Web Content Comm Administrator

84741BR

Campus: Tempe

Web Content Comm Administrator

Job Description

Educational Outreach and Student Services is seeking an enthusiastic, talented and organized Web Content Communications Administrator. As a member of the EOSS Marketing Team, the Web Content Comms Administrator is a flexible and creative yet process-oriented individual who operates at the intersection of content strategy, UX thinking and digital communication. In this position, you will write and edit engaging, student-centered content for web and mobile experiences; articulating site maps which help guide the user experience; creating and maintaining web project documentation; and assisting in creating a long-term strategy for content.

The position will conceptualize and produce original optimized editorial content include news stories, and blog articles including stories for ASU News and blog posts for EOSS’s Student Life news site. Additionally, you will confer with staff members and subject matter experts regarding story ideas, editorial content, changes and revisions; review, proofread and correct webpages, digital marketing materials and news articles to ensure correct grammar, consistency in style, readability and design; and research content to ensure accuracy.

Job Family

Publishing, Printing & Repro

Department Name

Marketing & Communication

Full-Time/Part-Time

Full-Time

VP Code

EDUC OUTRCH & STDT SVCS

Grant Funded Position

This is not a grant funded position and is not contingent on future grant funding.

Salary Range

$54,738 - $61,800 per year, DOE

Close Date

21-October-2022

Essential Duties

• Plans, develops, and produces creative, high-quality copywriting and editorial content for various EOSS audiences (e.g., current and prospective students, families, staff, donors, and the general public) across multiple channels and digital publications (e.g., websites, stories for ASU News, Student Life news site and social media accounts and e-newsletters) ensuring EOSS communication goals and deadlines are achieved 
• Serves as the Subject Matter Expert (SME) and resource to others with regards to web site content and standards. 
• Researches, creates, edits, and modifies web content in order to develop, implement, and enhance the marketing, public relations, and communication efforts of the department(s); reviews content for timeliness and archives information as appropriate
• Seeks fresh materials from appropriate sources; enhancing the look, usefulness, consistency, and content of the web site. 
• Works collaboratively with stakeholders to gather information and materials for presentation on the web. This includes news items and special events.
• Oversees website redesign or other major site modifications as determined by the organization's strategic objectives.
• Guides and trains internal users in organizing information for the web and how to write effective web content
• Collaborates with web developers and interaction designers to maintain website design standards and ensure editorial content complies with AP, ASU brand writing style and EOSS requirements
• Troubleshoots potential marketing and web page problems, including frequent proactive reviews of web pages and links; working collaboratively with the technical staff.
• Writes and edits website copy, emails, social media, advertising, and other marketing collateral materials to highlight the ASU student experience through storytelling, to drive event attendance, inform constituents of new initiatives and attract donors
• Serves as a liaison with university web administrators and/or web governance board.
• Coordinates and verifies prompt posting of web site communications submitted by unit stakeholders
• Assists in the development of the EOSS Engagement Roundup e-newsletter 
• Writes clear captions and alt tags to accompany digitally published content.
• Ensures content is optimized for search engine placements. 
• Collaborates with Marketing and Communication team members and marketing project owners within EOSS to continually hone the brand story and optimize marketing content to further the goals of the Division
• Actively participates in brainstorming and assists in identifying opportunities and leverages research and EOSS programs and activities to develop editorial and marketing content into multi-touch, multi-channel plans including email, PR, social media, events and more
• Maintains competitive analysis of both internal and external sites and advises on opportunities for further enhancement and development of web pages.
• Develops and maintains collaborative working relationships with Marketing and Communications team members, project managers, creative resources and other outside vendors to accomplish project goals and content needs
• Recommends process improvements to team members and stakeholders
• May supervise and coordinate the activities of student workers and/or staff
• All other duties as assigned

Minimum Qualifications

Bachelor's degree in Communication, Journalism, Public Relations, Marketing, Graphic Design, or a related field AND three years of communication/marketing experience; OR, Seven years of communications/marketing experience; OR, Any equivalent combination of education and/or experience from which comparable knowledge, skills and abilities have been achieved.

Desired Qualifications

• Experience in writing, editing, and other aspects of media publications works.
• Experience in composing, editing, and proofreading written materials.
• Experience in planning and implementing communication programs.
• Experience at writing or editing content for web and mobile experiences, as a UX writer, information architect, content strategist, a plus.
• Knowledge of marketing practices and principles
• Knowledge of AP style
• Knowledge of graphic design principles with respect to aesthetic fundamentals, audience identification, readability, and persuasive principles to apply to communications resulting in high quality, results- driven design
• Knowledge of the principles, standards, and practices of project management
• Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition and grammar
• Knowledge of media production, communication, and dissemination techniques and methods a plus; This includes alternate ways to inform and entertain via written, oral and visual media
• Experience in problem solving, conflict management and decision making
• Experience in expressing ideas in a clear and logical manner with strong attention to detail
• Experience in print journalism, business writing, copy editing, and publication technology.
• Experience in exercising a high degree of judgment and diplomacy
• Experience in establishing and maintaining effective working relationships with professional organizations, media, university administrators, faculty and staff
• Evidence of effective communication
• Experience in organizing, prioritizing workload, and time management
• Experience in customer service and interpersonal relationships
• Experience in working effectively in an environment subject to tight deadlines which often includes conflicting priorities

Working Environment

• Professionally represent department/program
• Sit or stand for prolonged periods of time
• Work collaboratively across various departments within the University as well as with diverse populations and groups
• Develop and deliver presentations to groups
• Use computers effectively – including inputting, reviewing and retrieving information, extended periods of viewing screen and using mouse and keyboard
• Use critical thinking to make decisions and/or analyze data
• Research, develop, implement and assess programs
• Supervise students and/or staff
• Communicate effectively
• Walk throughout campus for meetings or events, regardless of the weather
• Work collaboratively to achieve objectives
• Ability to lift 35 lbs.  

Department Statement

Educational Outreach and Student Services (EOSS) is committed to enrolling all qualified students at Arizona State University and assisting them in their academic success. EOSS provides a broad range of services and support to students and prospective students ranging from outreach efforts with K-12 schools, orientation programs for new freshman, bridge programs to assist the transition to a university environment, and a wide variety of services, programs and activities for enrolled students. EOSS has direct responsibility for multiple departments across four campuses, some of which include the Dean of Students, University Housing, Health Services, Counseling Services, Disability Resources, the Memorial Union, TRIO programs, Sun Devil Fitness, Student Government, Student Media, Career Services, Access ASU and others

ASU Statement

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions intellectual and cultural diversity, and welcomes students from all fifty states and more than one hundred nations across the globe.

COVID-19 Vaccination Requirements: Arizona State University is a federal contractor and subject to federal regulations which may require you to produce a record of a COVID-19 vaccination. For questions about medical or religious accommodations, please visit the Office of Diversity, Equity and Inclusion's webpage.

ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco

Arizona State University is a VEVRAA Federal Contractor and an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis protected by law.

Notice of Availability of the ASU Annual Security and Fire Safety Report
In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU’s Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU Police Department at 480-965-3456.

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Employment Verification Statement

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Instructions to Apply

Application deadline is 3:00PM Arizona time on the date indicated.

Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties and name of employer for each position.

Resume should clearly illustrate how prior knowledge and experience meets the Minimum and Desired qualifications of this position.

ASU does not pay for travel expenses associated with interviews, unless otherwise indicated.

Only electronic applications are accepted for this position.

IMPORTANT NOTE: What is the meaning of “equivalent combination” in the minimum qualifications? It means one year of higher education or 24 credit hours, is equal to one year of experience. For example, a four year Bachelor’s degree is equal to four years of experience.