School of Business and Law Metaverse and Marketing PhD Scholarship

In the recent past, global technology leaders such as Facebook, Microsoft among others have invested significant resources to commercialise Metaverse through the use of real-time multisensory social interactions (RMSIs) in their business environments. It is clear that customers, in some cases, engage with RMSIs much the same way as they would with traditional computer-mediated environments. But it is also clear that environments built with RMSIs are very different from conventional technology-mediated environments, and that these differences will require some expanded thinking about the nature of engagement consumers have with metaverse. Such expanded thinking and novel theorizing are particularly needed in the context of the metaverse. This PhD project will examine of the opportunities and challenges firms and their customers may face in the new digital frontier of marketing i.e., The Metaverse.

To be eligible for this scholarship, you must;

• Have an undergraduate degree in business or a related discipline and a degree that would enable entry into the PhD program (e.g. an honours degree featuring an additional year of study or a Masters degree with a significant research component).
• Meet the entry requirements in terms of English language proficiency.

• Capacity to develop a project proposal that aligns with the project brief provided
• Evidence of excellent interpersonal, communication and scientific writing skills
• Evidence of research level English language proficiency
• Have relevant experience in quantitative and/or qualitative analysis
• Have knowledge or a keen interest in research in Metaverse and Digital Marketing

• Please refer to the full project guide to craft your project proposal.
• Please email a project proposal of 800-1,000 words (plus references) pertaining to this project (Metaverse: Marketing’s New Digital frontier), your CV, academic transcripts and an expression of interest outlining your motivation for applying for this scholarship in 300 words (+/- 10%) to SBLresearch@ecu.edu.au

Applicants will be shortlisted for an in-person interview.

For questions about this scholarship and informal enquiries please email Peter Galvin and Sanjit Roy