15 Apr 2024
Job Information
- Organisation/Company
Slovak University of Agriculture in Nitra- Department
Faculty of Economics and Management- Research Field
Economics
Neurosciences- Researcher Profile
First Stage Researcher (R1)- Country
Slovakia- Application Deadline
31 May 2024 - 23:59 (Europe/Bratislava)- Type of Contract
Not Applicable- Job Status
Full-time- Hours Per Week
37,5- Offer Starting Date
1 Sep 2024- Is the job funded through the EU Research Framework Programme?
Not funded by an EU programme- Is the Job related to staff position within a Research Infrastructure?
No
Offer Description
The use of AI in the creation of effective audiostimulation in selected business entity
Supervisor: doc. Ing. Jakub Berčík, PhD.
Workplace: Institute of Marketing Trade and Social Studies
Field of study: Economics and Management
Study programme: Agrarian Trade and Marketing
Form of study: full-time/part-time
Audio stimulation is considered part of the presentation of the operation, it can attract customer and create a pleasant atmosphere. Despite this, they are still missing from the Slovak market substantiated studies and investigations that would confirm the effects of selected audio stimuli on the economic performance of the store in terms of influencing customers when shopping or spending time in operation, as there are no tests of audio stimuli in real shopping space. The dissertation will discuss the synergistic connection of brain, physiological and psychological processes with the perception of audio stimuli designed using AI as well as their economic efficiency and effectiveness. The aim of the work will be to analyze the effect of audio stimulation on consumer preferences and decision-making in selected business entity. These processes will be scientifically investigated through innovative research solutions and consumer neuroscience represented biometric, neuroscientific and behavioral studies in the laboratory and real conditions of the business entity. Topic for full-time and part-time study applicants. Dissertation will be processed in Slovak language.
Využitie AI pri tvorbe efektívnej audiostimulácie vo vybranom podnikateľskom subjekte
Školiteľ: doc. Ing. Jakub Berčík, PhD.
Pracovisko: Ústav marketingu, obchodu a sociálnych štúdií
Študijný odbor: Ekonómia a manažment
Študijný program: Agrárny obchod a marketing
Forma štúdia: denná/externá
Audiostimulácia je považovaná za súčasť prezentovania prevádzky, dokáže pritiahnuť zákazníka a vytvoriť príjemnú atmosféru. Napriek tomu stále chýbajú na slovenskom trhu podložené štúdie a skúmania, ktoré by potvrdzovali vplyvy vybraných audiostimulov na ekonomickú výkonnosť obchodu z hľadiska ovplyvňovania zákazníkov pri nakupovaní alebo trávení času v prevádzke, nakoľko absentujú testovania audiostimulov v reálnom nákupnom priestore. Dizertačná práca bude pojednávať o synergickom prepojení mozgových, fyziologických a psychologických procesov s percepciou audiostimulov navrhnutých s využitím AI, ako aj ich ekonomickej efektívnosti a účinnosti. Cieľom práce bude analyzovať vplyv audiostimulácie na spotrebiteľské preferencie a rozhodovanie vo vybranom podnikateľskom subjekte. Tieto procesy budú vedecky zisťované prostredníctvom inovatívnych výskumných riešení a spotrebiteľskej neurovedy reprezentovanej biometrickými, neurovedeckými a behaviorálnymi štúdiami v laboratórnych a reálnych podmienkach podnikateľského subjektu. Téma pre uchádzačov o dennú a externú formu štúdia. Dizertačná práca sa bude spracovávať v slovenskom jazyku.
More information about PhD position
https://fem.uniag.sk/en/doctoral-study/
https://fem.uniag.sk/sk/doktorandske-studium/
Filling in the application form is possible from 1/5/2024 to 31/5/2024
Additional research info: [email protected]
Additional admin info:[email protected]
Requirements
- Research Field
- Economics
- Education Level
- Master Degree or equivalent
- Languages
- SLOVAK
Additional Information
- Website for additional job details
https://fem.uniag.sk/sk/domov/
Work Location(s)
- Number of offers available
- 1
- Company/Institute
- Institute of Marketing, Trade and Social Studies
- Country
- Slovakia
- State/Province
- Slovakia
- City
- Nitra
- Postal Code
- 94976
- Street
- Trieda Andreja Hlinku 2
Where to apply
- Website
https://fem.uniag.sk/sk/prihlaska/
Contact
- State/Province
Slovakia- City
Nitra- Website
http://www.uniag.sk/sk/- Street
Trieda Andreja Hlinku 2- Postal Code
949 76
STATUS: EXPIRED
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