Social Media Strategist

Position Title:
Social Media Strategist
Category:
Public Relations, Marketing and Communications
Campus:
BGSU Main Campus
Opened Date:
07/23/2021
Closing Date :
08/06/2021
Ends at 11:59 pm Bowling Green, OH local time
Pay Grade:
355
Position Summary:

The social media strategist will join a creative, fast-paced social media team that is passionate about engaging audiences with great content on social media. The social media strategist will be part of the Brand Strategy and Outreach team and will assist the Director of Brand Strategy and Outreach with (1) enhancing University communications to elevate the BGSU brand through telling our story through an aggressive and strategic social media approach (2) linking University communications with key constituencies through social media initiatives.  The social media strategist is responsible for contributing to the creation of and supporting social media strategies and content. The position will also assist in managing a student social media team. The position will support additional communications through supporting content generation and audience engagement on social media.

Essential Duties, Tasks and Responsibilities:

• Responsible for assisting with the development of social media campaigns, engaging with key stakeholders on social media, and creating social media content and, including written posts and art, for BGSU’s social media accounts (Facebook, Facebook Groups, Twitter, Instagram, Snapchat, LinkedIn, TikTok) to reach key stakeholders on each platform.
• Research, write, proofread and edit content to create engaging text, image and video for BGSU’s primary social media channels.
• Assist with managing a student social media team, including reviewing and editing posts for consistency and accuracy.
• Track and report analytics; identify trends and pitch strategies and campaigns to elevate BGSU strategic initiatives.
• Meet with and assist campus partners to develop strategies for social media accounts. 

Minimum Qualifications & Salary:

Minimum Qualifications:

Bachelor’s degree in journalism, public relations, marketing, communication or related field required.     Successful candidate must have Bachelor’s degree conferred at the time of application.   Must have and maintain a valid driver’s license and comply with the university’s vehicle use policy.    

The following experience is required:

• At least 6 months of professional social media strategy and content-creation experience, which can include work as a graduate student.  Final candidates will be asked to provide a portfolio of writing samples with a social media exercise on the day of the interview.

The following experience is preferred:

• Experience in higher education communications and social media.

Salary
Full-time, Administrative staff position available. Administrative Grade Level 355. Salary is commensurate with education and experience. Full benefit package available.

Additional Information:

Knowledge, Skills or Abilities

• Prefer experience in higher education communications and social media
• Excellent oral and written communication skills
• Ability to collaborate as part of a team
• Ability to work with various constituency groups
• Excellent social media skills

 

 

Diversity Statement

In addition to your cover letter and resume, you will be required to upload a written response to the diversity and inclusion question listed below.  The Diversity Statement should not exceed 1 page that is double-spaced with 1-inch margins, using 12pt. font. 

• Is there a way you envision diversity and inclusion playing a role in this position? Please explain your answer.

Degree Type:
Bachelors
Job Type:
Fiscal Year
Salary Type:
Salary
Opportunity type:
Full Time
Required Documents:
Cover Letter, Diversity Statement, Resume