Professional Development Marketing and Sales Specialist - Brown School

Position Summary
The Marketing and Sales Specialist supports the Brown School's Office of Continuing Education & Career Development, which develops and implements over 200 continuing education and career exploration events each year. The Specialist will develop and coordinate communications and marketing materials (including emails, newsletters, website and social media content, etc.) to promote sales of the Brown School’s Professional Development programs. They will assess current markets, customers, and opportunities with the goal of growing the Brown School’s Professional Development customer base.

Job Description

***Cover letter required.  Applications without a cover letter will not be considered.  Also, please include at least one writing sample.

Primary Duties and Responsibilities

Marketing

• Develops and implements a marketing and communications strategy aimed at increasing registration to paid programming associated with Professional Development Workshop Series, Career Services events, Summer Institute, Post-Master’s Certificate programs, and Open Classroom webinars.
• Coordinates the creation and design of the Department’s web page, email newsletters, and social media posts as key components of the Department’s overall marketing strategy.
• Maintains email distribution lists.
• Proofreads/edits materials and checks adherence to university standards prior to production.
• Works as part of Washington University team and in partnerships with local organizations to effectively communicate programs and initiatives with other partners.

Audience Development

• Promotes and maintains network of contacts within Washington University.
• Maintains audience data and general trends in the professional development and social work continuing education markets.
• Researches and performs outreach to new audiences.

Sales

• Builds, manages, and maintains events in the department’s webpages and registration systems to maintain a current list of offerings and enrollments.  Administers customer service requests.  Maintains data in the department’s databases. Utilizes the Department’s registration system to assists with individual and group sales/registrations.
• Assists with generating and analyzing sales and customer data reporting.

Program Support

• Assists the Professional Development team with the facilitation of weekly in-person and virtual programs (most programming occurs on Fridays, occasional evening and weekend hours may be required).  These duties include but are not limited to: event set up and clean up, organization of materials, registration check in, communication/reminders to registrants and presenters, etc.

Performs other duties as assigned by the Assistant Dean for Continuing Education & Career Development.

Working Conditions

• This position requires a work schedule that at times begins at 7:00 a.m. on Fridays.
• Ability to move boxes weighing twenty pounds to set up for events up to three times per week and to move tables and chairs within a room to achieve an instructor’s desired room configuration.
• Ability to travel to off-campus locations for some of our programs. 
• Occasional weekend or evening hours.

Preferred Qualifications

• Demonstrated ability to simultaneously manage multiple projects on rolling deadlines in a fast-paced setting. 
• Previous sales and customer service experience essential.
• Resourceful learner who is comfortable learning a variety of computer systems.
• Excellent oral and written communication skills. 
• Exceptionally strong analytical skills and proven capability to use data to drive marketing optimization.
• Ability to work well with people from diverse backgrounds and be an effective and gracious ambassador of the school. 
• Ability to work with and effectively tailor communications to people with a diversity of backgrounds, perspectives and needs.
• Excellent organizational skills and high attention to detail. 
• Methodical task completion and record keeping. 
• Comfortable tabulating and analyzing basic, descriptive statistics.   
• Literate in digital communications platforms, customer management software and related systems.

Required Qualifications

Bachelor’s degree with three years of experience in marketing, communications, customer engagement, event planning, programmatic sales or related field, or equivalent combination of education and experience.

Grade
G10

Salary Range
$48,700.00 - $80,500.00 / Annually

The salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.

Accommodation

If you are unable to use our online application system and would like an accommodation, please email [email protected]  or call the dedicated accommodation inquiry number at 314-935-1149 and leave a voicemail with the nature of your request.

Pre-Employment Screening
All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.

Benefits Statement

Personal

• Up to 22 days of vacation, 10 recognized holidays, and sick time.

• Competitive health insurance packages with priority appointments and lower copays/coinsurance.

• Want to Live Near Your Work and/or improve your commute? Take advantage of our free Metro transit U-Pass for eligible employees. We also offer a forgivable home loan of up to $12,500 for closing costs and a down payment for homes in eligible neighborhoods.

• WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%.

Wellness

• Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more!

Family

• We offer 4 weeks of caregiver leave to bond with your new child. Family care resources are also available for your continued childcare needs. Need adult care? We’ve got you covered.

• WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.

For policies, detailed benefits, and eligibility, please visit: https://hr.wustl.edu/benefits/

EEO/AA Statement
Washington University in St. Louis is committed to the principles and practices of equal employment opportunity and especially encourages applications by those from underrepresented groups. It is the University’s policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information.

Diversity Statement
Washington University is dedicated to building a diverse community of individuals who are committed to contributing to an inclusive environment – fostering respect for all and welcoming individuals from diverse backgrounds, experiences and perspectives. Individuals with a commitment to these values are encouraged to apply.