Marketing Activation Manager

Job no: 0061791
Location: Parkville
Role type: Full-time; Fixed-term for 2 years.
Department: Asialink Business 
Salary: UOM 9 - $139,693 - $145,339 p.a. plus 17% super

• Drive audience growth through integrated marketing strategies and industry partner collaboration.
• Make your mark with us! Execute complex projects and elevate the adoption of products and programs in a dynamic environment.
• Brilliant benefits and a flexible hybrid work environment! 

About the Role
Join us in this exciting opportunity to make a meaningful impact in the Australian-Asian business landscape! As our Marketing Activation Manager, you'll be at the forefront of Asialink Business's brand elevation and expansion efforts. Reporting to the Associate Director, Strategic Growth, you will elevate the profile of our products and programs, driving expansion with key audiences. The role is responsible for undertaking market research, creating integrated campaigns, producing sales materials and collateral, and contributing to branding, digital marketing, web and social media.

You will ensure the success of activation initiatives and deliver measurable improvements in brand awareness, engagement, use of products and services, and income generation. Importantly, a key focus of your role will be collaborating with industry partners to develop joint marketing strategies that drive the uptake of Asialink Business programs among their members. 

Your responsibilities will include:

• Developing, maintaining, and executing the marketing strategy for Asialink Business to align with our business plan.
• Collaborating with cross-functional teams to plan and execute the implementation of multi-channel campaigns to generate demand for Asialink Business programs and products.
• Developing comprehensive activation plans with a strong emphasis on leveraging industry partners, joint marketing strategies, and digital channels for audience acquisition. 
• Creating distinct written and visual content that engages audiences and stakeholders including video, multimedia, and digital assets.

Who we are looking for
We are seeking an experienced B2B marketing professional with a proven track record in designing and executing impactful marketing campaigns and a flair for audience growth across a variety of channels. You will demonstrate a proactive approach to consulting with stakeholders, understanding their requirements, and crafting best practice strategies to strengthen audience engagement and foster brand loyalty. A strong understanding of Asialink Business' stakeholder networks is highly valued.
If you're passionate about making a difference in the Australian-Asian business landscape, we want to hear from you.

You will also have:

• Experience in B2B marketing, developing and implementing strategic programs for diverse audiences including business, government, peak bodies, and universities, is preferred.
• In-depth knowledge of digital marketing trends, platforms, and best practices, with proficiency in digital analytics tools and data-driven decision-making.
• Expertise in integrated content development and execution strategies, including writing/editing/publishing for websites and social media channels, such as LinkedIn.
• Proven success in executing complex projects with strong project and campaign management skills, including team and supplier management.

For further information regarding responsibilities and requirements please refer to the attached PD.

To ensure the University continues to provide a safe environment for everyone, this position requires the incumbent to hold a current and valid Working with Children Check.

Please note: Visa sponsorship is not available for this position. This role requires current valid work rights for Australia.

Your new team – Asialink Business 
https://asialinkbusiness.com.au/ Asialink Business is a key program area of Asialink, Australia's premier body promoting Australia-Asia engagement. Asialink Business was established with a mandate from the Australian Government to help create an Asia-capable workforce in Australia and works closely with the other program areas of Arts, Diplomacy, and Education under the Asialink Group banner. Asialink is a partnership between the University of Melbourne and the Myer Foundation and operates under the portfolio of Chancellery International.

What we offer you!
In addition, we offer the opportunity to be part of a vibrant community and enjoy a range of benefits including generous leave provisions, salary packaging, health and well-being services, and discounts on graduate courses. For more information check out our benefits page!

The University of Melbourne
We’re tightly connected with the community, both at home and abroad. We take pride in our people, who all contribute to our mission to benefit society through the transformative impact of education and research. Discover more via our website and stay connected with our stories and people on LinkedIn .   

Be yourself
The University of Melbourne values the unique backgrounds, experiences, and contributions that each person brings to our community and welcomes and celebrates diversity.  First Nations people, those identifying as LGBTQIA+, parents, carers, people of all ages, abilities, and genders, and people of diverse ethnicity, nationality, and faith are encouraged to apply. Our aim is to create a workforce that reflects the diversity of the community in which we live. For more information please visit our Diversity and Inclusion page.

We are dedicated to ensuring barrier free and inclusive practices to recruit the most talented candidates. If you require reasonable adjustments, please contact Kim Groizard at [email protected] , with an email containing your name and contact details for a confidential discussion. Please ensure your email is titled "Reasonable Adjustments Request".

Aboriginal and Torres Strait Islander Applicants
We aspire to be the University of choice for Indigenous Australians, with unprecedented investment to attract, nurture, and retain Aboriginal and Torres Strait Islander students and staff. Tangible support through a range of programs and initiatives will ensure that you personally succeed and flourish while at the University of Melbourne.

For further information, including our 2023-2027 Indigenous strategy please visit -https://about.unimelb.edu.au/reconciliation/murmuk-djerring

Join Us!
If you feel this role is right for you, please apply with the following documents: 

• Resume
• Cover Letter outlining your interest and experience

Please note that you are not required to respond to the selection criteria in the Position Description.

If you have any questions regarding the recruitment process, please feel free to contact Maddison Ryan via email at [email protected] , ensuring that you include the Position Number and the Job Title as the subject. Please do not share your application to this email address.

Position Description