Product Copywriter

Fixed Term for 9 Months

Ranked joint first amongst modern universities for graduate career prospects in the Guardian University Guide 2022, Coventry was also shortlisted for University of the Year in the Times and Sunday Times Good University Guide 2021. People are taking notice of us, so there's never been a better time to join.

Working with colleagues within Marketing and External Affairs and across the Coventry University Group the postholder will be responsible for the production of engaging multichannel content that spotlights our course portfolio and broader product offering.

The postholder will be responsible for writing course content that will inspire, educate, inform and showcase our courses in line with brand guidelines and tone of voice for our varied and global audiences.  Working closely with the creative, web and multimedia teams the postholder will generate compelling, factual and authentic collateral that inspire our audiences and meet business goals.

To create authentic content that resonates with our audiences the role requires the postholder to undertake comprehensive audience/competitor analysis to develop copy and messaging that is customer focused. The postholder will also work closely with subject matter experts from across the Group and legal services to ensure content is factually accurate and meets consumer law requirements.

Person Specification:

• Hold a degree qualification or have an equivalent professional qualification in English/writing dregee.
• Experience of working in copywriting or creative role either in-house or agency.
• Experience of project managing the creation of key marketing publications with an understanding of detailed planning across a range of stakeholders.
• Experience of key stakeholder management.
• Experience of project management to include monitoring and reporting on the progress of workload.
• Experience of copywriting, proof-reading and editing with an understanding of different approaches to changing tone of voice to create a user friendly format.
• Editorial experience of print and digital publications.
• Clear understanding of all aspects of content creation; from planning and research, to writing, editing, publishing and regularly reviewing.

We also offer a great range of benefits, such as contributory pension schemes, a generous holiday allowance and access to a range of discounts and offers exclusively available to staff. All this and more makes Coventry University a great place to work.

If you feel you could help us to build upon our previous success, then please complete an application form. We'd love to hear from you!

Please note that we may close this advertisement early once sufficient applications have been received.

Click here to view the job description and person specification