthleticsProposed Minimum Salary
Job Location
Job Type
Job Description
This is a full-time, 12-month position that reports directly to the Sr. Associate Athletic Director for Communications. Tarleton State University is located in Stephenville, Texas and is a member of NCAA Division I and the Western Athletic Conference (WAC). Tarleton is seeking highly motivated applicants for the position of Assistant Director of Athletics Marketing and Fan Engagement. This position will be responsible for advancing the mission of Tarleton State University Athletics by overseeing the marketing and fan experience efforts, as well as strategizing, developing, and implementing innovative marketing, promotional, and game atmosphere plans to increase game attendance, ticket sales, and fan experience elements for select sports and the entire athletic department.
Responsibilities
Game Day scripting, leading, and implementation of in-game marketing and fan engagement efforts that include in-game music, entertainment, public address, video board fan engagement camera operators, and more as part of a growing department
Graphic design
Managing assigned social media channels, which includes planning, creating and executing daily content
Market, promote, and assist with athletics fundraising efforts
Implementation of ticket promotions, sales plans, advertising campaigns, and community and statewide outreach events
Collaborate closely with internal colleagues for highly engaging fan (and prospective fan) experiences
Create fan development and community outreach initiatives
Conceptualize content and strategy for video board use at select venues.
Education and Experience
Bachelor's degree in applicable field or equivalent combination of education and experience.
Minimum four years of experience within a college athletic department, preferably a Division I program, or professional sports organization
Preferred Knowledge, Skills and Abilities:
Excellent communication skills including strong media writing ability and knowledge of AP style
Ability to organize, prioritize and schedule work assignments
Demonstrated proficiency with Microsoft Office, Adobe InDesign and Adobe Photoshop
Graphic design/illustration skills
Competent in social media platforms and strategy with experience managing multiple channels
Other Requirements:
This position requires work beyond normal business hours, weekends, and holidays.
Tarleton State University offers competitive wages, fully covered employee health insurance, comprehensive dental, vision, and life insurance options are also available. Benefits also include paid vacation, paid sick leave, holiday pay, retirement plan, longevity pay, and more.
The target base annual salary is $43,620 and may be negotiable based on funding availability and candidate experience/skill set in relation to the minimum requirements of this position.
Qualified candidates are encouraged to submit a completed application for consideration.
All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.
Equal Opportunity/AffirmativeAction/Veterans/Disability Employer committed to diversity.
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