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a multi-method and multi-stakeholder investigation to develop a comprehensive framework of online trust, and its connection with online reviews and social media comments, in relation to AI-generated
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at prestigious conferences; and 3) Knowledge exchange with project partners. About the organization Bucharest University of Economic Studies (ASE) ASE is the leader of the higher education institutions in
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a multi-method and multi-stakeholder investigation to develop a comprehensive framework of online trust, and its connection with online reviews and social media comments, in relation to AI-generated
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well as their influence on purchasing decisions and consumer behavior. To this end, the project shall conduct a multi-method and multi-stakeholder investigation to develop a comprehensive framework of online trust, and its