15 Apr 2024
Job Information
- Organisation/Company
Slovak University of Agriculture in Nitra- Department
Faculty of Economics and Management- Research Field
Economics- Researcher Profile
First Stage Researcher (R1)- Country
Slovakia- Application Deadline
31 May 2024 - 23:59 (Europe/Bratislava)- Type of Contract
Not Applicable- Job Status
Full-time- Hours Per Week
37,5- Offer Starting Date
1 Sep 2024- Is the job funded through the EU Research Framework Programme?
Not funded by an EU programme- Is the Job related to staff position within a Research Infrastructure?
No
Offer Description
Food Waste at the Household Level and the Impact of Marketing Communication on its Reduction
Supervisor: doc. Ing. Zdenka Kádeková, PhD.
Workplace: Institute of Marketing, Trade and Social Studies
Field of study: Economics and Management
Study programme: Agrarian Trade and Marketing
Form of study: full-time
Food waste is an increasingly urgent global problem that has not only an economic but also an environmental impact. The situation in Slovakia also follows the trend where households buy food, a large part of which will never be consumed. The issue in question deserves attention due to its urgency, importance, and scope. The dissertation will aim to draw attention to the current state and motives that lead households to purchase food and its subsequent waste, as well as the influence of marketing communication as an important tool for its reduction. Primary attention will be paid to different types of food that are part of the everyday life of households. At the same time, marketing communication is an important tool for influencing consumer behaviour. Secondary sources of information will be domestic and foreign publications, scientific articles from the Web of Science and Scopus databases, websites, publicly available documents, and data from the Statistical Office of the Slovak Republic. Primary sources of information will be obtained by conducting marketing research. When evaluating the results of the dissertation, selected mathematical-statistical methods and techniques will be used, depending on the database base. Based on the results of the work, conclusions and recommendations for practice will be formulated. Topic for applicants for full time study. Dissertation will be processed in Slovak language or in English language.
Plytvanie potravinami na úrovni domácností a vplyv marketingovej komunikácie na jeho znižovanie
Školiteľ: doc. Ing. Zdenka Kádeková, PhD.
Pracovisko: Ústav marketingu, obchodu a sociálnych štúdií
Študijný odbor: Ekonómia a manažment
Študijný program: Agrárny obchod a marketing
Forma štúdia: denná
Plytvanie potravinami predstavuje čoraz naliehavejší celosvetový problém, ktorý má dosah nielen ekonomický, ale i environmentálny. Situácia na Slovensku takisto nasleduje trend, kedy domácnosti nakupujú potraviny, z ktorých veľká časť nebude nikdy spotrebovaná. Predmetná problematika si zasluhuje pozornosť ako svojou naliehavosťou, významom, tak aj a rozsahom. Cieľom dizertačnej práce bude upriamiť pozornosť na aktuálny stav a pohnútky, ktoré vedú domácnosti k nákupu potravín a ich následnému plytvaniu, ale aj vplyv marketingovej komunikácie ako významného nástroja na jeho znižovanie. Primárna pozornosť bude venovaná rôznym druhom potravín, ktoré sú súčasťou každodenného života domácností, pričom práve marketingová komunikácia predstavuje významný nástroj, ktorý dokáže ovplyniť správanie spotrebiteľa. Sekundárne zdroje informácií budú predstavovať domáce a zahraničné publikácie, vedecké články z databáz Web of Science a Scopus, webové stránky, verejne dostupné dokumenty ako aj údaje zo Štatistického úradu SR. Primárne zdroje informácií budú získané realizovaním vlastného marketingového výskumu. Pri vyhodnocovaní výsledkov dizertačnej práce budú využité vybrané matematicko-štatistické metódy a techniky v závislosti od databázovej základne. Na základe výsledkov práce budú formulované závery a odporúčania pre prax. Téma pre uchádzačov o dennú formu štúdia. Dizertačná práca sa bude spracovávať v slovenskom jazyku alebo v anglickom jazyku.
More information about PhD position
https://fem.uniag.sk/en/doctoral-study/
https://fem.uniag.sk/sk/doktorandske-studium/
Filling in the application form is possible from 1/5/2024 to 31/5/2024
Additional research info: [email protected]
Additional admin info:[email protected]
Requirements
- Research Field
- Economics
- Education Level
- Master Degree or equivalent
- Languages
- ENGLISH
Additional Information
- Website for additional job details
https://fem.uniag.sk/sk/domov/
Work Location(s)
- Number of offers available
- 1
- Company/Institute
- Institute of Marketing, Trade and Social Studies
- Country
- Slovakia
- State/Province
- Slovakia
- City
- Nitra
- Postal Code
- 94976
- Street
- Trieda Andreja Hlinku 2
Where to apply
- Website
https://fem.uniag.sk/sk/prihlaska/
Contact
- State/Province
Slovakia- City
Nitra- Website
http://www.uniag.sk/sk/- Street
Trieda Andreja Hlinku 2- Postal Code
949 76
STATUS: EXPIRED
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