15 Apr 2024
Job Information
- Organisation/Company
Slovak University of Agriculture in Nitra- Department
Faculty of Economics and Management- Research Field
Economics- Researcher Profile
First Stage Researcher (R1)- Country
Slovakia- Application Deadline
31 May 2024 - 23:59 (Europe/Bratislava)- Type of Contract
Not Applicable- Job Status
Full-time- Hours Per Week
37,5- Offer Starting Date
1 Sep 2024- Is the job funded through the EU Research Framework Programme?
Not funded by an EU programme- Is the Job related to staff position within a Research Infrastructure?
No
Offer Description
Comparison of marketing tools for the sale of selected agricultural commodities of regional producers
Supervisor: doc. RNDr. Dana Országhová, CSc.
Workplace: Institute of Statistics, Operations Research and Mathematics
Field of study: Economics and Management
Study programme: Agrarian Trade and Marketing
Form of study: full-time/part-time
Every business entity needs to ensure sales for its products, while an important prerequisite for the successful sale of products is effective application marketing tools. Slovak agricultural enterprises have been facing various problems for a long time problems associated with the sale of products on the Slovak market. For the part
of Slovak consumers, the main purchase criterion is the price of the product, but another part customers prefer Slovak products despite the higher prices compared to prices imported products. In this context, the main goal of the dissertation will be examination of the potential and comparison of the possibilities of application of selected marketing tools for the sale of regional producers' agricultural commodities. The research will be focused on Slovak fruit market, while the comparison of individual marketing tools will be implemented in a group of Slovak regional producers. As a result of the empirical part the work will be an analysis of the application of marketing communication in promotional campaigns Slovak fruit market. Statistical methods for marketing research will be evaluated effectiveness of current marketing tools and proposed solution for improvement and streamlining communication activities in the area of selling Slovak fruit. During processing data, the use of univariate and multivariate statistical analysis methods is assumed, as well as the analysis of interrelationships and dependencies using the Chi-square test of square contingencies. Research on the effectiveness of the application of marketing tools is beneficial for information security of the advertising campaign, as well as in the subsequent acquisition of information about it success in relation to the set goals. There is also a comparison of marketing tools important and necessary for decisions which advertising media should be used for promotion sale of agricultural commodities of regional producers. Topic for full-time and part-time study applicants. Dissertation will be processed in Slovak language.
Komparácia marketingových nástrojov predaja vybraných agrokomodít regionálnych producentov
Školiteľ: doc. RNDr. Dana Országhová, CSc.
Pracovisko: Ústav štatistiky, operačného výskumu a matematiky
Študijný odbor: Ekonómia a manažment
Študijný program: Agrárny obchod a marketing
Forma štúdia: denná/externá
Každý podnikateľský subjekt potrebuje zabezpečiť odbyt pre svoje produkty, pričom dôležitým predpokladom úspešného predaja produktov je efektívne uplatnenie marketingových nástrojov. Slovenské poľnohospodárske podniky dlhodobo čelia rôznym problémom, ktoré sú spojené s predajnosťou produktov na slovenskom trhu. Pre časť slovenských spotrebiteľov je hlavným kritériom nákupu cena produktu, avšak ďalšia časť zákazníkov preferuje slovenské produkty napriek vyšším cenám v porovnaní s cenami dovážaných produktov. V tomto kontexte hlavným cieľom dizertačnej práce bude preskúmanie potenciálu a porovnanie možností uplatnenia vybraných marketingových nástrojov predaja agrokomodít regionálnych producentov. Výskum bude zameraný na slovenský trh s ovocím, pričom komparácia jednotlivých marketingových nástrojov bude realizovaná v skupine slovenských regionálnych producentov. Výsledkom empirickej časti práce bude analýza uplatnenia marketingovej komunikácie v propagačných kampaniach na slovenskom trhu s ovocím. Štatistickými metódami pre marketingový výskum bude vyhodnotená účinnosť súčasných marketingových nástrojov a navrhnuté riešenie na zlepšenie a zefektívnenie komunikačných aktivít v oblasti predaja slovenského ovocia. Pri spracovaní údajov sa predpokladá použitie metódy jednorozmernej a viacrozmernej štatistickej analýzy, ako aj analýza vzájomných vzťahov a závislostí pomocou Chí-kvadrát testu štvorcovej kontingencie. Výskum efektívnosti uplatnenia marketingových nástrojov je prínosom pre informačné zabezpečenie reklamnej kampane, ako aj v následnom získaní informácií o jej úspešnosti vo vzťahu k vytýčeným cieľom. Komparácia marketingových nástrojov je taktiež dôležitá a potrebná pre rozhodnutia, ktoré reklamné médiá by mali byť použité na podporu predaja agrokomodít regionálnych producentov. Téma pre uchádzačov o dennú a externú formu štúdia. Dizertačná práca sa bude spracovávať v slovenskom jazyku.
More information about PhD position
https://fem.uniag.sk/en/doctoral-study/
https://fem.uniag.sk/sk/doktorandske-studium/
Filling in the application form is possible from 1/5/2024 to 31/5/2024
Additional research info: [email protected]
Additional admin info:[email protected]
Requirements
- Research Field
- Economics
- Education Level
- Master Degree or equivalent
- Languages
- SLOVAK
Additional Information
- Website for additional job details
https://fem.uniag.sk/sk/domov/
Work Location(s)
- Number of offers available
- 1
- Company/Institute
- Institute of Statistics, Operations Research and Mathematics
- Country
- Slovakia
- State/Province
- Slovakia
- City
- Nitra
- Postal Code
- 94976
- Street
- Trieda Andreja Hlinku 2
Where to apply
- Website
https://fem.uniag.sk/sk/prihlaska/
Contact
- State/Province
Slovakia- City
Nitra- Website
http://www.uniag.sk/sk/- Street
Trieda Andreja Hlinku 2- Postal Code
949 76
STATUS: EXPIRED
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