Senior Specialist, PRADA Lab, PRADA Lab, Department of Journalism and Mass Communication, Grant Position

Updated: about 1 month ago

Reports to:  PRADA Project PI

Purpose: PRADA is a public relation and advertising Lab founded by the American University in Cairo, to provide students with a rich experience in the field prior to their graduation. Dealing with executive, real-world clients, this lab will create an environment packed with growth and creativity, while producing marketing and public relation plans, creative campaigns, content, logos, and designs. The holder of this position will manage all business operations. She/he will assist in recruiting, mentoring, and developing the student-teams. As well as assisting in providing creative directions to ensure PRADA achieves its vision, mission and financial goals.

Principal Accountabilities:

  • Maintain the daily operations of the lab
  • Responsible for all communication within the University (such as reports and work-study details)
  • Set-up and handle all PRADA's platforms (LinkedIn, Instagram, Facebook, Email, CareerWEB profile)
  • Communicate directly with all clients, students and independent contractors
  • Liaise with sector stakeholders and understand their needs and requirements to be able to cater for
  • Assist in building an integrated database of contacts and clients
  • Participate in the conception, creation, execution, and delivery processes of content and step in when/where necessary with their own skillset
  • Assist in the process of acquiring clients, interview/hiring process of in-house procedures
  • Assist in guiding all communication, content and information related to the -lab direction and operation
  • Document and report result and findings to the faculty director
  • Assist students with direction and active contribution where/when necessary (brainstorming, copywriting, design)
  • Assist in developing an evaluation method to assess lab strengths and identify areas for improvement
  • Handle resources, including attracting, commissioning, and retention of students
  • Report students’ performance to ensure alignment with the lab’s strategic direction and mission
  • Assist in developing and reporting on business plans, monitoring its efficacy and progress
  • Generate a wide range of reports reflecting the achievements of the lab versus targets indicated in the plan
  • Assist in the research for, and implementation of new initiatives to drive revenue, lower operating costs while maintaining quality creative output
  • Monitor the budget and ensure that revenue/sales targets are met
  • Help the project PI to report on the effective implementation of a marketing strategy to maintain market relevance and promote services to increase the sales of its services in planning, developing and executing public relation and Advertising campaigns and corporate identity manuals
  • Maintain the quality of content/creative assets as logos, designs, storyboards, mood boards, and corporate identity manuals
  • Perform other related duties as assigned


Minimum Education Requirement:  

  • Bachelor's degree in business administration, communication and media or advertising and marketing


  • Minimum five to seven years of relevant experience

Skills :

  • Expert at Adobe Studio (PS and Illustrator)
  • Copywriting and digital management
  • Organization and time management
  • Strong interpersonal skills
  • Public speaking and pitch creation/delivery
  • Excellent presentational skills
  • Excellent computer skills: MS Word, Excel, and Power Point

The position is open until June 17, 2021

Placement is based on the candidate’s experience and skills. Only candidates who make it to the short list will be contacted.

“We thank all individuals who have expressed interest in working at The American University in Cairo.”

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