PhD Fellowships in Marketing and Innovation

Updated: about 2 months ago
Deadline: 18 Oct 2023

18th October 2023

  • English
  • Norsk Nynorsk

PhD Fellowships in Marketing and Innovation
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The Western Norway University of Applied Sciences

With about 17,500 students, Western Norway University of Applied Sciences is one of the largest higher education institutions in Norway. A broad range of academic programmes are offered at Bachelor, Master and PhD levels, spread out on five campuses Førde, Sogndal, Bergen, Stord og Haugesund.

Our ambition is to build stronger and more solid academic and research environments that will interact nationally and internationally. The aim is to become a recognized actor on the international higher education arena. Increased international cooperation and engagement in externally funded projects will work towards this goal.
The Faculty of Economics and Social Sciences (FØS) has three departments: the Department of Business Administration, the Department of Maritime Studies and the Department of Social Sciences. In total there are approx. 140 academic staff at the faculty and more than 2700 students on three campuses: Bergen, Haugesund and Sogndal.

The faculty currently has elleven bachelor's programs and four master's programs. The faculty is the host faculty for the doctoral program RESINNREG in collaboration with the Faculty of Engineering and Natural Sciences and the Faculty of Health and Social Sciences. The faculty has a doctoral program in nautical operations which is a joint degree with the Norwegian University of Science and Technology (NTNU), the Norwegian Arctic University (UiT) and the University of Southeast Norway (USN).
The Department of Business Administration at HVL has about 100 employees and 1,500 students. The department is located on three campuses: Bergen, Haugesund and Sogndal. The department has six bachelor's programs and two master's programs.

The Western Norway University of Applied Sciences has up to two PhD fellowships available within Marketing and Innovation. The positions is affiliated to The Department of Business Administration, Faculty of Economics and Social Sciences


The aim of the PhD fellowship position is a completed doctoral education up to an approved doctorate. The PhD fellow will be part of the PhD programme within a period of 4 years. 25% of the workload is to be dedicated towards teaching and administrative work at HVL. 

The PhD fellow is expected to participate in the professional environment and contribute to an active research environment in HVL and on campus.

Both positions are based at the Sogndal campus.

About the positions:

The PhD fellowship positions will be part of the PhD program «Responsible Innovation and Regional Development» (RESINNREG) in Western Norway University of Applied Sciences.  RESINNREG is a cross-disciplinary PhD program investigating how innovations can meet environmental and social challenges in addition to economic tasks in regional contexts, read more about the program her e.

The positions as PhD fellow in marketing and innovation at the Department of Economics and Administration, will be linked to the faculty's research group within Marketing, tourism and innovation .

Key duties and responsibilities:

Applicants for the positions should be interested in researching how new and innovative technologies affect important marketing activities and their connection to sustainable consumer behavior and the companies performance. How psychological factors such as identity, acceptance,  innovativeness etc influence customer behavior are relevant topics. Potential projects should explore synergies between new and innovative technologies, psychological factors and marketing activities along the value chain, including strategy and planning - the rationale behind and alignment with customers' expectations and behaviour.

We are looking for highly motivated candidates with a strong interest in publishing research in national and international journals, and in participating in conferences.

It is a prerequisite that the project is designed so that the PhD candidate will be admitted to the PhD program Responsible Innovation and Regional Development (RESINNREG). The supervisor will, together with the candidate, draw up a detailed plan for the research training, which will be linked to admission to the PhD programme. See the description, study plan and admission requirements for the program on the program's website Responsible Innovation and Regional Development

Applications for admission to the doctoral program are to be sent after the appointment. As a general rule, the candidate should qualify to be admitted to the RESINNREG program within 3 months of appointment.


Required qualifications:

  • Applicants should have a master's degree within the academic area of ​​the program, for example Master of Science in Business. Other master's degrees with high relevance to the subject area can also be considered
  • The candidate must also have written a master’s thesis of at least 30 ECTS or equivalent
  • The master’s thesis must be submitted for assessment by the application deadline, and the masters’ degree must be approved no later than 4 weeks after the application deadline
  • Applicants must meet the requirements for admission to the PhD program RESINNREG. Admission will normally require a grade of B or better for the master's thesis and an average of C or better for the study part
  • Proficiency in written and spoken english is required. Competency in Norwegian or another Scandinavian language will be considered beneficial


Desired Qualifications:

  • Experience with project work, communication and guidance
  • Previous publications relevant to the call for proposals
  • Professional qualifications within the subject area
  • Relevant methodological competence
  • International network


Personal characteristics:

  • Good prerequisites for completing the doctoral education during the scholarship period
  • Ability to work independently, take initiative and be flexible
  • Ability to work efficiently and systematically
  • Good collaboration and communication skills
  • Good analytical skills
  • Ability to adopt and implement new techniques


Project description:

The application must contain a project description of up to five pages, explaining the topic, the problem, the choice of theory and method, as well as the plan for the implementation of a potential project. This preliminary project description will be used in the assessment of the candidate's qualifications and is not the final project description.


The following qualification will be particularly emphasized:

  • Academic qualification within the research area
  • Quality of the master’s thesis (grade A and grade B on Master thesis)
  • Quality of the project description
  • Additional scientific publications


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Application procedure:

To apply for the position, please use the link ‘Apply for this job’ on this site

The following documentation should be uploaded as an attachment to the online application:

  • Master thesis
  • Project description
  • CV
  • Diplomas and certificates
  • Copies of additional scientific publication (no more than 5)

If the documents submitted are not in a Scandinavian language or in English, the applicants must submit certified translations of these. The transcripts must specify the topics, the course works, and the grades at the bachelor`s and master`s degree levels. For applicant, whose education is from another country than Norway, it is required that the applicant enclose a review from NOKUT whether the education (bachelor and master’s degree) is of a scope and level that corresponds to the level of a Norwegian master’s degree.  Please see for more information about NOKUT’s general recognition.

Applicants should note that the evaluation will be based on the documentation submitted electronically via Jobbnorge within the submission deadline. The applicants are responsible for ensuring that all the documentation is submitted before the closing date. It is of utmost importance that all publications to be considered in the evaluation are uploaded as an attachment with the application, since these are sent electronically to the expert panel. Applications cannot be sent by e-mail or to individuals at the college.

The applicants will be evaluated by a scientific committee of three members. Based on the committee’s recommendation, a short list of qualified candidates will be invited to an interview.


Good occupational pension, insurance and loan schemes from The Norwegian Public Service Pension Fund

Exciting academic environment with the possibility of competence enhancement and development

Opportunities for training within the working hours 

Initial salaries will be offered at grade 54 (code 1017) in the Sivil Service pay grade table scale.

There is a compulsory 2 % deduction to the pension fund (see for more information). The successful applicant must comply with the guidelines that apply to the position at any time.

General information:

The appointment will be made in accordance with the regulations for State employees Law in Norway ("Lov om statens ansatte)". Organizational changes and changes in the duties and responsibilities associated with the position must be expected.

State employment shall reflect the multiplicity of the population at large to the highest possible degree. Western Norway University of Applied Sciences Bergen has therefore adopted a personnel policy objective to ensure that we achieve a balanced age and gender composition and the recruitment of persons of various ethnic backgrounds.

Information about the applicant may be made public even though the applicant has requested not to be named in the list of applicants. The applicant will be notified if his/her request is not respected.

A work and residence permit in Norway is a prerequisite for taking up the position. The University of Western Norway is subject to regulations for the export control system, which may be relevant in the handling of the applications.

We note that the position's location in the organization may change as a result of adjustments in HVL's internal organisation.


Assistant head of departmentIngunn Skjelbreidalen / +47 57 67 63 42

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Ingunn Skjelbreidalen

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18th October 2023


Western Norway University of Applied Sciences




Fulltime (2 positions) Fulltime (%)



Place of service
Røyrgata 6, 6856 Sogndal


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