Senior Marketing and Digital Media Manager

Updated: 2 months ago
Location: Chicago, ILLINOIS
Job Type: FullTime

Department
 

Press Journals Marketing


About the Department
 

The University of Chicago Press Journals Division publishes more than 90 scholarly publications that cover a wide range of disciplines, from the humanities and the social sciences to the life and physical sciences. We are the largest university press in North America, with more than 120 years in the publishing industry. The Journals Division Marketing department includes six staff members that collaborate closely with researchers and Press staff to advance the reach and conversation of scholarship published by the University of Chicago Press.


Job Summary
 

The Senior Marketing and Digital Media Manager uses their strategic communications experience to recommend, plan, and implement marketing activities for a portfolio of more than 20 academic journals based on each title’s unique communications and circulation goals, and in a way that’s consistent with the Division’s strategic priorities and vision. The person in this role also provides leadership for the Division’s non-editorial content digital media channels including social media and the Journals Division website, and acts as manager of a student worker.

Responsibilities

  • Develop and execute more than 20 journal marketing plans annually, with guidance from the Associate Marketing Director

  • Collaborate with publishers, journal office partners, and the Associate Marketing Director to identify a journal’s communications needs, which may include driving submissions, increasing usage, improving circulation, or earning publicity.

  • Recommend and implement the most effective marketing strategies for achieving a journal’s communications goals.

  • Manage journal marketing budgets, including the selection and submission of allocations and timely reconciliation.

  • Manage journal-specific publicity activities, including hiring freelance writers, article recommendations, press release distribution, and media list maintenance.

  • Plan representation at conferences to ensure journals reach the appropriate academic audiences.

  • Travel to, and represent the Journals Division and the Press at academic conference exhibits.

  • Coordinate with the Senior Marketing Analyst to report on key marketing metrics and activities for ad hoc and annual reports.

  • Manage external print, design, and promotional vendors to ensure timely and accurate delivery of marketing material.

  • Collaborate with the Books Division to recommend and execute cross-promotional activities.

  • Perform web updates using a content management system or basic html.

  • Complete basic graphic design tasks for marketing material updates.

  • Create and distribute mass marketing emails.

  • Event and reception planning.

  • Provide leadership for the Division’s social media presence. This includes managing posting schedules, reporting on performance across platforms, evaluating and recommending social media software, developing social media guides for the Division’s publishing partners, working with the Marketing department to write posts that resonate with an academic audience, and staying current on social media best practices.

  • Serve as an expert in web updates for the Journals Division’s non-editorial content webpages, including building new sites, consulting on new web initiatives, troubleshooting bugs, understanding the scope of problems both site-wide and in small details and nuance, and managing tickets with the site vendor.

  • Manage a student worker.

  • Develops one or more of the following marketing functions: marketing communications and advertising, web blogs or other digital marketing, and market research. Reviews and updates marketing infrastructure which may include one or more database systems, the intranet, and external web sites.

  • May assist managing relationships with external sales agencies.

  • May participate in developing new products and services, and determining new markets. Acts as a resource for and trains lower level marketing staff. May attend trade shows as needed.

  • Performs other related work as needed.


Minimum Qualifications
 

Education:

Minimum requirements include a college or university degree in related field.

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Work Experience:

Minimum requirements include knowledge and skills developed through 5-7 years of work experience in a related job discipline.

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Certifications:

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Preferred Qualifications

Education:

  • Bachelor's degree.

Experience:

  • A minimum of five years of related experience.    

  • Experience in marketing directly related to scholarly publications or higher education.

Technical Knowledge or Skills:

  • Microsoft office.

  • Budget management.

  • Social media marketing.

  • Email marketing.

  • Intermediate web editing skills, including html, WYSIWYG, and CSS.

  • Intermediate graphic design knowledge.

  • Knowledge of database, word processing, and spreadsheet software.

Preferred Competencies

  • Excellent verbal and written communication skills.

  • Creativity.

  • Interpersonal skills.

  • Attention to detail.

  • Organizational skills.

  • Respond quickly and appropriately to emails and queries.

  • Maintain confidentiality.

  • Work as part of a team.

  • Ability to work independently with a high degree of initiative .

  • Work on multiple projects simultaneously, set priorities, and meet deadlines.

  • Manage stressful situations.

  • Represent organizations positively to internal and external clients.

  • Ability to travel.

  • Set up and break down exhibits at academic conferences.

Application Documents

  • Resume (Required)

  • Cover Letter (Preferred)



When applying, the document(s) MUST  be uploaded via the My Experience page, in the section titled Application Documents of the application.



Job Family
 

Communications


Role Impact
 

Individual Contributor


FLSA Status
 

Exempt


Pay Frequency
 

Monthly


Scheduled Weekly Hours
 

37.5


Benefits Eligible
 

Yes


Drug Test Required
 

No


Health Screen Required
 

No


Motor Vehicle Record Inquiry Required
 

No


Posting Statement
 

The University of Chicago is an Affirmative Action/Equal Opportunity/Disabled/Veterans and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender, gender identity, national or ethnic origin, age, status as an individual with a disability, military or veteran status, genetic information, or other protected classes under the law. For additional information please see the University's Notice of Nondiscrimination.

 

Staff Job seekers in need of a reasonable accommodation to complete the application process should call 773-702-5800 or submit a request via Applicant Inquiry Form.

 

We seek a diverse pool of applicants who wish to join an academic community that places the highest value on rigorous inquiry and encourages a diversity of perspectives, experiences, groups of individuals, and ideas to inform and stimulate intellectual challenge, engagement, and exchange.

 

All offers of employment are contingent upon a background check that includes a review of conviction history.  A conviction does not automatically preclude University employment.  Rather, the University considers conviction information on a case-by-case basis and assesses the nature of the offense, the circumstances surrounding it, the proximity in time of the conviction, and its relevance to the position.

 

The University of Chicago's Annual Security & Fire Safety Report (Report) provides information about University offices and programs that provide safety support, crime and fire statistics, emergency response and communications plans, and other policies and information. The Report can be accessed online at: http://securityreport.uchicago.edu . Paper copies of the Report are available, upon request, from the University of Chicago Police Department, 850 E. 61st Street, Chicago, IL 60637.



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