It is an exciting time to join Cal State Fullerton as we are an in demand comprehensive University that is driven to shape the future of education and foster a vibrant community of diverse students, faculty, staff and administrators who uphold values of inclusive excellence, free speech, and an environment free from discrimination. We are continuously seeking individuals from a variety of career disciplines that share in the University’s mission and core values. We warmly welcome you to consider joining the Titan Community where minds expand and opportunities flourish.
About the Position:
The College of Business and Economics is committed to leading business education through the guiding principles of program quality, balancing theory and practice, and expanding our outreach and visibility. We create positive change by leveraging the curiosity, entrepreneurial spirit and diversity of our students. We inspire our students and other partners to transform the workforce through innovative, impactful instruction and research. We are seeking an exceptional individual to join our team as the Senior Digital Marketing Strategist (Administrative Analyst/Specialist-Exempt II). The ideal candidate in this role should have a positive attitude and an active, energetic mind that is characterized by highly ethical practices and a commitment to diversity, openness, flexibility, integrity, and kindness.
Reporting to and under the general direction of the Director of Marketing and Communication, the Senior Digital Marketing Strategist provides technical expertise and is responsible for the creation and coordination of the college’s digital marketing strategies and initiatives, with a specific focus on overseeing paid search and paid social initiatives, as well as organic site optimization strategies, utilizing a data-centric approach to track and improve results. This position builds and enhances the reputation and engagement with key college constituents including prospective and current students, alumni, community partners, the business community and business schools around the nation. The Senior Digital Marketing Strategist also creates content and multimedia that showcases the college.
Develops and executes comprehensive digital marketing strategies, with a specific emphasis on paid search and paid social initiatives, to drive student enrollment, enhance brand visibility, and align with the institution's overall marketing goals. Evaluates and assesses data and analytic needs for marketing campaigns and website usage. Generates complex reports, analyzes results, and provides recommendations for targeted campaigns. Creates content and multimedia that showcases the college. Assists in the maintenance the college web pages to include content and design. Provides technical expertise and functional leadership to academic departments, centers, and other internal stakeholders to align collateral and digital marketing efforts with institutional objectives. Other duties as assigned.