PhD vacancy: Marketing Analytics

Updated: 4 months ago
Deadline: 03 May 2020

Organization

Eindhoven University of Technology is one of the world's leading research universities (ranked by the Times Higher Education Supplement) and is particularly well known for its joint research with industry (ranked number one worldwide by the Centre for Science and Technology Studies). The Department of Industrial Engineering & Innovation Sciences (IE&IS) of Eindhoven University of Technology is one of the longest-established engineering schools in Europe, with a strong presence in the international research and education community, especially in the fields of Operations Management and Innovation Management, which are at the core of the undergraduate BSc program. The graduate programs (MSc and PhD) in Operations Management & Logistics and Innovation Management attract top-level students from all over the world. Researchers are a member of the Beta research school.

Group
The PhD candidate will be located in the Innovation, Technology Entrepreneurship & Marketing (ITEM) group. The group is part of the School of Industrial Engineering of the department IE&IS. The ITEM group consists of about 25 FTE faculty members and 20 FTE PhD's who participate in and contribute to the research, education and service program of the ITEM group. This program is one of the leading programs in the world and emphasizes means for measuring and improving the process of conceiving, developing, and launching new products and businesses, and also managing these products and businesses post-launch. More information about the group can be found at: http://www.item-eindhoven.org/

Short description of the PhD Project
The PhD candidate will do research in the domain of Marketing Analytics. Marketing Analytics provides data-driven tools to optimize business processes for better customer relationships. Managing customer relationships is especially difficult when different touchpoints along the customer journey are governed by different business processes. For example, a consumer might first visit a brick-and-mortar store, then the company's website, order a product online and receive it from a third-party last-mile delivery firm. Or, in a B2B context, a customer might be in touch with the sales department, the after-sales service operator and the transport planning department, all in a single day. An important advantage of using such data is that it allows firms to integrate insights on these multiple touchpoints and, in turn, link them to customer metrics such as Customer Lifetime Value. Understanding this link will enable firms to improve the design of their business processes with the aim to build long-term profitable customer relationships. Even though the main goal of the PhD project is to get a better understanding of the drivers of customer value along the customer journey, the PhD candidate will also be required to study and develop new quantitative models and statistical tools. The PhD candidate will benefit from the strong industry relationships of the supervisory team in both B2B and B2C markets (see www.escf.nl), which will prove important for access to data as well as practical relevance of the research.

Job description
You, as a successful applicant, will perform the research project outlined above in an international team. The research will be concluded with a PhD thesis. A small teaching load is part of the job.


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