Senior Associate Director, Direct Marketing

The University of Virginia seeks a Senior Associate Director, Direct Marketing to guide the development and execution of multi-channel fundraising strategies for the University of Virginia and Advancement community schools and programs, through partnerships and the management of four project managers. Reporting to the Director, Direct Marketing in University Annual Giving, the Senior Associate Director is both a strategic leader and hands-on manager of day-to-day activities. The ideal candidate will have a proven track record of success in meeting revenue and donor goals, and experience with marketing platforms and CRM systems, with a preference for Salesforce.

Responsibilities

• Manage a team of two Assistant Directors and two Associate Directors who are responsible for project managing 350+ appeals in a FY
• Coach project managers to develop effective, long-term relationships with over 20 school and unit partners
• Recommend partner goals, track progress, and analyze trends using a data-informed approach
• Train project managers to review and analyze results of appeals, using the findings to help improve strategies moving forward to increase year-over-year revenue and donors
• Develop project management processes to ensure that all appeals – including mail, e-mail, text, social media, and online giving pages – are reviewed before being deployed
• In collaboration with the Director, develop and implement new programs to increase donor participation and loyalty
• Participate in the Annual Giving Community of Practice, Office of Engagement, and University Advancement meetings, events, and programs as needed 
• Other duties as assigned

Required Qualifications:

• A bachelor’s degree
• Five years of experience in annual giving, communications, marketing, or a related field 

Preferred Qualifications:

• Proven ability to manage projects independently or as part of a team

• Strong attention to detail and ability to meet deadlines
• Demonstrated ability to think strategically, analyze data, and implement fundraising plans
• Excellent communication and interpersonal skills, with the ability to build relationships
• Experience with fundraising databases and marketing platforms

Committed to attracting and retaining a diverse staff, University Advancement honors your experiences, perspectives, and unique identity. Together, we strive to create and maintain working environments that are inclusive, equitable, and welcoming so we can best achieve our mission of supporting our broadly diverse partners, schools, and networks of engaged alumni, parents, and friends of the University.

UVA Advancement offers a flexible and hybrid workplace. All team members must have access to and maintain a secure home office environment with high-speed internet service and work collaboratively with others using various technologies and tools. Depending on the type of position and work performed, or as deemed by manager, some positions may be required to work intermittently in a shared office space located in Charlottesville, Virginia. This position may work from anywhere, with the expectation of being in Charlottesville a minimum of four times a year at UVA’s expense.

This position will remain open until filled. This is an exempt level, benefited position. This position is a restricted position and is dependent upon project need, availability of funding, and performance. The salary range is $78,000-$86,000 and is commensurate with education and experience. The University will perform background checks on all new hires prior to employment.  For questions about the position or the application process, please contact Daniel Strong, Senior Recruiter, at [email protected] .

How to Apply:

Applications that do not contain all of the required documents will not receive full consideration, please note that multiple documents can be uploaded in the box.

Process for External Applicants: Please apply here . Complete an application online and attach a cover letter, CV/resume, and contact information for three references (name, email address, telephone number, and address).

Process for Internal UVA Applicants: Please apply through your Workday Home page, search “Find Jobs,” and search for ‘R0058216.’ Complete an application online and attach a cover letter, CV/resume, and contact information for three references (name, email address, telephone number, and address). 

The University of Virginia, including UVA Health system, which represents UVA Medical Center, Schools of Medicine and Nursing, UVA Physician's Group, and the Claude Moore Health Sciences Library, are fundamentally committed to the diversity of our faculty and staff. We believe diversity is excellence expressing itself through every person's perspectives and lived experiences. We are equal opportunity and affirmative action employers. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity or expression, marital status, national or ethnic origin, political affiliation, race, religion, sex (including pregnancy,) sexual orientation, veteran status, and family medical or genetic information.

MINIMUM REQUIREMENTS
Education: Bachelor's degree
Experience: At least five years of experience
Licensure: None
PHYSICAL DEMANDS
This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings, and programs.

The University of Virginia, i ncluding the UVA Health System which represents the UVA Medical Center, Schools of Medicine and Nursing, UVA Physician’s Group and the Claude Moore Health Sciences Library, are fundamentally committed to the diversity of our faculty and staff.  We believe diversity is excellence expressing itself through every person's perspectives and lived experiences.  We are equal opportunity and affirmative action employers. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity or expression, marital status, national or ethnic origin, political affiliation, race, religion, sex (including pregnancy), sexual orientation, veteran status, and family medical or genetic information.