Social Media Specialist

Updated: about 1 month ago
Location: Spokane, WASHINGTON
Deadline: ;

First Section

Who We Are
At Gonzaga we don’t just state our mission. We live it every day as a Catholic, Jesuit, and humanistic University. It is the reason we exist and the foundation for our purpose: educating students for lives of leadership and service. From students to faculty and staff members, everyone here knows what we stand for – and they know how valuable our mission is to the success of our institution.
Our diverse selection of benefits is part of Gonzaga’s commitment to care for and meet the needs of our employees and their families. The University provides full-time employees in their first year: a PPO Medical plan administered by Premera Blue Cross, employer-paid dental programs through Delta Dental, vision coverage through VSP, employer-paid Life Insurance, and optional employee-paid Life Insurance through Lincoln Financial, TIAA 403(b) Retirement plan including free onsite financial planning and advising, Employee Assistance Program through Supportlinc, Zagfit Wellness program with access to GU’s onsite fitness center and Spokane Transit Authority (STA) bus passes. Additionally, full-time (40 hours per week) staff employees accrue 4 hours of sick time per pay period (pro-rated for less than 40 hours/week), vacation time starting at 5 hours per pay period (pro-rated for less than 40 hours/week) and 17 paid holidays. Additional benefits such as Long Term Disability and Tuition Waivers are available after the first year of employment.
For more information, click here .
Position Title Social Media Specialist
Posting Number S1918P
Department Publications and Content Strategy
Work Schedule
Standard office hours are Monday-Friday, 8:000am-5:00pm. Incumbent may work non-standard hours as needed.
Employment Status Fixed-Term
Temporary or Fixed-Term Assignment End Date 02/08/2024
Hours per Week 40
Months per Year 12
Job Purpose
The social media specialist is a member of Gonzaga’s central Marketing and Communications team who works together with the department’s other social media specialist and senior director for content strategy and publications. The social media specialist has expertise in using social media channels effectively to support Gonzaga’s brand as well as enrollment, fundraising, and constituent engagement efforts. The specialist also assists social managers in other areas of Gonzaga in executing the best strategies to meet their goals.
Minimum Salary 47661
Salary Midpoint 56072
Maximum Salary 64483

Essential Functions

Essential Function Category Title Engage constituents on all GU social channels
% of time for section 50%
Function Details
  • The specialist will write, schedule and evaluate posts on Facebook, Twitter, Instagram, YouTube, LinkedIn and SnapChat (and others that may arise).
  • This person will create comprehensive plans for larger campaigns specific to key events or opportunities, leveraging specific times of year (i.e. NCAA Tournament) to inform and engage people in Gonzaga’s brand.
  • Individual will create video, offer live material, optimize performance, and evaluate outcomes of all social activity. ​
Essential Function Category Title Evaluate for continuous improvement
% of time for section 25%
Function Details
  • ​The specialist will stay abreast of emerging trends, identify opportunities to change our work according to best practices, and evaluate the metrics that indicate levels of success in reaching key performance indicators.
Essential Function Category Title Support campus partners
% of time for section 25%
Function Details
  • Guide and engage campus partners in developing user-generated content and schedule regular takeovers.

Other Functions

Other Functions
May create graphics or videos for social use.

University Competencies

University Work Values
Promoting Excellence in Academic Endeavors and Professional Practice
• Fostering intellectual depth, competence, reflection, and creativity in pursuing exemplary, rather than satisfactory, outcomes
Sharing Responsibility for Mission Identity and Leadership
• Making a personal commitment to learn about Gonzaga’s mission, discovering ways to contribute individually and collaboratively to our distinctive learning and research community
Affirming a Commitment to Human Dignity
• Engaging one another with profound respect, professionalism, and cura personalis while supporting one another’s continued learning, development, and maximizing of potential
Advancing a Culture of Inclusiveness
• Developing cultural fluencies and global awarenesses, and practicing habits that enable us to value, recruit, and support community members from historically underrepresented backgrounds
Caring for Our Common Home and Integral Ecology
• Growing ecological awareness of and respect for the interconnectedness of human and non-human life, and the need to develop and practice habits that are mutually beneficial to all life
Cultivating Individual and Community Accountability
• Demonstrating mutual commitment to our shared project by holding ourselves and others responsible for actions, expecting appropriate behavior, and aligning activities with ethical and professional standards

Qualifications/Knowledge Required/Years Experience Required

Degree Required Bachelor's Degree
Certifications and/or Licensures required
Knowledge Required Early career, knowledge may be from education and/or some experience
Years Experience Required 1-2.99 years
Minimum Qualifications
  • ​Proficiency in social media publishing for business accounts and analytical tools
  • Bachelor’s degree in communications, marketing, journalism, public relations, advertising, English or related fields
  • Minimum of one years of recent experience in copywriting for social media
  • Demonstrated ability to manage social media sites including, but not limited to, Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest, Snapchat,
  • Demonstrated ability to utilize social media management tools such as Sprout
  • Demonstrated ability to shoot compelling photos and videos with mobile device
  • Understanding of sales/action funnel conversion: discovery, engagement, following, sales/action
  • Demonstrated mastery of Microsoft Office applications
  • Demonstrated effective interpersonal, oral and written communication skills
  • Working knowledge of design/layout principles for social media platforms​
Desired Qualifications
  • ​​Google Ad Words certification, Adobe product expertise
  • A year or more of experience in position(s) requiring high level social media content development and/or management
  • Training and experience utilizing professional photo and video cameras and equipment for creating compelling, engaging images and video for social media and web
  • Basic skills with visual design software such as Illustrator and Photoshop
  • Demonstrated record of innovative problem solving, and flexible, effective leadership skills
  • Ability and experience using a web content management system
  • Experience working in higher education​
Physical / Environmental Qualifications
  • Remain in a stationary position 80% of the time.
  • Ability to prep for and attend meetings and events across campus in various weather conditions.
  • Wrist and hand movement related to computer work.
  • Bend, stoop, kneel stretch and reach​

Posting Detail Information

Open Date 01/24/2023
Close Date
Open Until Filled Yes
Application Review Begins On 02/03/2023
Special Instructions to Applicants
EEO Statement
Gonzaga University is a Jesuit, Catholic, humanistic institution, and is therefore interested in candidates who will contribute to its distinctive mission. Gonzaga University is a committed EEO/AA employer and diversity candidates are encouraged to apply. All qualified applicants will receive consideration for employment without regard to their disability status and/or protected veteran status. Applicants with disabilities needing reasonable accommodations to complete the application or hiring process should contact Human Resources (509) 313-5996.
Clery Statement
Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics
The safety of all members of the campus community is of vital concern to Gonzaga University. Information regarding crime prevention advice, the law enforcement authority of Campus Security, policies concerning the reporting of any crimes which occurred on the campus (and other specified locations), other security and safety-related policies, as well as the crime statistics for the most recent 3-year period may be found in the Campus Safety and Security Guide and Annual Fire Safety Report. The Gonzaga-In-Florence Safety & Security Guide is also available.
A copy of the report can be found online at . A paper copy of the Campus Safety & Security Guide and Annual Fire Safety Report or the Gonzaga-In-Florence Safety & Security Guide may be obtained by contacting the Student Development Office on main campus, College Hall 120. The Florence Guide may also be obtained on the Florence campus in room 105.

View or Apply

Similar Positions