Sr Marketing Technology Specialist

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Job Title:
Sr Marketing Technology Specialist

Department:
Health System Shared Services | Communications and Marketing

Job Description

The Sr. Marketing Technology Specialist plays a pivotal role in maximizing the utility of our digital systems. As part of the User Experience Design team, they delve into the digital aspirations of patients, staff, doctors, and medical students. They ensure these goals align with our existing systems and identify growth opportunities when current solutions fall short. This specialist collaborates across various digital platforms, including large-scale websites, intranets, mobile apps, and content management systems. They adeptly translate business needs into technical requirements, working closely with business, user experience, and development teams to devise optimal implementation strategies.

They will:

· Understand tasks and technologies to bridge technical or user experience gaps.

· Maximize synergies with existing systems by developing use cases, customer identification strategies, and consumer need documentation.

· Identify, document, prioritize, escalate, and resolve system enhancements and bugs.

· Engage in system quality assurance (QA), requirements gathering, and collaboration with software development teams.

· Prioritize and research bugs and enhancements.

· Ensure staff capabilities align with enterprise goals.

· Develop short and long-term solutions to enhance visitor experience and drive organizational value.

· Work closely with front and beck end developers, and User Experience, Design, Marketing, Communications, Content, and Analytics teams.

· Oversee successful adoption and training for software platforms.

· Serve as the escalation point for unresolved system issues.

· Potentially manage staff, including direct supervision of both staff members and contractors.

Desired Qualifications

· Bachelor’s Level Degree or equivalent combination of education and experience.

· Possess a minimum of 5 years of relevant system management/analyst experience.

· Expert-level knowledge of content management systems (CMS), with preferred experience in Sitecore.

· Familiarity with Salesforce Marketing Cloud, Jotform, automated testing tools (Selenium), or related systems (preferred).

· Proven track record of developing methods to collect business needs and translating them into technical requirements.

· Ability to work creatively and collaboratively with IT and business stakeholders to implement, optimize, and leverage system solutions.

· Demonstrated record of accomplishment in leading system maturity discussions and decisions.

· Working knowledge of analytics, testing, and survey platforms.

· Strong interpersonal skills for effective collaboration with senior management.

· Excellent verbal and written communication skills.

· Exceptional critical thinking and decision-making abilities.

Additional Information:

Our Comprehensive Employee Benefits Include:

• An array of retirement plan options, each with a generous employer contribution.
• Affordable health insurance options, including dental, vision and prescription coverage that begin on day one.
• Paid vacation and sick leave, including short and long-term disability and paid parental leave.
• Get the most out of the Public Service Loan Forgiveness program.
• And much more!

Location:
Ackerman Rd, 660 (0242)

Position Type:
Regular

Scheduled Hours:
40

Shift:
First Shift

Final candidates are subject to successful completion of a background check.  A drug screen or physical may be required during the post offer process.

Thank you for your interest in positions at The Ohio State University and Wexner Medical Center. Once you have applied, the most updated information on the status of your application can be found by visiting the Candidate Home section of this site. Please view your submitted applications by logging in and reviewing your status. For answers to additional questions please review the frequently asked questions .

The Ohio State University is an equal opportunity employer.

All qualified applicants will receive consideration for employment without regard to age, ancestry, color, disability, ethnicity, gender identity or expression, genetic information, HIV/AIDS status, military status, national origin, race, religion, sex, gender, sexual orientation, pregnancy, protected veteran status, or any other basis under the law.

Applicants are encouraged to complete and submit the Equal Employment Identification form.