Assistant Manager/Manager, Communications & Marketing

1. Brand & Public Relations 

•    Develop and implement 360-degree brand communications and marketing strategies and campaigns aligned with NUSC’s brand positioning, including brand activations, partnerships and collaborations.
•    Manage and enhance brand guidelines across all touchpoints, ensuring consistency and alignment across the website, social media, advertising, collaterals and physical spaces.
•    Lead and oversee facility branding needs in collaboration with the infrastructure office.
•    Manage the corporate gift inventory, curating items that authentically align with the NUSC brand.
•    Develop and pitch compelling press releases and story angles to journalists, while crafting speeches and executive communications for NUSC leadership.
•    Cultivate and build strong relationships with key media outlets, editors and correspondents, particularly within the education sector.
•    Manage media inquiries, coordinate briefings and interviews, monitor coverage and track brand mentions.
•    Proactively identify and address potential PR challenges or crises. 

2. Content, Website & Social Media
•    Curate, create, schedule and publish compelling, on-brand content across social media platforms (e.g., Instagram, Facebook, LinkedIn, YouTube).
•    Plan and execute digital marketing campaigns, including paid advertising and influencer marketing, as well as production of campaign assets featuring students, graduates, faculty and other stakeholders.
•    Develop, edit and proofread newsletters, website copy, blog posts, articles and marketing collaterals.
•    Maintain and optimise website content, manage content profile bank and oversee the newsletter mailing list/subscriber database.
•    Manage and monitor social media performance, engagement, community responses and general enquiries via the NUSC mailbox. 

3. Event Management
•    Provide comprehensive support for internal and external events, including logistical coordination, live coverage, content creation and digital distribution via newsletters, web and social media. 

4. Measurement, Training & Operations
•    Measure and report the effectiveness of PR, brand and website & social initiatives, identifying trends, insights and optimisation areas.
•    Support brand research, sentiment surveys, audits and competitor analysis.
•    Manage and guide a team of student writers, photographers and videographers covering NUSC events and initiatives.
•    Conduct training workshops for internal teams and student groups on brand guidelines, content creation and website & social media best practices.
•    Collaborate across administrative teams on cross-functional duties and general operational tasks.