UTS - Temporary Marketing Manager at UNC Chapel Hill

North Carolina State University, United States

Updated: 13 days ago
Location: Chapel Hill, NORTH CAROLINA
Deadline: ;

Posting Details
Position Information


Posting Number PG196173TM
Position Number 48TT03
Position Type Temporary
Essential Job Duties
The primary duties of this position include the following:
  • Lead focused marketing and advertising efforts designed to increase earned revenue, attendance, ticket sales, and program registrations for the department.
  • Develop and execute targeted promotional campaigns for planetarium shows, summer and school-break camps, special events, facility rentals, premium experiences, memberships, and other revenue-generating programs.
  • Manage the department’s paid advertising strategy across appropriate platforms, including Meta, Google, digital display, search, and other targeted media channels.
  • Establish campaign objectives, audiences, budgets, timelines, creative needs, and performance measures for priority revenue-generating activities.
  • Maintain a rolling marketing and advertising calendar aligned with show schedules, camp registration periods, seasonal programming, events, and other sales opportunities.
  • Identify the audiences most likely to purchase or register for specific offerings and develop targeted messages and advertising strategies for each.
  • Work with the department staff and graphic design resources to develop advertising creative, promotional graphics, photography, video, landing pages, and other campaign assets.
  • Write or edit promotional copy for digital advertisements, email campaigns, web pages, social media, and other customer-facing communications.
  • Coordinate promotional timing across paid advertising, email, social media, web, public relations, and internal communication channels.
  • Monitor ticket sales, registrations, campaign performance, conversion rates, web traffic, and advertising costs and recommend adjustments to improve results.
  • Track marketing expenditures and evaluate the return on advertising investment for major campaigns.
  • Identify underperforming programs or sales periods and recommend timely promotional interventions to increase participation and revenue.
  • Develop strategies to increase repeat visitation, cross-promotion, and customer conversion between the department’s offerings—for example, moving camp families toward memberships, show attendees toward special events, or visitors toward additional paid experiences.
  • Identify opportunities for bundling, seasonal promotion, special offers, audience retargeting, and cross-selling that can increase customer value without unnecessarily discounting the experience.
  • Coordinate with Programs, Guest Relations, Advancement, and other staff to ensure marketing priorities reflect available inventory, program capacity, organizational goals, and revenue opportunities.
  • Provide concise, regular reporting on what is being promoted, what is working, what is not, and where additional marketing investment is warranted.
  • Recommend changes to messaging, pricing promotion, advertising spend, audience targeting, or campaign timing based on performance data.
  • Help the department develop a more disciplined revenue-marketing approach, connecting promotional activity directly to measurable business outcomes.
  • Perform other marketing and promotional duties as assigned in support of the department’s earned-revenue and audience-development goals.
Is Time Limited Yes
If Yes, Appointment Length 6 months to a year
Wolfpack Perks and Benefits
As a Pack member, you belong here, and can enjoy exclusive perks designed to enhance your personal and professional well-being. As you consider this opportunity, we encourage you to review our Employee Value Proposition and learn more about what makes NC State the best place to learn and work for everyone.
What we offer:
  • Health Insurance for Temporary Employees
  • Enhance your career with LEAD courses
  • Attend non-revenue generating sporting events for free.


Attain Work-life balance with our Childcare discounts , Wellness & Recreation Membership , and Wellness Programs that aim to build a thriving wolfpack community.
Disclaimer: Perks and Benefit eligibility is based on Part-Time or Full-Time Employment status. Eligibility and Employer Sponsored Plans can be found within each of the links offered.

Department Information


Job City & State Chapel Hill, NC
Department

System Information


Classification Title Temporary-Technical/Paraprofessional
Working Title UTS - Temporary Marketing Manager at UNC Chapel Hill

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