Temporary - Athletics Marketing Assistant

Updated: about 2 months ago

Position Summary Information

Position Summary

This is an mid-level 10-month temporary position under the direct supervision of the Athletics Marketing staff.

Primary Duties and Responsibilities

• Coordinate and execute marketing plans and initiatives for all sports to increase awareness, attendance, and revenue for each athletic program as directed by the Senior Director for Marketing & Digital Media and Director of Marketing & Fan Experience.
• Help develop and coordinate promotional plans and giveaway strategies for all sports to maximize ticket sales, attendance and the overall fan experience.
• Strategize how each in-game element is implemented, including sponsors and game day groups (promotions, music, public address announcer, entertainment, presentations, video, band, cheerleaders, dance and mascot).
• Assist in the marketing of various ticket packages through social media and digital marketing channels and platforms as well as traditional media.
• Assist with the development of television spots, radio spots, print advertisements, schedule cards, posters and other promotional and marketing collateral as needed.
• Assist with the group sales program for all ticketed sports. Sell football, men’s and women’s basketball, and baseball group tickets. Cultivate current and past groups and new prospects to generate sales. Contact area businesses, youth organizations, and other large groups to promote the group ticket program.
• Oversee and manage membership drives, benefits and fulfillment as well as events for fan clubs including children and APSU students.
• Assist with sponsorship fulfillment as needed.
• Other duties as assigned.

Essential Functions

• Coordinate the student intern program and game day staffing.
• Assist with the day to day marketing, digital media and creative services of the athletics department.
• Organize and coordinate campus marketing initiatives targeted to faculty, staff and the student body to maximize support.

Physical Requirements
Required Minimum Qualifications

• Bachelor’s degree required. Master’s degree preferred.
• Two (2) years of experience related to the above described duties which includes Athletics Marketing and Promotions, Digital and Social Media, and/or Game Operations.


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