Social Media Specialist III

Updated: over 2 years ago
Location: Raleigh, NORTH CAROLINA
Deadline: ;

Posting Details
Posting Number PG191689SP
Internal Recruitment No
Working Title Social Media Specialist III
Anticipated Hiring Range $50,000 - $54,000
Work Schedule Monday - Friday, 8:00 am - 5:00 pm
Job Location Raleigh, NC
Department University Communications
About the Department
University Communications & Marketing is responsible for all central university marketing and communication initiatives. This unit works with high level university offices to develop effective communications and marketing strategies and thoughtful collateral to support University efforts as well as many of the 12 colleges on campus. 
 
As a sub-unit of University Communications, the unit is responsible for working to empower the brand of NC State through superior photography, video, design, web development, social media, and interactive media in a for-fee/charge back environment.
Essential Job Duties
This is a highly visible position in that the Social Media Specialist III is charged with developing and managing the online presence and reputation of the NC State College of Sciences. 
 
The position is responsible for producing original content to be utilized across various platforms including social media, video, and web. The Social Media Specialist III will strategize methods for determining the target audience, increasing visibility with that audience, and utilizing digital methods to enhance recruitment efforts within the program. 
 
The ideal candidate plays a critical role in expanding the online presence of the College of Sciences, engaging key audiences while building distribution channels for our content. In line with the university’s brand platform and in collaboration with larger departmental efforts, the position is responsible for developing and overseeing the execution of strategic social media and digital initiatives for the College of Sciences. 
 
The position is a key part of a strategic web unit that defines and evolves the university’s online presence. The position will report to the Social Media Director and dotted line report to the Director of Marketing and Communications for the College of Sciences.
Other Responsibilities
Perform other duties as assigned.

Minimum Experience/Education

Bachelor’s degree in a discipline related to the area of assignment; or an equivalent combination of training and experience.

All degrees must be received from appropriately accredited institutions.

Other Required Qualifications
  • In-depth knowledge and understanding of all social media channels and their audiences and the ability to develop targeted messages to engage them 
  • Strong interpersonal skills which promote collaboration and productivity 
  • Excellent oral and written communication skills, which effectively convey and receive messages in person as well as via phone, email, and social media 
  • Must be able to establish and maintain relationships with external and internal audiences 
  • Headline-writing and caption-writing skills 
  • Ability to meet tight deadlines and respond appropriately to time-sensitive issues. Must be able to manage multiple projects and prioritize workload 
  • Experience producing graphics and multimedia content 
  • Experience managing and analyzing metrics 
  • Experience managing social media advertising campaigns
  • Experience writing a blog and feature stories for web and/or print 
  • Professional understanding of WordPress (or similar software) 
  • Knowledge of Associated Press editorial style 
  • Must be able to work in a team environment yet independently produce all content and deliverables
Preferred Qualifications
  • Graduation from a four-year college or university preferably with a major in Journalism, Communications, or English or a directly related field and at least 2 years of marketing/communications experience in a professional setting managing social media engagement as the primary method of constituent engagement. 
  • Strong project management and organizational skills. 
  • Experience with higher education content is a plus and/or B2C experience.
Required License or Certification
N/A
Valid NC Driver's License required No
Commercial Driver's License Required? No

Job Open Date 11/24/2021
Earliest Close Date---- (Positions will be posted until 5:00 PM ET on this date. Positions remaining posted after this date are still accepting applications but may close at any time.) 12/02/2021
Notice to Applicants
Special Instructions
In addition to your application please submit a resume, cover letter, and contact information for three professional references. Please make sure the work history listed on your application is identical to the work history listed on your resume.

Position Number 00105437
Position Type SHRA
Position Classification Band Title Public Communication Specialist
Position Classification Band Level Journey
Position Classification Salary Range $31,200 - $83,965
Salary Grade Equivalency GN10
Alternate Option
If no applicants apply who meet the required competency level and training & experience requirements, then management may consider other applicants. Salary would be determined based on competencies, equity, budget, and market considerations.
Full Time Equivalent (FTE) (1.0 = 40 hours/week) 1.00%
Appointment 12 Month Recurring
Mandatory Designation - Adverse Weather Non Mandatory - Adverse Weather
Mandatory Designation - Emergency Events Non Mandatory - Emergency Event
Time Limited Position No
Time-Limited Appointment Length (if applicable)
Is this position partially or fully funded on ARRA stimulus monies? No
Department Id 081001 - University Communications
AA/EEO
NC State University is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, gender identity, age, sexual orientation, genetic information, status as an individual with a disability, or status as a protected veteran.
If you have general questions about the application process, you may contact Human Resources at (919) 515-2135 or [email protected]. Individuals with disabilities requiring disability-related accommodations in the application and interview process, please call 919-515-3148.
 Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. If highest degree is from an institution outside of the U.S., final candidates are required to have their degree equivalency verified at www.wes.org or equivalent service. Degree(s) must be obtained prior to start date in order to meet qualifications and receive credit.
NC State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.


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