Digital Engagement Officer

Contract Type - Fixed Term - 12 Months

Full Time - 35 Hours Per Week

Working as a key member of the Online Course Production (OCP) Service, this fixed term Digital Engagement Officer post plays a critical part in supporting the delivery of strategic marketing projects that enable the University to promote its established portfolio of short online courses and online masters degrees. This is an exciting opportunity for a pro-active digital marketer to promote online learning to a global market and to work with some of the world’s largest online learning platforms. 

You will join a team of 3 marketers who report to the Online Learning Marketing Project Manager. You will work closely with colleagues in the Online Course Production Service which includes instructional designers, media producers, marketers, and project managers as well as with academic course teams. Our team works in a hybrid style, with a minimum of 2 days a week in the office at Argyle House, 3 Lady Lawson Street in central Edinburgh.

What the job involves:

• Creating and developing high-quality digital content for channels including websites and social media channels (Instagram, LinkedIn, Twitter). Producing digital content such as graphics, simple animations, short videos, trailer scripts and other audio-visual outputs. Planning and executing digital marketing campaigns, liaising with media agency where appropriate.
• Planning, developing and implementing the Online Course Production team’s social media and website presence. Defining calendar milestones, planning activity and scheduling content. Analysing and reporting on data and insights relating to our digital channels; preparing reports and making recommendations for improvements to existing channels, possible new channels and streamlined processes.
• Monitoring external engagement via comments/enquiries received through website, emails and social media channels. Providing frontline responses and highlighting potential emerging issues to line manager. Preparing responses in advance of developing situations.
• Using Dotdigital email software to produce email content for internal and external audiences, sourcing content, writing copy, proofreading and executing.