Social Media Coordinator - 21001061
Description
:
Be part of Perimeter College’s growing workforce at the heart of Georgia State University’s national leadership in innovation and the academic success of diverse populations. As the two-year institution of Georgia State University, Perimeter College is metro Atlanta’s gateway to higher education where teaching is the primary focus.
Perimeter College is looking for a dynamic, innovative team member to serve as the Social Media Coordinator to provide a comprehensive social media presence for the second largest college at Georgia State University. This position will work under general supervision in the area of social media, interacting with a diverse group of students, faculty and staff across Perimeter College.
The Social Media Coordinator is a key position to support the internal and external communication goals of Georgia State’s Perimeter College. The position has responsibility for managing Perimeter College’s social media channels with a goal of improving communications for current and prospective students. The selected candidate will use social media (Facebook, Twitter, Instagram, TikTok, blogs, video, etc.) to engage with prospective and current students, providing accurate and engaging information about Georgia State. The position will also collaborate with University Public Relations and Marketing Communications to identify and develop coverage of Perimeter College on university-wide communications platforms, and communicating Perimeter student success, internally, externally and with University Mar/Com.
The position provides support for media relations, including maintaining the college social media content calendar and scheduling/tracking posts using tools such as Hootsuite and covering events. The position will report to the Perimeter College Director of Communications and the Director of Content Strategy in University Public Relations and Marketing Communications.
Examples of duties include:
- Works with perimeter comms team to plan and implement college communication through social media.
- Monitors and responds to customer service inquiries on social media (Facebook, Instagram, Twitter, Chatbot, blogs, etc.).
- Develops relationships with partners across campuses to better assist students and answer their inquiries via social media and route inquiries to correct departments.
- Uses social media to create brand affinity with users. This includes messaging to target populations, monitoring, tracking and responding to messages and moving traffic back to appropriate Web pages.
- Generates student-focused social media content to include on Perimeter and main university’s social media content calendar.
- Uses analytics and related dashboards (Hootsuite, Google Analytics, etc.) to evaluate the effectiveness of social media campaigns. Uses the data to improve reach and engagement on social media pages and platforms.
- Assist at events for live coverage on social media.
If you believe that this opportunity is a match for your knowledge, skills and abilities, we encourage you to apply – resume, cover letter and three professional references are required.
Disclaimer: This job requisition provides a high-level job definition. It is not intended to provide a comprehensive or exclusive list of job duties. As such, job duties and/or responsibilities within the context of this job requisition may change at the discretion the employee’s direct supervisor.
Qualifications
: Bachelor's degree and two years of related experience; or a combination of education and related experience.
College/Business Unit
: Perimeter College
Department: Marketing & Public Relations
Location
: Decatur Campus
Shift: 8:30 A.M. - 5:15 P.M.
Pay Grade: 14
FLSA Status: Non-Exempt
Job Type: Full Time (Benefits Eligible)
Job Posting
: 11/08/21, 12:43:28 PM
Closing Date
: 11/26/21, 11:59:00 PM
Preferred Hiring Qualifications:
Hootsuite certification
Special Instructions:
Include current resume with contact information
Please note, Georgia State University’s career board updates daily and requisitions are subject to be removed without prior notice or before the posting expires.
Georgia State University is an Equal Opportunity Employer and does not discriminate against applicants due to race, ethnicity, gender, veteran status, or on the basis of disability or any other federal, state or local protected class.
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