Director of Visual Media

The Director of Visual Media is responsible for shaping and executing the overarching strategy for video and still photography to effectively advance Belmont University’s brand, spread its mission, support its vision, and drive enrollment and investment. This role involves providing visionary leadership for the capture, production, and editing of high-quality visual content. The Director of Visual Media oversees the visual media team, ensuring excellence in visual storytelling and development across various platforms. Collaborating closely with UMAC colleagues and partners across campus, the Director ensures that visual media serves recruitment and engagement projects, reputational needs, executive communications, live-streamed events, social media, website needs, advertising, and special initiatives.

This position reports directly to the Associate Vice President of Marketing and Communications and is a supervisory role. This position is responsible for a team of 2 direct staff and multiple student workers.

• Develop and implement a comprehensive visual media strategy that aligns with Belmont University's brand and mission. This role creates and executes on visual content strategies to achieve University marketing and communication objectives through compelling visual storytelling. Oversee integrated photographic and video productions.
• Develop, film, edit and assemble final video content, including scripting, interviewing, selecting scenes, color correction, audio mixing, transitions, special effects, graphics, narration, voiceover, background music and brand each video consistently by the University’s brand standards.
• Lead the visual media team, fostering a culture of creativity, innovation and excellence while managing production schedules, team workloads, deadlines and budgets. Oversee integrated production of video and still photography content, ensuring high standards and impactful storytelling to meet client requests and University needs. Maintain simultaneous ongoing projects, communicating with professional and student staff, vendors, supervisor and project collaborators. 
• Contribute to visual content marketing strategy and storytelling. Stay abreast of how content is being consumed and optimize its findability and share ability across all channels to serve diverse audiences and support marketing and communications goals. Keep abreast of new technologies.
• Supervise purchase, maintenance and organization all video content and equipment, including, but not limited to, cameras, lens, lighting and audio equipment. Manage system for storing, organizing and tagging all gathered raw and edited visual assets in a consistent way that enables easy identification and access. 
• Create, deliver and archive visual assets on deadline while ensuring creative products are in compliance with copyright, ADA and other requirements. Train partners across campus in the best practices of video production, including, but not limited to, filming with smartphones and editing footage to create video content that is consistent with the University’s brand standards.
• Other duties as assigned.

This position often works in an outdoor environment and may not be protected from weather conditions. This position's physical requirements include sitting, repetitive hand motion, hearing/listening, talking, standing, walking, bending, stooping, kneeling, squatting, reaching overhead, pulling, pushing, and lifting up to 50 pounds.