Sales and Marketing Operations Manager

Job Description Summary

To strengthen our growing Executive Education team, and to assist with driving our growth strategy, we are looking for a Sales and Marketing Operations Manager to be responsible for supporting the Executive Education sales and marketing cycle by tracking digital marketing, investigating and reporting sales information, spearheading inbound calls and campaigns, and handling customer requests and general support of the Executive Education pipeline initiatives including inbound calls.
Reporting to the Executive Director, Strategy and Innovation Corporate and Industry Development, the Sales and Marketing Operations Manager will become an important member of the growing Executive Education team with responsibility for developing process and KPIs to effectively help co-ordinate marketing and sales activities, measurement and support. You will also liaise internally with staff and faculty to ensure customer requirements are met at every stage, and to ensure the accurate monitoring and reporting of sales KPIs by maximizing the universities CRM and through collaboration with university marketing.
The Manager will be able to demonstrate a successful track record of working in client management within customer focused sales teams, be pro-active, and comfortable making informed decisions and recommendations through utilizing data. You must be comfortable working in an evolving and quickly changing work environment and should be ready to actively seek and find ways to support the teams you will be working with. You will also have a good level of IT knowledge including recommending and building best practices using a CRM system. You will be energetic and motivated and have strong organizational ability with excellent verbal and written communication skills.  In addition, you will work closely with the internal marketing team to explore campaign strategies with a focus on tracking data to inform and recommend direction.

Essential Duties:

• Provide sales management and operational support to the growing Executive Education team as aligned with the Strategic Plan and initiatives within the Strategy and Innovation Division   
• Support the core positioning, messaging and segmenting for existing and newly developed initiatives in targeted markets  aligning with campus center’s mission   
• Coordinate inbound and outbound sales & product marketing activities  
• Support sales forecasting activities and planning and support budgeting processes  
• Collaborate with program manager(s), program coordinator, and business development to inspect sales process quality and prioritize opportunities for improvement  
• Assist management in understanding process bottlenecks and inconsistencies by analyzing data and trends   
• Lead the development of new reporting tools with internal stakeholders   
• Manage and monitor the relevance of customer CRM including implementation of new platforms, as needed  
• Manage the internal sales function including the administration (including responding to email inquiries) to include process improvement of order throughput, documentation and enquiries   
• Identify opportunities for sales process improvement, collaborating closely with marketing   
• Work closely with business development and program manager to develop sales process to ensure  the integrity of pipeline data in CRM  
• Analyze data from various sources—including metrics from CRM software, contact reports, emails, etc.—to identify trends or opportunities for improvement  
• Support contract and billing with Program Manager, Client Success working closely with legal and procurement team.  
• Support Strategy and Innovation team on ad hoc projects, as needed.   

  

Minimum Qualifications   

• Bachelor’s Degree. 
• Minimum of 5 years’ experience in a similar role  
• Alignment with Bentley values and interests especially regarding a commitment to promoting diversity, equity, inclusion and belonging.  
• Previous experience in a sales support role/manipulating and or using databases to extract information  
• IT experience with CRM systems (desirable), advanced Excel skills, and familiar with using marketing tools such as Hubspot, Slate or similar   
• Attention to detail with the ability to work in a fast-paced environment   
• Experience of problem solving or identifying solutions for client needs  
• Excellent organizational skills  
• Excellent communication and interpersonal skills   
• Project management experience   

  

Work Environment   

• Typical office setting with extensive computer use  
• Ability to travel around campus for work related duties and meetings  
• Occasional evening work is required.
• Please see the university’s Flexible Work Arrangements policy to learn more about Bentley’s workplace flexibility- https://www.bentley.edu/offices/human-resources/workplace-flexibility

Bentley University requires references checks and may conduct other pre-employment screening.

DIVERSITY STATEMENT

Bentley University strives to create a campus community that welcomes the exchange of ideas, and fosters a culture that values differences and views them as a strength in our community.

Bentley University is an Equal Opportunity Employer, building strength through diversity. The University is committed to building a community of talented students, faculty and staff who reflect the diversity of global business. We strongly encourage applications from persons from underrepresented groups, individuals with disabilities, covered veterans and those with diverse experiences and backgrounds.