Senior Marketing Strategist

This position is a part of the Association of the Academic Staff of the University of Alberta (AASUA).

In accordance with the Administrative and Professional Officer Agreement , this full time continuing position offers a comprehensive benefits package found at Faculty & Staff Benefits and annual salary range of $69,627 - $116,043.

Location - Enterprise Square

Working for the University of Alberta 

The University of Alberta acknowledges that we are located on Treaty 6 territory, and respects the histories, languages and cultures of First Nations, Métis, Inuit and all First Peoples of Canada, whose presence continues to enrich our vibrant community.

The University of Alberta is teeming with change makers, community builders, and world shapers who lead with purpose each and every day. We are home to more than 40,000 students in 200+ undergraduate and 500+ graduate programs, over 13,000 faculty and staff, 260,000 alumni worldwide and have been recognized as one of Canada’s Greenest Employers for over a decade.

Your work will have a meaningful influence on a fascinating cross section of people—from our students and stakeholders, to our renowned researchers and innovators who are quite literally curing diseases, making discoveries and generating solutions that make the world healthier, safer, stronger, and more just.

Department summary

Within External Relations, the Recruitment Marketing portfolio is focused on recruitment and reputational marketing as well as communication with multiple constituent groups that include prospective and current students; prospective and current parents and families; industry partners; supporters; local and national media; higher education innovators.

Position summary

If you are an experienced marketing professional with a passion for developing impactful strategies that generate engagement, then this position may be the right fit for you. We are seeking an energetic and intuitive senior marketing strategist to join the student recruitment marketing team. Reporting directly to the Director of Recruitment Marketing, the ideal candidate will have proven marketing ability to identify opportunities and deliver effective strategies to generate results and grow student enrolment. You also understand and can deliver the marketing “mix” – brand strategy, strategic marketing insight, project management, creative design, digital/social planning & execution.

A senior strategist knows the business needs, goals and objectives of the University of Alberta and generates plans to ensure we are delivering on our departmental and institutional KPIs. The Senior Marketing Strategist is responsible for marketing strategies related to domestic, international, graduate and continuing education recruitment marketing in support of university-wide and faculty enrolment goals. Together with the recruitment marketing team, this position will also work to enhance the reputation and brand identity of the U of A in the provincial, national and designated international marketplace.

Duties

• Develop and execute marketing campaigns and analyze performance that leverages behavioural interest and persona development to drive student recruitment.
• Establish effective working relationships with marketing and communications leadership and other stakeholders to ensure that our University of Alberta programs, products and services are implemented through strategic initiatives and aligned with brand voice.
• Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, university websites, SEM/SEO strategy development, brand awareness and demand initiatives while clearly communicating how these channels work together
• Manage all aspects of projects, including: prioritization, meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking / monitoring procedures
• Liaise and coordinate with key members of digital and creative teams for creative production of online and offline marketing assets, graphic design, video/photo production and web development, from the initial concept to finished product and execution
• Undertake competitor, market and customer analysis advising on implications for the area's strategy and commission research and analysis as required.

Minimumm Qualifications

• 10+ years of professional marketing experience 
• Bachelor’s degree or equivalent professional experience
• Experience working in an internal marketing department and or familiarity with agency-client service delivery models
• A proven track record in the development of post-secondary strategic marketing plans that align with business targets
• Solid understanding of research methodologies to identity marketing and customer insights

Preferred Qualifications

• Well-versed in general marketing technologies (CRM software, analytics, asset management etc.)
• Experience gathering key data that ensures strategies are well informed and laid out
• Passionate about understanding the consumer journey and encouraging colleagues to feel the same
• A knack for building trust-centered relationships
• Problem solving ability, with an analytical mindset, to ensure strategies are productive and result in client satisfaction
• Stays abreast of market trends to drive topics for internal coaching and team building
• Understanding of principle of agile marketing is an asset

Note: Online applications are accepted until midnight Mountain Standard Time of the closing date.