Senior Marketing Strategist

Updated: about 11 hours ago
Location: Omaha, NEBRASKA

Under the direction of the Director of Communications, the Sr. Marketing Strategist is responsible for the leading the development, management and implementation of school/college strategic integrated marketing plans designed to increase visibility of the school/college, to support the school/college business goals, to generate student inquiries for programs and to help position the University brand in the marketplace. This team leader stays abreast of changes in the marketing environment to best serve the objectives of the school/college and adjusts plans accordingly. Applies quantitative and qualitative market research to guide analysis of competitive and industry trends as related to the school/college program initiatives and enrollment opportunities. The Senior Marketing Strategist will work with other marketing strategists to mentor and train towards their continuing development of brand strategy and marketing expertise.
The Marketing Strategist is a brand ambassador who works to integrate and establish the brand message in the areas they represent. This team member works closely with specific schools/colleges and the Senior Director of Marketing to help define the brand value proposition and work to convey, a distinctive, compelling brand message across multiple media to attract prospective students and constituents in support of building the Creighton brand. In doing so, she/he will ensure marketing and communication activities are based on solid brand strategy, positioning/value proposition development, claims development and messaging. The Senior Marketing Strategist works cooperatively, and leads the efforts of, with internal and outside vendors/partners as appropriate.

Bachelor’s degree in marketing, business administration, communications or related field is required; Minimum 4-6 years of experience in marketing with a proven ability to develop a comprehensive marketing plan and implement best in class brand marketing and communication activities
Knowledge, Skills, Abilities:
Ability to use data to drive strategy and monitor results. Knowledge and experience with both brand and direct marketing methods. Ability to consult and collaboratively work with a variety of subject matter experts and leaders across campus. Experience leading and managing the work of others to meet deadlines.
Demonstrated organizational skills, exceptional verbal and written communications, strong business acumen, interpersonal skills, and ability to be a persuasive presenter and effective developer and leader of integrated marketing efforts.
Required Licenses/Certifications:

Physical Requirements:
Seeing: 75 – 100%
Hearing: 75-100%
Standing/Climbing/Mobility: 25-49%
Lifting/Pulling/Pushing 0-24% (pound: lbs.)
Fingering/Grasping/Feeling: 75-100%
Travel: No
Exposure to Blood Borne pathogens: No
AAP/EEO Statement:
Creighton University is committed to providing a safe and non-discriminatory educational and employment environment. The University admits qualified students, hires qualified employees and accepts patients for treatment without regard to race, color, religion, sex, marital status, national origin, age, disability, citizenship, sexual orientation, gender identity, gender expression, veteran status, or other status protected by law. Its education and employment policies, scholarship and loan programs, and other programs and activities, are administered without unlawful discrimination.
Disclosure Statement:
This description describes the general nature of work to be performed and does not include an exhaustive list of all duties, skills, or abilities required. Regular, reliable attendance is an essential function and all employees are required to follow any other job-related instructions and to perform any other job-related duties as requested by their supervisor. Employees may also be required to work in excess of normal working hours as workloads and seasonal activities necessitate. A complete description is available in the Human Resource office located at 3006 Webster Street Omaha, NE. Creighton University reserves the right to modify duties, responsibilities and activities at any time with or without notice.
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