Web Content Producer

08-May-2024

School of Public Health - Office of Communications

87891BR

University Job Title

Communications Officer 1

Bargaining Unit

None - Not included in the union (Yale Union Group)

Compensation Grade

Administration & Operations

Compensation Grade Profile

Supervisor; Senior Associate (23)

Wage Ranges

Click here to see our Wage Ranges

Searchable Job Family

Comm-Editing-Tech B

Total # of hours to be worked:

37.5

Work Week

Standard (M-F equal number of hours per day)

Work Location

Medical School Campus

Worksite Address

37-55 College Street New Haven, CT 06510

Position Focus:

The Yale School of Public Health is a leader in public health research, innovation, and scholarship. Since its founding in 1915, the school has undergone many changes and continues to transform today. As part of this transformation, the school is redesigning its website and is looking for a highly motivated and experienced web content producer.

The successful candidate will support the communications team with the planning, writing, editing, implementing, and publishing website content into engaging web page layouts using template offerings in its content management systems. This will include text, images, videos, digital publications, and more. The highly qualified candidate will work closely with leadership, managers, and various departments to create web content that is valuable to desired target audiences and to develop the voice for all aspects of the school’s online presence.

The web content producer has an instinct for translating public health topics and institutional priorities into well-written, easily understandable, and visually pleasing web pages that help us stand out from competitors. The work requires refined writing skills that ensure proper spelling, grammar, and syntax in output while having an eye for creativity in building visually appealing web pages. A collaborative spirit, enthusiasm for teamwork, hearing and considering others’ ideas, project management, and organizational skills, with a habit of anticipating and preparing for potential obstacles, will further distinguish the best candidates. Success in this position will be demonstrated by producing technically accurate yet attractive content that increases readership and web user engagement with the school’s websites.

If you are passionate about creating impactful written content that drives results and is looking for an exciting opportunity to make a difference, we'd love to hear from you.

With an understanding of the unique requirements of web writing, use strong editorial skills to write, proofread, and edit web content; ensure timely web content edits; and collaborate with others to align with brand strategy and address the needs and interests of various web audiences. Be an expert wordsmith who engages and educates readers through a mix of marketing copy and research-related public health topics.

Create relevant content with a clear composition that allows the site visitors to get the information they want quickly and efficiently. Following the content strategy, editorial guidelines, and best practices for web writing, produce content that is smart in its use of SEO (search engine optimization) keywords and focused on optimizing copy to contain relevant keywords and phrases. Serve as project manager for developing websites, conceptualizing new initiatives, and implementing website structure and graphic elements.

Use our CMS (content management system), such as Drupal and WordPress, to build new and revised web page content. Assure that web content meets school and university standards and policies (e.g., copyright, branding, academic integrity, etc.). Manage a network of content contributors across multiple departments to ensure accuracy, consistency, and elimination of duplicative content. Maintain customer service and relationships with web stakeholders.

Contribute to site maintenance through routine web changes, link fixes and other tasks. Ensure content is technically accurate and written in an approachable style. Follow all accessibility guidelines; monitor, screen and mediate all digital documents for ADA compliance. Process lecture videos for the website: edit and brand as necessary; acquire transcripts; upload to YouTube or Media tool; publish to the website; archive. Support other YSPH web users. Train and mentor other users in YSPH web systems. May perform other duties as assigned.

Essential Duties

1. Brand & Communications Strategy. Develops and executes public relations strategy, output, and performance for the department with the goal of increasing media impressions in local, national, industry-specific and alumni media. Creates communications strategy to showcase top technologies available for license. Ensures consistent look and tone for all department communications, including written content, website and social media. 2. Media Relations. Establishes and maintains effective working relationships with media representatives. Identifies opportunities to work with other the departments, university publications and the Office of Public Affairs to develop and publicize stories. 3. Content Creation. Assesses the University faculty inventions and student startups for newsworthiness and create compelling news and public relations content. Creates engaging, dynamic content for the public, including press releases, blog articles, website updates, newsletter articles and social media. 4. Outreach. Manages delivery channels for newsworthy content, including updating and maintaining the department websites, social media accounts, and articles for email newsletters, and creating video, print, and on-campus events. Creates websites that embed existing content from Yale and external sites (publications related to the technology, videos featuring inventor, profile on Yale Bulletin and Calendar innovators webpage). 5. Other. Seeks out, negotiates with and recommends external organizations that can provide services that optimize both the cost and functionality of the new communications strategy. Ensures that all communications conform to the University guidelines. Hires student workers as needed to assist in producing copy. May perform other duties as assigned.

Required Education and Experience

Bachelor’s Degree in a related field and four years of demonstrated experience in website design, production, marketing, project management or an equivalent combination of education and experience.

Required Skill/Ability 1:

Excellent writing skills in English with an understanding of web writing principles, SEO, content management, web page presentation, and digital accessibility.

Required Skill/Ability 2:

Demonstrated experience with HTML or CMS platforms (e.g., Dreamweaver, WordPress, Drupal, OmniCMS or comparable software), photo editing (e.g., Photoshop or similar software), collaborative tools (e.g., OneDrive, Salesforce, Google Drive), and familiarity with Google Analytics or Siteimprove.

Required Skill/Ability 3:

Hands-on, proven experience with MS Office and publishing tools.

Required Skill/Ability 4:

Ability to multi-task and juggle several workloads. Ability to be a creative problem solver with an eye for detail.

Required Skill/Ability 5:

Excellent planning and organization skills. Strong interpersonal, team building, and collaboration skills.

Preferred Education, Experience and Skills:

Proficiency with video editing (e.g., FinalCut Pro, Premier Pro) and other graphics software (e.g., CANVA). Knowledge of ADA accessibility best practices for web and PDF files. Google data; SEO keyword software (e.g., Google Search Console and Google Trends).

Weekend Hours Required?

No

Evening Hours Required?

No

Background Check Requirements

All candidates for employment will be subject to pre-employment background screening for this position, which may include motor vehicle, DOT certification, drug testing and credit checks based on the position description and job requirements. All offers are contingent upon the successful completion of the background check. For additional information on the background check requirements and process visit "Learn about background checks" under the Applicant Support Resources section of Careers on the It's Your Yale website.

COVID-19 Vaccine Requirement

The University maintains policies pertaining to COVID-19. All faculty, staff, students, and trainees are required to comply with these policies, which may be found here:
https://covid19.yale.edu/health-guidelines

Posting Disclaimer

The intent of this job description is to provide a representative summary of the essential functions that will be required of the position and should not be construed as a declaration of specific duties and responsibilities of the particular position. Employees will be assigned specific job-related duties through their hiring departments.

EEO Statement:

University policy is committed to affirmative action under law in employment of women, minority group members, individuals with disabilities, and protected veterans. Additionally, in accordance with Yale’s Policy Against Discrimination and Harassment, and as delineated by federal and Connecticut law, Yale does not discriminate in admissions, educational programs, or employment against any individual on account of that individual’s sex, sexual orientation, gender identity or expression, race, color, national or ethnic origin, religion, age, disability, status as a special disabled veteran, veteran of the Vietnam era or other covered veteran.

Inquiries concerning Yale’s Policy Against Discrimination and Harassment may be referred to the Office of Institutional Equity and Accessibility (OIEA).

Note

Yale University is a tobacco-free campus