School of Business and Law Human-Machine Collaboration PhD Scholarship

Industry 5.0 is a value driven initiative not a technology driven revolution that drives technological transformation to achieve a particular purpose. To examine such value driving initiatives in industry 5.0 (real-world applications of the AI based technologies e.g., service robots), the use of AI is evident in several industries such as tourism, education, manufacturing, healthcare, entertainment, and retail. Recent research underscores the relevance of human-machine interactions and their impact on value creation by augmenting their respective capabilities. The ultimate focus of the human-machine collaboration is stakeholder well-being (e.g., customers, employees, and society). Additional research is needed to examine how this new focus revolutionises value creation by service firms and examining their respective capabilities.

To be eligible for this scholarship, you must;

• Have an undergraduate degree in business or a related discipline and a degree that would enable entry into the PhD program (e.g. an honours degree featuring an additional year of study or a Masters degree with a significant research component).
• Meet the entry requirements in terms of English language proficiency.

• Capacity to develop a project proposal that aligns with the project brief provided
• Evidence of excellent interpersonal, communication and scientific writing skills
• Evidence of research level English language proficiency
• Have relevant experience in quantitative and/or qualitative analysis
• Have knowledge or a keen interest in research in Human-Machine Collaboration and Service Revolution in Industry 5.0

• Please refer to the full project guide to craft your project proposal.
• Please email a project proposal of 800-1,000 words (plus references) pertaining to this project (Human-Machine Collaboration and Service Revolution in Industry 5.0), your CV, academic transcripts and an expression of interest outlining your motivation for applying for this scholarship in 300 words (+/- 10%) to SBLresearch@ecu.edu.au

Applicants will be shortlisted for an in-person interview.

For questions about this scholarship and informal enquiries please email Peter Galvin and Sanjit Roy