Social Media Manager

Eastern Washington University, United States

Updated: 25 days ago
Location: Cheney, WASHINGTON
Deadline: 02 Apr 2024

Posting Details
Posting Details


Position Title Social Media Manager
Posting Number 2024029EP

Position Information


Classification Title Social Media Manager
Working Title Social Media Manager
Classification Code 2026
RCW Exemption Criteria 21 - Public Information
EWU Position Number E99259
CUPA Code
FLSA Exempt - Professional
Bargaining Unit None
% Full Time 100
Salary / Wage Range AE - 107
Salary Information
$53,953 – $75,539 Where the hired candidate will begin within this range is dependent on education, experience, and skills.
Anticipated Start Date The position is available now
Term of Appointment 12 months per year
Location Cheney campus
County Spokane
Project Description
Project Position with Funding thru 6/30/2025.
Project Duration 6/30/2025
Background Check Yes - Unsupervised access to developmentally disabled, vulnerable adults or children under the age of 16
Responsible HR User Kenlyn Mackey
Responsible HR User Email address [email protected]

Position Details


Job Summary
Eastern Washington University is seeking a Social Media Manager. This position brings an audience-first approach to executing the content strategy, requirements, and deliverables that support EWU’s branded social and digital media platforms.
  • Through analysis, writing/editing, posting, monitoring and responding to audience questions and concerns, this position achieves business goals by maximizing the impact of stories and announcements posted online. The manager develops and maintains a content strategy for the EWU brand, including the creation of targeted and differentiated, user-centric narratives, content journeys (including calls-to-action), and corresponding deliverable plans that bring those narratives to life.
  • The ideal candidate will have two or more years of professional experience working with web and social media content on behalf of a major brand (preferably in the higher education or non-profit sector). The hired candidate will excel in communication, organization and creativity, with strong editing and writing capabilities as well as possess a keen ability to juggle multiple tasks, and a passion for storytelling.
  • In addition to salary, the university offers a comprehensive benefits package including health insurance, life and disability insurance and retirement. In addition, EWU offers generous vacation and sick leave accruals, 12 paid holidays per year and fringe benefits, such as tuition waiver for employees and eligible dependents, discounted EWU sports tickets, full access to our campus workout facilities at a minimum fee and free transportation through STA buses. For additional information regarding insurance benefits please see our Benefits page: https://inside.ewu.edu/hr/benefits/insurance/ .
  • This position is budgeted through June 30, 2025.
About Eastern Washington University
Eastern Washington University, a regional, comprehensive public university with an enrollment of over 10,000 students, is one of six state-funded four-year institutions of higher education in Washington, each governed by its own board of trustees. EWU’s 300-acre main campus is located in Cheney, a community of 12,000 residents 16 miles southwest of Washington’s second largest city, Spokane. Eastern also offers programs in downtown Spokane at the innovative, energy-efficient Catalyst building, the SIERR building which is a hub for research, development and advancement of health sciences, and at Riverpoint, a campus shared with Washington State University. In addition, EWU programs can be found at select locations throughout the state, aligned with the needs of the community. Eastern contributes to the vitality of the region and the state through its wide array of bachelor’s and master’s degrees in over 100 fields of study, as well as applied doctorates in physical therapy and educational leadership, offering accessible pathways to career success and personal development to students of all socioeconomic and cultural backgrounds.
Eastern Washington University has been recognized for its commitment to helping undergraduate students learn, grow and succeed by Colleges of Distinction , a nationally trusted resource guide for college-bound students. The honor recognizes Eastern as a ’22-’23 College of Distinction (CoD).
Money magazine recently named EWU as one of its Best Colleges in America 2023 .
Tribal Land Acknowledgement
Eastern Washington University resides within the traditional homelands of the Spokane People and other tribes who are connected through their shared history of this region. This land holds their cultural DNA and it is their Ancestors who are here and bring forth the knowledge of this place—the knowledge that comes from the land.
Diversity Statement
EWU does not discriminate in its programs and activities on the basis of race, color, creed, religion, national origin, citizenship or immigration status, sex, pregnancy, sexual orientation, gender identity/expression, genetic information, age, marital status, families with children, protected veteran or military status, HIV or hepatitis C, status as a mother breastfeeding her child, or the presence of any sensory, mental, or physical disability or the use of a trained guide dog or service animal by a person with a disability, as provided for and to the extent required by state and federal laws.
Conditions of Employment
  • During the course of university employment this position will be involved in the receipt of, or accountability for, university funds or other items of value; as well as the unsupervised access with the developmentally disabled, vulnerable adults or children under the age of 16. The offer of employment is contingent upon successful completion and passing of a background check prior to beginning employment.
  • All new employees will comply with EWU Immunization Policy 602-02 and provide proof of immunity or vaccination to MMR before beginning work at EWU. Waivers for the immunization requirements are available for medical or sincerely held religious beliefs.
  • Upon hire employees will complete required DEI, Hazing, and Harassment and Title IX training. The online training is located at https://inside.ewu.edu/hr/training/orientation/ or complete the training in person or via Zoom. In person and Zoom training opportunities will be posted on InsideEWU and are listed on our Human Resources site at: https://inside.ewu.edu/hr/training/ .
  • This project position is budgeted through June 30, 2025.
Physical Demands
If you would like to obtain a copy of the Essential Functions Analysis form, which describes the physical and mental demands of the position, please contact Kenlyn Mackey at [email protected] .
Pre-Placement Physical No
Hearing Test No
Medical Monitoring Post Hire No
Protective Equipment
University, local, regional and state mandates for public and personal protection should be followed as needed.
Required Qualifications
  • Bachelor’s degree in business, marketing, design, communications, public relations, technical writing or related field
  • Two or more years working with content for web and social media platforms
  • Demonstrated skill with various social media platforms, including examples of data-informed decision making
  • Demonstrated interest, ability and/or experience promoting universal accessibility, cultural competency and diversity
  • Demonstrated content writing, editing and distribution skills, with an emphasis on goal planning, measurement, optimization and syndication
  • Demonstrated ability to apply a culturally responsive and flexible approach that is supportive to the diverse needs, including universal accessibility, or our students, staff, faculty and the public.
Preferred Qualifications
  • Demonstrated skill in gathering, synthesizing, and analyzing internal and external research into sound content analyses and recommendations
  • Effective project management experience
  • Demonstrated ability to be a collaborative partner, as well as a thought leader and facilitator
  • Strong understanding of AP Style
  • Professional experience working in higher education, non-profit or public sectors
Other Skills and Abilities
Work Schedule Type Other
Work Schedule
Typically, Monday – Friday, 8:00 a.m. – 5:00 p.m. but may need to work alternate work schedule depending on department needs.
Posting Date 03/26/2024
Open Until Further Notice No
Closing Date 04/02/2024
Screening to Begin 04/03/2024
Special Instructions to Applicants
It is strongly recommended that you print a copy of these instructions and the position posting before you begin to complete the online application, as the instructions will not be viewable once you begin the application process.
  • Attach a detailed cover letter in which you explain how you meet each of the required qualifications [and preferred qualifications, if applicable]. It is preferred that you provide that information in a bulleted list or within a table within your cover letter.
  • Attach a chronological resume including work history and major duties, education, and any specialized training or skills related to the position. Please list at least 3 professional references including: names, titles, organization name, phone numbers, email addresses, and connection to you (these can be identical to the references listed on the application).
  • Three professional writing samples you have directly written and distributed on one or more business/brand social media accounts.
  • Diversity Response – As an equal opportunity employer with a multicultural staff and student population, we are interested in how your qualifications prepare you to work with diverse faculty, staff, and student populations representing various cultures and backgrounds that may be different from your own. You will be asked to attach a diversity response as part of the online application process: Please describe how you will apply an approach that is supportive to the diverse needs, including universal access, of our students, faculty, staff, and the public.
    		•
    Application Types Accepted Profile

    Job Duties


    % of Time 70
    Responsibility / Duty
    Digital Content Strategy, Writing, Editing and Distribution
    • Create and curate useful, accessible content specifically intended for online publication based on strategic university goals and initiatives (primarily recruitment, retention and fundraising)
    • Administer, monitor and moderate various social media channels according to the EWU Social Media Policy
    • Assist in the production and integration of digital advertising campaigns
    • Create and maintain the university’s social media content strategy that shares a similar voice, tone, style and key messaging concepts with the university’s web content strategy
    • Execute SEO goals in the production, tagging, classifying, optimization and accessibility of content for the web
    • Monitor a story dashboard on a weekly basis and make recommendations to the team for optimizations, extending or ending content based on performance
    • Develop, write, proofread, edit and fact-check content for the web, primarily social media channels but occasionally other digital properties like websites, marketing campaign assets, eblasts and newsletters
    • May supervise lower-level staff and/or students in the fields of social media and digital content writing and distribution
    Essential Function Indicator Yes
    % of Time 20
    Responsibility / Duty
    User Experience and Business Analytics
    • Conduct interviews and audits to provide competitive analysis and consultation for various campus partners regarding their use of social media on behalf of their university department or program
    • Gather input from stakeholders (administration, faculty, staff, students, alumni, community) to be used in the decision-making process surrounding content flow, goals, priorities and objectives
    • Identify key themes, messages, and topics through quantitative and qualitative research
    • Analyze user needs by creating personas, scenarios and surveys, and conducting focus groups, user testing, content inventory/audits, content gap and competitor analysis
    Essential Function Indicator Yes
    % of Time 10
    Responsibility / Duty
    Professional Growth and Research
    • Works with leadership to help identify and recommend new and emerging digital technologies and platforms that may help advance the mission of University Relations and the institution
    • Keeps current with the field of social media marketing and communications, and seeks opportunities to further develop professional skills for their position and those they may supervise
    Essential Function Indicator Yes

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