Public Relations Specialist I

Updated: 2 months ago
Location: New Brunswick, NEW JERSEY
Deadline: ;

Position Details
Recruitment/Posting Title Public Relations Specialist I
Job Category Staff & Executive - Advertising/Marketing/Public Relations/Communications
Department Controller-Student Accounting
Rutgers, The State University of New Jersey, stands among America’s highest-ranked, most diverse public research universities. The oldest, largest, and top-ranked public university in the New York/New Jersey metropolitan area, you’ll find us at our main locations in three New Jersey cities, and our footprint can be seen around the region. As one of the nation’s most diverse universities, Rutgers draws strength from the rich variety of perspectives and life experiences of our community. We’re an academic, health, and research powerhouse and a university of opportunity. 
University Finance and Administration (UFA) directs the financial management, planning, procurement, and strategic administrative systems initiatives for the University. The division’s efforts focus on implementing effective and customer-oriented business processes in order to improve services for the University’s constituents. For more information, please visit 
Posting Summary
 Rutgers, The State University of New Jersey is seeking a Public Relations Specialist I for Student Accounting, Billing and Cashier Services. Reporting to the Director of Operations, this position oversees the overall communication and marketing plan in order to create and maintain a favorable public image for The Office of Student Accounting, Billing and Cashier Services. 
Among the key duties of this positions are the following:
  • Develops and maintains the department’s corporate image and identity, using logos and signs. 
  • Designs and publishes websites, promotional services, processes, systems, programs, or events that are creative, thematic, and informative. 
  • Promotes and disseminates supporting procedures to be followed by unit staff, external departments, and vendors.
  • Builds media, university, and other relationships. 
  • Identifies and keeps abreast of key areas/issues/services to publicize and promote. 
  • Evaluates and determines opportunities for fit with the target audience and promotion of the department’s mission and goals.
  • Presents to partner departments and university administrators. 
  • Provides public relations expertise, and in-depth, subject specific advice to university faculty and administrators. 
  • Serves as the primary liaison for all media and communications for the department. Selects and pitches stories that generate positive interest in the function, unit, or university. 
  • Interviews, researches, writes, or otherwise creates original feature articles, text, graphic, audio, video, or web-based documents. 
  • Designs and produces all aspects of production for a wide variety of communications including news articles, graphics, Internet, radio/TV spots, advertising, media guides, brochures, displays, signage, membership materials, giveaways, acknowledgments, mailings, press releases, policy briefs, newsletters, and other information. 
  • Designs and conducts surveys and provides data, analysis, financial and other reports. 
  • Presents project proposals to supervisor and client departments. 
  • Manages expenditures; ensures outcomes are met within budget; and provides data, analysis, and reports. 
  • May oversee or manage a unit, as well as train staff. 
  • Completes work independently, with broadly defined work objectives and limited review of overall results. 
  • Performs professional work that requires specialized of one or more fields of public relations, and marketing, and a solid understanding, use, and application of concepts, theories, principles, practices, terminology, and applied bases of the area of specialization (Student Accounting, Billing and Cashier Services).
Position Status Full Time
Hours Per Week
Daily Work Shift
FLSA Exempt
Grade 05
Position Salary
Annual Minimum Salary 57431.000
Annual Mid Range Salary 71510.000
Annual Maximum Salary 85589.000
Standard Hours 37.50
Union Description URA-AFT Administrative
Payroll Designation PeopleSoft

Information about the benefits provided to Rutgers employees can be found at:

Seniority Unit
Terms of Appointment Staff - 12 month
Position Pension Eligibility ABP

Minimum Education and Experience
  • Bachelor’s degree in public relations, marketing, communication, journalism, English, or a related field, or an equivalent combination of education and/or experience that demonstrates skill, knowledge, and understanding, as appropriate, of public relations, promotions, event design and production, marketing, hospitality, proofreading, writing, editing, public communications, organization, coordination, and project management.  
  •  A minimum of two years relevant experience in a public relations or promotions/event planning function. 
Required Knowledge, Skills, and Abilities
  • Good communication skills, and computer literacy to include industry standard software.
  •  Solid experience with social media including blogs, Facebook, Twitter, etc. 
  • Strong understanding of UI, cross-browser compatibility, general web functions, multi-media content development and standards. 
  • Hands on experience with Web Applications and programming languages such as HTML, CSS, JavaScript, JQuery, DRUPAL and API’s.
Preferred Qualifications
  • Strong related business knowledge from professional experience in a Student Accounting/Bursar-related functions.
Equipment Utilized
Physical Demands and Work Environment
  • The position will work in an office, but must also be able to deliver presentations, attend meetings, community activities, and travel. They work in moderate to high-stress environments, often managing and organizing several projects/events at the same time.
Special Conditions

Posting Number 21ST3429
Posting Open Date 11/02/2021
Special Instructions to Applicants
Regional Campus Rutgers University-New Brunswick
Home Location Campus Busch (RU-New Brunswick)
Location Details
Piscataway, NJ 08854

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