Social Media and Digital Marketing Specialist

About Embry-Riddle Aeronautical University:   

At Embry-Riddle, we take pride in our position as the world's largest and most comprehensive university dedicated to aviation and aerospace. Located in Daytona Beach, Florida, and Prescott, Arizona, our esteemed residential campuses offer a prestigious educational experience. However, our commitment to education knows no borders as our Worldwide campus expands our reach globally, providing a world-class education online and at approximately 110 locations across the United States, Asia, Europe, and Central and South America. This breadth of reach ensures that students can access our exceptional programs without geographical limitations.  

With a history spanning nearly a century, we have continually adapted to the dynamic needs of the industries we support. In the Academic Year 2022-23, we welcomed over 11,100 students to our residential campuses and over 19,000 students at our worldwide campus.   

Embry-Riddle Aeronautical University’s Prescott, Arizona campus is respected worldwide for cutting-edge instruction and training for tomorrow’s aviation, aerospace, security and intelligence leaders. Prescott is a mile-high city and its climate reflects seasonable weather excellent for flying. Daytime averages are 80°F in the summer and 45°F in the winter. At 5,000 ft. above sea level, it boasts a mild climate, clean air, pristine wilderness areas, and nearby national forests. The university is a small, private, residential university in the mountains of Arizona with approximately 3,500 students. Staff/faculty/student interaction is highly valued and is a central theme of our campus. It is located 100 miles north of Phoenix and 120 miles south of the Grand Canyon. 

Join our global community and embark on a journey of academic excellence and limitless possibilities. Employees working more than 30 hours a week can enjoy medical, dental and vision benefits, an amazing retirement plan with immediate vesting that includes a 6% gift and up to 4% match, free tuition for employees and their immediate family members, and a generous personal leave program. To find out more about our benefits and why ERAU has been named a “Great College to Work For” for 13 consecutive years, visit our careers page .      

The Opportunity:

The Social Media and Digital Marketing Specialist will assist in growing ERAU’s social media presence related to increasing enrollment across the university.  This position works closely with various departments to ensure that Embry-Riddle’s social media communicates the university's message and brand effectively.

In addition, this role will help manage digital advertising campaigns and reporting in tandem with assigned media buyers to promote Embry-Riddle’s programs and initiatives.

As a key member of the Digital Strategy team in the Enrollment Marketing and Digital Strategies department, this person reports to the Associate Director of Social Media Strategy.

This in-person position is responsible for content creation, editing written and graphical elements and posting across all ERAU social media platforms.

The ideal candidate will be passionate about digital marketing and social media engagement, with a strong background in data and analytics.

Responsibilities:

• Support the implementation of a comprehensive social media strategy for the university, in line with overall enrollment marketing goals.
• Manage social media channels (including but not limited to Facebook, X, TikTok, Instagram, LinkedIn and YouTube) and ensure they are updated regularly with relevant and engaging content.
• Execute a solution-focused approach to moderation of online commentary on social media – both positive and negative.
• Contribute to the creation of content calendars and capitalizing on social media trends to align with ERAU enrollment goals.
• Assist in creating detailed reporting of social media and digital advertising analytics monthly including recommendations of ways ERAU can improve social media and digital marketing campaigns based on key performance indicators (KPIs).
• Collaborate with internal departments to ensure all social media and digital advertising content is on-brand, aligned with the university's voice and messaging, and appropriate for the intended audience.
• Work with university leadership to manage crisis communication through social media channels.
• Stay up to date with social media and digital advertising trends and innovations and recommend new strategies to stay ahead of the curve for the university.

Qualifications

Qualifications:

• Bachelor’s Degree in media, marketing, communications or a related field
• 1+ years of experience required managing large-scale social media accounts, preferably in higher education or a similar industry.
• Strong knowledge of social media best practices and platform algorithms.
• Preferred experience with editing both photos and video within Canva or a similar platform.
• Experience with social media analytics and reporting tools.
• Preferred experience with Sprout Social or other social media management software. 
• Demonstrated skill in writing and editing, with an eye for detail.
• Ability to communicate ideas and s clearly and effectively to teams/stakeholders. 
• Must have the ability to effectively manage multiple tasks and competing priorities.  
• Must be a self-starter with the ability to work independently and collaboratively. 
• Excellent written and verbal communication skills. 
• Team player with a strong work ethic. 
• Graciously accepts constructive critique and can incorporate feedback.