Senior Content Strategist for User Support - Medical Public Affairs - Hybrid location

Position Summary
The Senior Content Strategist is an integral member of the Integrated Marketing & Branding Division of Medical Public Affairs, dedicated to content strategy within the user support realm of the university’s WordPress-based WashU Web Theme (https://sites.wustl.edu). A major function of this position is to respond to campus partner queries and requests regarding use of the Theme, to troubleshoot and document bugs and other issues that arise, to train users on the Theme, and to serve as content strategist on the Theme documentation website. The content strategist also will work directly with campus partners to assess communications needs on their websites and develop web content to meet those needs. The ideal candidate will have extensive expertise in CMS-based web publishing, experience in a user support role, strong web technical experience and skills, strong interpersonal communication skills, a desire to work with people who have varying levels of web experience, and experience in organization, development and refinement of written content for websites.

Job Description

Primary Duties & Responsibilities

• Create, edit and maintain content strategy and content creation plans, information architecture, and text-based content for new and revised sites. Work with other staff as members of a multidisciplinary team who each contribute to excellence in web-based communications at Washington University School of Medicine.
• Serve as the primary point of contact to advise WashU Web Theme users on content strategy and use of the theme.
• Assess, troubleshoot and report bugs.
• Serve as content strategist to write and manage product documentation website.
• Develop training materials and provide exceptional training to users.
• Plan and execute communications to users regarding theme updates.
• Cultivate and foster positive relationships with users.
• Participate in development of web theme enhancements.
• Analyze user needs and client objectives to audit and evaluate the content and usability of existing sites.
• Work with  the Executive Director of Integrated Marketing and Branding and the Web Communications Manager to plan and conduct user testing.
• Perform other duties as assigned by the Director of Editorial Services and Digital Communications.

Working Conditions

Ability to travel to and from client meetings at the School of Medicine; travel to on- and off-campus locations as needed, per client requirements.

Preferred Qualifications

• Experience with web content development and monitoring strategies is highly desirable.
• Strong experience with customer relations and user training.
• Demonstrated ability to quickly and effectively learn and explain web-related technologies outside of current experience.
• Strong experience with content management systems and databases.
• Mastery of best practices of writing for the web.
• Ability to organize multiple layers of content and maintain consistency in voice, key messaging and site architecture; ability to engage in an iterative writing process, negotiate input and incorporate revisions from multiple subject-matter experts.
• Ability to work independently and with others in a team-based environment.
• Excellent verbal and written communication skills.
• Excellent presentation and interpersonal skills.
• Ability to work well with faculty, administration and staff in a matrix organization.
• Experience with analyzing and creating content for complex websites.
• Experience with search engine optimization and search engine marketing practices.
• Expert level of attention to detail.
• Experience with web analytic packages.
• Knowledge of Associated Press style.
• A commitment to work within the university’s established organizational structure.
• A commitment to independent higher education, in general, and to Washington University, in particular.

Required Qualifications

• A Bachelor’s degree in English, Journalism, Communications or Marketing.
• At least five years of professional experience with writing, editing and optimizing content for digital communications.
• A strong portfolio that demonstrates knowledge in writing and organizing content for the web.

Grade
G12

Salary Range
$55,600.00 - $94,900.00 / Annually

The salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.

Accommodation

If you are unable to use our online application system and would like an accommodation, please email [email protected]  or call the dedicated accommodation inquiry number at 314-935-1149 and leave a voicemail with the nature of your request.

Pre-Employment Screening
All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.

Benefits Statement
Washington University in St. Louis is committed to providing a comprehensive and competitive benefits package to our employees. Benefits eligibility is subject to employment status, full-time equivalent (FTE) workload, and weekly standard hours. Please visit our website at https://hr.wustl.edu/benefits/ to view a summary of benefits.

EEO/AA Statement
Washington University in St. Louis is committed to the principles and practices of equal employment opportunity and especially encourages applications by those from underrepresented groups. It is the University’s policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information.

Diversity Statement
Washington University is dedicated to building a diverse community of individuals who are committed to contributing to an inclusive environment – fostering respect for all and welcoming individuals from diverse backgrounds, experiences and perspectives. Individuals with a commitment to these values are encouraged to apply.

Applicant Instructions
When you are ready to apply, creating an account only takes a minute. Your account creates a candidate home page which we will use to communicate with you and allows you to apply for jobs and view your application statuses. The first page of the application offers two “Quick Apply” options. Quick Apply allows you to either use a previous application or create a new application using a resume to populate the work experience and education sections of your job application. If using a resume to populate your application, check to ensure the application fields populated accurately. You may skip the “Quick Apply” page by clicking “Next” at the bottom of the page. Documents may be uploaded in the My Experience section of the application. You also have the option to apply with a LinkedIn feature, which allows you to apply by using your LinkedIn profile to populate some of the job application fields.