12 Apr 2024
Job Information
- Organisation/Company
Slovak University of Agriculture in Nitra- Department
Faculty of Economics and Management- Research Field
Management sciences- Researcher Profile
First Stage Researcher (R1)- Country
Slovakia- Application Deadline
31 May 2024 - 23:59 (Europe/Bratislava)- Type of Contract
Not Applicable- Job Status
Full-time- Hours Per Week
37,5- Offer Starting Date
1 Sep 2024- Is the job funded through the EU Research Framework Programme?
Not funded by an EU programme- Is the Job related to staff position within a Research Infrastructure?
No
Offer Description
Business strategies of breweries in the conditions of craft beer revolution
Supervisor: doc. Ing. Radovan Savov, PhD.
Workplace: Institute of Economic Policy and Finance
Field of study: Economics and Management
Study programme: Business Economics and Management
Form of study: full-time/part-time
The main goal of the dissertation is to assess the implementation of strategies in businesses operating in the brewing industry. Building upon similar international research, the study acknowledges the ""craft beer revolution"" as a recent phenomenon influencing the strategic behavior of breweries. This revolution has created an intriguing consumer segment actively seeking craft beers. The research within the dissertation aims to identify and evaluate the strategies employed by breweries, both small and large, in response to market changes. Partial objectives include identifying key success factors in the industry, examining the impact of innovative approaches on market competitiveness and customer loyalty, and assessing the sustainability of brewery business models from economic and environmental perspectives. To achieve these goals, primary data will be collected through surveys (questionnaires and structured interviews), supplemented by secondary data from available databases and sources (EUROSTAT, DATAcube, BoE). The anticipated outcomes of this work are expected to provide a thorough understanding of how business strategies influence brewery performance. Additionally, the study aims to offer valuable insights into innovative approaches in the industry and their impact on competitiveness. It is also anticipated that the research will contribute insights into the sustainability of business models amidst the craft beer revolution, serving as a foundation for future strategic decisions in breweries. The practical recommendations derived from the dissertation's results are intended to benefit brewery owners, managers, and stakeholders within the industry. Topic for applicants for full time and part time study.
Podnikateľské stratégie pivovarov v podmienkach revolúcie remeselných pivovarov
Školiteľ: doc. Ing. Radovan Savov, PhD.
Pracovisko: Ústav hospodárskej politiky a financií
Študijný odbor: Ekonómia a manažment
Študijný program: Ekonomika a manažment podniku
Forma štúdia: denná/externá
Hlavným cieľom dizertačnej práce je zhodnotenie uplatňovania stratégií v podnikoch pôsobiacich v pivovarníckom priemysle. V rámci dizertačnej práce je potrebné nadviazať na podobné výskumy zo zahraničia, nakoľko revolúcia remeselných pivovarov („craft beer revolution“) je fenoménom posledného obdobia v pivovarníckom sektore, ktorý ovplyvňuje strategické správanie jednotlivých pivovarov, keďže sa vytvoril veľmi zaujímavý segment spotrebiteľov vyhľadávajúci remeselné pivá. Výskum v rámci dizertačnej práce sa bude orientovať na identifikovanie tohto segmentu a zhodnotenie stratégií podnikov (malých aj veľkých pivovarov), ktorými reagujú na zmeny na trhu. Parciálnymi cieľmi bude aj identifikácia kľúčových faktorov úspechu v odvetví, skúmanie vplyvu inovačných prístupov na trhovú konkurencieschopnosť a zákaznícku lojalitu pivovarov, ako aj hodnotenie udržateľnosti podnikateľských modelov pivovarov z ekonomického aj environmentálneho hľadiska. Na dosiahnutie cieľov dizertačnej práce budú využité primárne dáta získané z vlastných prieskumov (prostredníctvom dotazníka a riadených rozhovorov) a sekundárne dáta z dostupných databáz a zdrojov (EUROSTAT, DATAcube, BoE). Očakáva sa, že výsledky tejto práce prinesú dôkladné pochopenie o tom, ako podnikateľské stratégie ovplyvňujú výkonnosť pivovarov a zároveň bude poskytnutá hodnotná perspektíva zameraná na inovačné prístupy v odvetví a ich vplyv na konkurencieschopnosť. Zároveň sa očakáva, že práca prinesie poznatky o udržateľnosti podnikateľských modelov v kontexte revolúcie remeselných pivovarov pivovarov, čo môže slúžiť ako základ pre budúce strategické rozhodnutia podnikov. Výsledky dizertačnej práce by mali poskytnúť praktické odporúčania pre majiteľov, manažérov a zainteresované strany v odvetví. Téma pre uchádzačov o dennú a externú formu štúdia.
More information about PhD position
https://fem.uniag.sk/en/doctoral-study/
https://fem.uniag.sk/sk/doktorandske-studium/
Additional research info: [email protected]
Additional admin info:[email protected]
Requirements
- Research Field
- Management sciences
- Education Level
- Master Degree or equivalent
- Languages
- ENGLISH
Additional Information
- Website for additional job details
https://fem.uniag.sk/sk/domov/
Work Location(s)
- Number of offers available
- 1
- Company/Institute
- Institute of Economic Policy and Finance
- Country
- Slovakia
- State/Province
- Slovakia
- City
- Nitra
- Postal Code
- 94976
- Street
- Trieda Andreja Hlinku 2
Where to apply
- Website
https://fem.uniag.sk/sk/prihlaska/
Contact
- State/Province
Slovakia- City
Nitra- Website
http://www.uniag.sk/sk/- Street
Trieda Andreja Hlinku 2- Postal Code
949 76
STATUS: EXPIRED
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